Group Sales Coordinator

Last Updated:
July 18, 2023

Job Description Overview

A Group Sales Coordinator job description in the hospitality industry primarily involves supporting the sales team in managing and securing group bookings for events or conferences at the hotel or venue. A Group Sales Coordinator acts as a liaison between the customer and the hotel staff to ensure that all requirements are met for a successful event. This position requires a keen eye for detail, excellent communication, and interpersonal skills to build and maintain relationships with clients. Group Sales Coordinators must have a deep understanding of the hotel's offerings, pricing, and services to tailor packages that meet the unique needs of each customer. Additionally, they must be well-versed in negotiating contracts, providing competitive pricing, and meeting sales quotas. This role requires a high level of organization, multi-tasking, and the ability to thrive in a fast-paced environment.

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Job Duties and Responsibilities

  • Coordinate group sales activities, including events, weddings, and conferences
  • Develop and maintain relationships with clients and vendors
  • Respond to inquiries and provide information on pricing, availability, and services
  • Collect and confirm group bookings and ensure all details are accurate
  • Create and maintain records and reports for sales and budget tracking
  • Collaborate with other departments to ensure smooth execution of events
  • Attend and participate in industry networking events and trade shows
  • Identify opportunities to upsell and increase revenue for the hotel or venue
  • Communicate and negotiate with clients on behalf of the hotel or venue
  • Provide exceptional customer service and ensure client satisfaction

Experience and Education Requirements

To become a Group Sales Coordinator in the Hospitality industry, you usually need a mix of education and experience. A high school diploma or equivalent is usually the minimum educational requirement. But, an associate's or bachelor's degree in hospitality management, business, or a related field can give you a leg up. Experience in customer service or sales can also be valuable. Employers may prefer candidates with experience in the hospitality industry or group coordination. On-the-job training is also common. You need strong communication skills, attention to detail, and the ability to multitask to succeed in this role. So, stay organized and focused to impress your potential employers.

Salary Range

Group Sales Coordinators are important cogs in the hospitality industry, working to attract groups of people to hotel and event spaces. The expected salary range for Group Sales Coordinators in the United States is between $33,000 to $58,000 per year, with an average salary of $45,530, according to data from Payscale. 

In Canada, the average annual salary for Group Sales Coordinators is about CAD 44,000 ($34,877 USD) according to Indeed. In the United Kingdom, the salary for this role ranges from £20,000 to £25,000 ($27,190 to $33,987 USD), according to 

Salary ranges may vary depending on factors such as experience, location, and company size. In summary, Group Sales Coordinator salary ranges show a wide variety but average around $45,500 per year in the United States.


  • Payscale:
  • Indeed (Canada):
  • (UK):

Career Outlook

A Group Sales Coordinator is an essential role in the hospitality industry, responsible for organizing events and functions for large groups of people. According to the Bureau of Labor Statistics, employment in the hospitality industry is projected to grow 6 percent from 2019 to 2029, faster than the average for all occupations. This means that there will likely be an increase in demand for group sales coordinators in the next five years.

As more companies and organizations continue to host events and conferences, there will be a need for skilled professionals to manage the logistics, negotiate contracts, and coordinate with vendors. In addition, with the rise of online platforms for event planning, group sales coordinators with strong digital skills will be in high demand.

Overall, the career outlook for a Group Sales Coordinator in the hospitality industry looks promising with ample opportunities for growth and advancement.

Frequently Asked Questions (FAQ)

Q: What does a Group Sales Coordinator do in the Hospitality industry?

A: A Group Sales Coordinator is responsible for coordinating and booking group sales for hotels or other hospitality establishments. They work with travel agents, event planners, and corporate organizations to secure contracts and ensure a successful event or stay for the group.

Q: What qualifications does a Group Sales Coordinator need?

A: A Group Sales Coordinator typically needs a bachelor's degree in hospitality or related field, as well as sales experience. Strong communication, organizational, and customer service skills are essential.

Q: What are some common tasks for a Group Sales Coordinator?

A: Common tasks for a Group Sales Coordinator include responding to group inquiries, negotiating rates and contracts, preparing rooming lists and meeting room arrangements, and ensuring that all group needs are met during their stay.

Q: What are the busiest times for a Group Sales Coordinator?

A: The busiest times for a Group Sales Coordinator are typically during peak travel seasons and holiday periods, as well as when there are major events in the area. This can involve working long hours and weekends.

Q: What is the salary range for a Group Sales Coordinator?

A: The salary range for a Group Sales Coordinator can vary depending on the region and level of experience, but typically falls between $35,000 to $60,000 per year. Commission and bonuses may also be offered based on performance.

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