Demand Generation Program Manager

Last Updated:
September 19, 2023

Job Description Overview

A Demand Generation Program Manager job description outlines the exciting role they play in the Marketing industry. Their main task is to create and manage programs that help businesses attract more customers. They do this by finding out what people want and need, and then creating advertisements and promotions to show how their company can meet those desires.

The Demand Generation Program Manager works closely with other teams in the company, such as sales and product development. They make sure all their marketing efforts are working together to bring in new customers and grow the business.

Some of the skills required for this job include being creative, having great communication abilities, and understanding how to analyze data. The Demand Generation Program Manager uses these skills to come up with effective marketing strategies to outshine their competitors.

Overall, this job is perfect for someone who loves the challenge of finding new ways to bring in customers and make a company stand out in the competitive world of business.

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Job Duties and Responsibilities

  • Make plans to get more people to want a product or service. This is called demand generation
  • Work with the marketing team to create smart strategies that will make people want things
  • Help the marketing team make strong ads, content, and other creative stuff to get people interested
  • Figure out which techniques are best to use when trying to make people want something
  • Check and see how well the plans are working by looking at data and measuring results
  • Find ways to fix any problems and make things better if the plan is not working well
  • Keep track of new trends and ideas that can be used to get more people interested in a product or service
  • Teach and help others in the company about the best ways to get people to want something
  • Work hard to make sure the company is successful in making people want what they have to offer

Experience and Education Requirements

Do you want to become a Demand Generation Program Manager? It's an exciting job in the marketing world! First, you'll generally need a college degree, usually in marketing, business, or something related. After that, it's important to have some work experience, maybe a couple years or more. A background in marketing or sales really helps.

You'll need to know about tools and software for marketing, like email campaigns and social media. It's good if you have worked on big projects before. That can show you can lead a team and get great results. Bonus points if you have experience in the company's industry!

Salary Range

The Demand Generation Program Manager salary range varies depending on experience and location. In the United States, the average annual salary is around $75,000. Skilled managers can earn much more, with some making over $120,000 per year! Keep in mind that cities like San Francisco and New York might offer higher salaries, but living costs are also higher. In other countries like Canada and the UK, salaries are a bit lower, ranging from $60,000 to $100,000. Whether you live in the US, Canada, or the UK, a career in demand generation can be very rewarding!


Career Outlook

The career outlook for a Demand Generation Program Manager in the Marketing industry looks promising over the next 5 years. The job market for this role is growing because businesses need help finding new customers. As companies keep using advanced technology for marketing strategies, they will need more people skilled in demand generation. This means more job openings and good pay for those with the right skills. According to the U.S. Bureau of Labor Statistics, job opportunities for marketing managers are expected to grow 7% from 2019 to 2029. So, it's a great time to consider this career.

Source: U.S. Bureau of Labor Statistics (BLS) -

Frequently Asked Questions (FAQ)

Q: What does a Demand Generation Program Manager do?

A: They create and manage marketing plans to increase a company's sales by getting more people interested in their products or services.

Q: Are they the same as a Marketing Manager?

A: Not exactly. They focus on creating demand for products, while Marketing Managers handle other aspects of the marketing process.

Q: Do they work with other people?

A: Yes, they collaborate with teams like sales, product, and marketing to make sure their strategies are effective.

Q: What skills do they need?

A: They need good communication, organization, and project management skills, as well as marketing knowledge.

Q: Do they need a special degree?

A: Many have degrees in marketing, business, or related fields, but experience helps too.

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