Admissions Outreach Coordinator

Last Updated:
July 19, 2023

Job Description Overview

As an Admissions Outreach Coordinator in the Education industry, you'll play a significant role in recruiting new students to your institution. Your primary responsibilities will include creating and implementing marketing campaigns to target potential students, connecting with school counselors to promote your school, and attending recruitment events such as college fairs and campus visits to engage with prospective students.

In addition to marketing, you'll be responsible for managing the admissions process. This involves assessing applications and conducting interviews with potential students to determine their fit for the school.

Excellent communication and organization skills are essential for this role, as you'll be working with multiple departments, including admissions, marketing, and student services.

Overall, the Admissions Outreach Coordinator job description is a challenging yet rewarding position for anyone who is passionate about education and recruiting new students to an institution.

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Job Duties and Responsibilities

  • Reach out to potential students and their families to promote the school and answer their questions
  • Plan and execute open houses, school tours, and other events to showcase the school to prospective students
  • Collaborate with the admissions team to develop and implement recruitment strategies
  • Collect and analyze data on admissions and enrollment trends to inform outreach and recruitment efforts
  • Maintain accurate records of outreach activities and follow-up communication with prospective students
  • Communicate with guidance counselors and other educators to promote the school and build partnerships
  • Provide guidance and support to prospective students and their families throughout the admissions process
  • Stay up-to-date with industry trends and best practices to continuously improve outreach and recruitment efforts
  • Represent the school at local and national education conferences and events to network and promote the school 
  • Work closely with the marketing team to develop and distribute promotional materials and content.

Experience and Education Requirements

To become an Admissions Outreach Coordinator in the Education industry, generally, you need a Bachelor's degree and experience working in higher education or admissions. Your degree could be in fields like education, marketing, communications, or a related profession. Many employers also prefer candidates who have experience working in recruiting, admissions, or customer service. As an Admissions Outreach Coordinator, you'll be responsible for promoting and recruiting students for the school or institution you work for. So, having excellent communication skills, both written and verbal, is a must. Experience with social media, event planning, and public speaking is also beneficial.

Salary Range

Admissions Outreach Coordinator salary range is a popular search term in the education industry, and if you're wondering about salary range, it can vary depending on location and experience. According to data from Glassdoor, the average salary for an Admissions Outreach Coordinator in the United States is around $43,000 to $57,000 per year, with some positions offering upwards of $70,000. In Canada, the salary range is similar, averaging around $46,000 to $57,000 per year. In the UK, Admissions Outreach Coordinator salaries are generally lower, with averages between £21,000 to £34,000 per year.


  • Glassdoor:,32.htm 
  • PayScale: 
  • Indeed:

Career Outlook

A career as an Admissions Outreach Coordinator in the education industry is projected to have a positive outlook over the next five years. According to the Bureau of Labor Statistics, the employment of postsecondary education administrators, which includes Admissions Outreach Coordinators, is projected to grow by 4% from 2019 to 2029, which is as fast as the average for all occupations. The demand for postsecondary education is expected to increase and this will result in higher student enrollments. 

Admissions Outreach Coordinators play a vital role in the recruitment of students in colleges and universities. They are responsible for organizing and executing outreach programs and events to attract prospective students. To be successful in this role, one must have excellent communication and organizational skills. As the competition for students increases, the need for qualified Admissions Outreach Coordinators will remain strong.

In conclusion, the career outlook for Admissions Outreach Coordinators in the education industry is positive and expected to grow over the next five years. For those interested in pursuing this career, it is a promising field that offers plenty of opportunities for growth and advancement.

Frequently Asked Questions (FAQ)

Q: What is the job of an Admissions Outreach Coordinator?

A: An Admissions Outreach Coordinator is responsible for attracting and enrolling students, promoting educational programs, organizing events and building relationships with schools, organizations and communities.

Q: What skills are required for an Admissions Outreach Coordinator?

A: An Admissions Outreach Coordinator needs to be able to communicate effectively, work independently and as a team player, be organized, detail-oriented, and have knowledge of admissions policies and procedures in the education industry.

Q: What are some day-to-day tasks of an Admissions Outreach Coordinator?

A: Some day-to-day tasks include managing recruitment activities, developing marketing materials, attending events and fairs, building relationships with stakeholders, providing guidance to prospective students and assisting with admissions applications.

Q: What qualifications are necessary to become an Admissions Outreach Coordinator?

A: Typically, a Bachelor’s degree in education or a related field is required, as well as experience in admissions, marketing, or communication. Strong communication and organizational skills are also a must, as well as the ability to work independently and as a team player.

Q: What opportunities for growth or advancement are there as an Admissions Outreach Coordinator?

A: Potential opportunities for growth include becoming a Director of Admissions, Dean of Student Affairs, or pursuing advanced degrees in education or related fields. Additionally, networking, building relationships and gaining experience in different areas of admissions can lead to advancement within the industry.

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