Assistant Public Relations Specialist

Industry:
Public Sector
Last Updated:
September 12, 2023

Job Description Overview

An Assistant Public Relations Specialist job description includes managing communication between a government organization and the public. They work to create and execute strategies to promote the organization's message and maintain a positive image. This role may require drafting press releases, coordinating events, developing social media content, and maintaining relationships with media outlets. They are responsible for monitoring media coverage and crafting responses to any negative publicity. Additionally, these specialists work closely with stakeholders, including government officials and community leaders, to coordinate efforts to further their organization's goals. Successful candidates must have excellent communication skills, be highly organized, and possess the ability to work well under pressure. While a degree in communications or public relations is a plus, candidates with relevant experience and strong writing abilities may also be considered.

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Job Duties and Responsibilities

  • Assist in the development and implementation of public relations strategies and campaigns
  • Conduct research, analyze data and prepare reports on public opinion and trends
  • Coordinate and organize events, including media events, press conferences, and public meetings
  • Write, edit and distribute press releases, fact sheets and other materials to media outlets and other stakeholders
  • Monitor media coverage and social media platforms to identify news and issues relevant to the organization
  • Respond to media inquiries and manage relationships with journalists and other media professionals
  • Collaborate with other team members and stakeholders to ensure alignment and consistency of messages and communication efforts
  • Maintain media contact lists, databases, and archives of media coverage and other materials
  • Assist with crisis communication plans and activities as needed.

Experience and Education Requirements

To become an Assistant Public Relations Specialist in the public sector industry, you need a college degree in public relations, journalism, or communications. However, some employers may accept an equivalent degree or relevant experience. You'll also need strong written and verbal communication skills, and a good understanding of social media platforms. Experience in event planning, media relations, and content creation is also desirable. Good interpersonal skills, the ability to work under pressure, and adaptability are essential for success in this job. Any prior experience or internships in public relations can help you stand out from other candidates.

Salary Range

Assistant Public Relations Specialists in the public sector industry can expect to earn a decent salary. In the United States, the average salary range for this position is between $35,000 to $61,000 per year, with a median salary of $45,000 per year.  According to Payscale, the salary range can vary based on factors such as experience, location, and the specific agency or organization.

In Canada, the average salary for Assistant Public Relations Specialists is around CAD $43,000 per year. In the United Kingdom, the average annual salary for this position is around £20,000 to £30,000.

Sources:

  • Payscale (https://www.payscale.com/research/US/Job=PublicRelations(PR)_Assistant/Salary)
  • Indeed (https://www.indeed.com/salaries/public-relations-assistant-Salaries)
  • Neuvoo (https://neuvoo.ca/salary/?job=assistant+public+relations+specialist)

Career Outlook

The career outlook for Assistant Public Relations Specialists in the Public Sector Industry is expected to grow at an average pace over the next five years. According to the Bureau of Labor Statistics, employment in this sector is projected to grow by 6% from 2019 to 2029, which is on par with the average for all occupations. 

As governments and public organizations continue to expand, they will need individuals who can communicate with various stakeholders and audiences. Assistant Public Relations Specialists will be responsible for creating and managing communications strategies that promote positive relationships between these organizations and the public. 

While competition for these positions may be high, those with strong communication skills, experience in media relations and digital marketing, and a background in public administration will be in high demand. The growth in the use of social media and other digital platforms will also increase the need for Assistant Public Relations Specialists who have strong digital marketing skills.

Overall, the Assistant Public Relations Specialist career in the Public Sector industry is projected to remain stable in the coming years, offering a variety of opportunities for those interested in pursuing a career in communications.

Frequently Asked Questions (FAQ)

Q: What does an Assistant Public Relations Specialist do?

A: An Assistant Public Relations Specialist supports the PR team with media outreach, event planning, drafting press releases, and social media management to promote the organization's messaging to the public.

Q: What skills are necessary to become an Assistant Public Relations Specialist?

A: Strong communication skills, excellent analytical abilities, attention to detail, exceptional writing skills, familiarity with social media platforms, and proficiency in Microsoft Office are necessary to become an Assistant Public Relations Specialist.

Q: What is the work environment like for an Assistant Public Relations Specialist?

A: An Assistant Public Relations Specialist works in a fast-paced environment with multiple projects and deadlines. The job may require occasional work beyond regular office hours and weekends due to special events or crises.

Q: What education or training is required to become an Assistant Public Relations Specialist?

A: Most employers require a Bachelor's degree in Public Relations, Communications, or a related field. It's also beneficial to have internship or volunteer experience in PR, and to stay current with industry trends through workshops or training sessions.

Q: What type of organizations hire Assistant Public Relations Specialists?

A: Assistant Public Relations Specialists can work for a variety of organizations, including government agencies, non-profit organizations, private corporations, and educational institutions.


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