Catering Sales Director

Last Updated:
May 1, 2023

Job Description Overview

As a Catering Sales Director, you will oversee the sales efforts of a catering company or a hotel's event services department. You will be responsible for generating revenue by reaching out to potential clients and convincing them to use your services for their events. 

Your job will involve meeting with clients to understand their needs and preferences, recommending menu options, and negotiating contracts. You will also be in charge of managing a team of sales representatives, ensuring that they are meeting their quotas and providing exceptional customer service at all times. 

To be successful in this Catering Sales Director job description, you must be an effective communicator, possess excellent organizational skills, and have a strong sales background. You should also have experience in the hospitality industry and be familiar with the latest trends in catering and event planning. 

In summary, as a Catering Sales Director, you are instrumental in promoting and selling your company's catering services, ensuring that clients are satisfied with the overall experience, and helping your company to achieve its revenue goals.

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Job Duties and Responsibilities

  • Develops and implements strategies to increase catering sales revenue.
  • Markets and promotes catering services to potential clients.
  • Collaborates with chefs and kitchen staff to create menus and pricing.
  • Prepares and presents catering proposals to clients.
  • Coordinates and oversees the execution of catering events.
  • Builds and manages relationships with clients and vendors.
  • Ensures compliance with health and safety regulations and policies.
  • Monitors financial performance and prepares reports.
  • Manages the catering sales team and provides training and support.
  • Keeps up-to-date with industry trends and developments.

Experience and Education Requirements

To become a Catering Sales Director in the Hospitality industry, you need a combination of education and experience. Most employers require a Bachelor's degree in Hospitality, Marketing or Business Administration. This is because these courses cover topics such as customer service, food and beverage management, advertising and promotion, and sales techniques. On top of that, you need to have a few years of experience in catering sales or a related position, preferably in a high-end hotel, restaurant or event venue. You must be knowledgeable about menu planning, budgeting, contract negotiation, and event logistics. Strong communication, leadership, and problem-solving skills are also necessary to excel in this role.

Salary Range

As a Catering Sales Director in the Hospitality industry, you can expect a competitive salary range that varies depending on location, experience, and company size. According to Glassdoor, the average salary for a Catering Sales Director in the United States is around $70,000 per year, with a range of $50,000 to $96,000.

In other countries, the salary range may differ. For example, in Canada, the average salary for a Catering Sales Director is CAD 62,000 per year, while in the United Kingdom, it is around £35,000.

Other factors that can impact salary may include commissions, bonuses, benefits, and job perks.


  1. Glassdoor -,24.htm
  2. Payscale -
  3. Indeed -

Career Outlook

The career outlook for a Catering Sales Director in the Hospitality industry is looking good over the next five years, as per the US Bureau of Labor Statistics. The job growth rate for this profession is predicted to be 8 percent, which is as fast as the average for all occupations. With the increasing demand for event planning services in various industries, the hospitality sector is in great need of professionals who can efficiently manage catering operations such as budgeting, scheduling, and supervising. In addition, employers are seeking candidates with experience in sales and strong communication skills. Hence, individuals with these valuable skills are highly employable, and the job outlook is definitely promising for Catering Sales Directors in the coming years.

Frequently Asked Questions (FAQ)

Q: What is a Catering Sales Director?

A: A Catering Sales Director is responsible for managing and coordinating events and sales related to catering services of a hospitality company.

Q: What are the main responsibilities of a Catering Sales Director?

A: The main responsibilities include developing and executing catering sales strategies, managing event planning, overseeing staff, and maintaining client relationships.

Q: What skills does a Catering Sales Director need?

A: A Catering Sales Director should have strong sales and customer service skills, the ability to manage a team, great communication skills, and the ability to multitask.

Q: What qualifications are needed to become a Catering Sales Director?

A: A bachelor's degree in hospitality, business, marketing or a related field is preferred. Strong relevant work experience and leadership skills are also necessary.

Q: What is the salary range for a Catering Sales Director position?

A: The salary range varies depending on the company, location, and years of experience. The median salary for a Catering Sales Director in the United States is around $69,000 per year.

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