Content Marketing Strategist/Manager

Industry:
Marketing
Last Updated:
July 20, 2023

Job Description Overview

As a Content Marketing Strategist/Manager, you will be responsible for developing and implementing content marketing strategies that help your company meet its marketing goals. Your job will involve creating engaging content that speaks directly to your target audience and attracts their attention to your brand. You will also need to analyze the effectiveness of your content, identify customer needs, and develop new strategies to improve engagement and conversion rates.

Your day-to-day responsibilities may include conducting market research, developing content calendars, managing content creation and distribution across different channels, and collaborating with other teams to craft messaging that supports specific campaigns. You may also need to stay up-to-date with current marketing trends, technologies, and best practices to stay ahead of the competition.

To be successful in this Content Marketing Strategist/Manager job description, you should have a solid understanding of marketing principles, excellent communication skills, and experience in digital content creation and distribution. You should also be able to work independently and as part of a team, and be comfortable working in a fast-paced, dynamic environment.

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Job Duties and Responsibilities

  • Develop and implement content marketing plans to achieve marketing goals
  • Analyze content performance to optimize strategies and tactics
  • Research and stay up-to-date on industry trends and best practices
  • Create and manage a content calendar to support marketing initiatives
  • Collaborate with cross-functional teams to ensure alignment of messaging and goals
  • Produce high-quality content (e.g. blog posts, videos, social media updates, etc.)
  • Manage and maintain a company's blog and other digital channels
  • Utilize SEO and other techniques to increase visibility of content
  • Foster engagement with target audience through various channels and tactics
  • Monitor and measure the effectiveness of marketing campaigns to adjust strategies as needed.

Experience and Education Requirements

To become a Content Marketing Strategist/Manager, you need a combination of education and experience. Most companies require at least a Bachelor's degree in Marketing, Communications, or a related field. You'll need knowledge of marketing strategies and tactics, as well as strong writing and analytical skills. In addition to education, experience is crucial. You should have experience in content marketing, copywriting, and social media marketing. Some companies may also require experience in project management or leadership roles. A portfolio of successful campaigns and projects can also help you stand out. Overall, you need to be creative, strategic, and have a passion for marketing to succeed as a Content Marketing Strategist/Manager.

Salary Range

A Content Marketing Strategist/Manager is an essential role in the digital marketing industry. They are responsible for creating and implementing content marketing strategies that drive business growth. If you're wondering about the salary range for this position, it varies depending on multiple factors, including location, experience, and company size.

In the United States, the average annual salary for a Content Marketing Strategist/Manager is around $75,000 to $95,000. The range can go as low as $50,000 to as high as $125,000 per year, depending on the factors mentioned earlier.

In Canada, the salary range for this role is around CAD 55,000 to CAD 90,000 per year.

Sources:

  • Glassdoor: Content Marketing Manager Salaries in United States
  • PayScale: Content Marketing Manager Salary in Canada
  • Indeed: Content Marketing Strategist Salaries in United States

Career Outlook

The career outlook for a Content Marketing Strategist/Manager in the Marketing industry over the next 5 years is really bright. In fact, it's expected to grow at a faster than average rate. Statista.com predicts that the content marketing industry will be worth $412.88 billion by 2021, which is a clear indication that there are plenty of opportunities in this field.

Many businesses are realizing that the key to online success is having engaging and relevant content, and that’s why the demand for content marketing strategists/managers is rising. According to The Balance Careers, the number of jobs in this field is projected to grow by 10 percent between 2016 and 2026.

As companies expand their online presence, they will continue to require people with the right skills to create, implement, and manage content marketing campaigns. Therefore, the role of a Content Marketing Strategist/Manager will not only continue to exist but will also be vital to the success of many businesses in the years to come.

Frequently Asked Questions (FAQ)

Q: What does a Content Marketing Strategist/Manager do?

A: A Content Marketing Strategist/Manager is responsible for creating and implementing a content marketing plan to attract and engage the target audience, with the goal of driving brand awareness, customer acquisition, and revenue growth.

Q: What are some key responsibilities of a Content Marketing Strategist/Manager?

A: Key responsibilities include developing a content strategy, creating and publishing content, managing distribution channels, measuring and analyzing results, staying up-to-date with industry trends, and collaborating with other teams.

Q: What skills are essential for a Content Marketing Strategist/Manager to have?

A: Essential skills include excellent written and verbal communication, creative thinking, analytical skills, project management, social media and digital marketing expertise, knowledge of customer behaviors and preferences, and the ability to work well under pressure.

Q: Is a Content Marketing Strategist/Manager responsible for creating all content in-house?

A: No, a Content Marketing Strategist/Manager is responsible for developing the overall content strategy and coordinating its implementation but may rely on both in-house and external teams to create specific content pieces such as blog posts, videos, podcasts, or social media posts.

Q: How does a Content Marketing Strategist/Manager measure the success of their content marketing efforts?

A: A Content Marketing Strategist/Manager measures success by tracking and analyzing various metrics such as website traffic, engagement rates, conversion rates, customer feedback, and revenue growth to identify areas of improvement and adjust the content strategy accordingly.


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