Event Sales Manager

Last Updated:
July 18, 2023

Job Description Overview

An Event Sales Manager job description entails planning and executing special events and conferences, involving both internal and external customers. As an integral member of the hospitality industry, this position is tasked with attracting high-value customers, meeting sales goals, and building relationships with clients. The Event Sales Manager job often requires working evenings, weekends or holidays, depending on their clients' needs. Key duties include collaborating with food and beverage, catering, and event services teams to deliver customized offerings that meet individual program requirements. Crucial to this position is the ability to develop cost-effective solutions that maximize profits while satisfying customers. Additionally, Event Sales Managers must be skilled in contract management, negotiation, and the preparation of detailed proposals that effectively communicate the event's objectives to clients. Strong communication, organization, and interpersonal skills are necessary for success in this role.

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Job Duties and Responsibilities

  • Develop and execute sales strategies to attract and retain key clients
  • Build and maintain strong relationships with clients, including regular communication and meetings
  • Collaborate with internal teams to plan and execute successful events that meet client's expectations
  • Prepare proposals and contracts for potential clients
  • Monitor sales metrics and adjust sales strategies as needed to meet revenue goals
  • Coordinate with vendors and suppliers to ensure the timely delivery of goods and services
  • Conduct market research to identify trends and opportunities in the event industry
  • Maintain accurate and up-to-date records of client interactions, sales data, and event details
  • Represent the company at industry events and conferences to promote services and generate leads
  • Provide exceptional customer service to ensure client satisfaction and repeat business

Experience and Education Requirements

To become an Event Sales Manager in the Hospitality industry, you typically need a combination of education and experience. A Bachelor's degree in Hospitality Management, Business Administration, or Marketing is often preferred. However, some entry-level positions may only require a high school diploma or equivalent, as long as you have relevant work experience in sales, customer service or related fields. Experience in event planning, management, and marketing is essential for this job as well. Many employers also look for good communication, negotiation, and interpersonal skills. It's important to demonstrate an ability to multitask, work under pressure, and meet deadlines. A passion for the hospitality industry and a drive to succeed are also key traits among successful Event Sales Managers.

Salary Range

An Event Sales Manager's salary range in the United States varies depending on experience, location, and the size of the company. On average, the salary range starts at $45,000 up to $100,000 per year, with additional bonuses ranging from $2,000 to $20,000 annually. However, the top 10% of the highest earners earn more than $133,000 per year. In countries like Canada and the United Kingdom, the average salary range for Event Sales Managers is CAD 48,182 - CAD 88,558 and £24,193 - £48,851, respectively. These figures were based on data from Glassdoor and PayScale.


  • Glassdoor: Event Sales Manager Salaries in the United States 
  • PayScale: Average Event Sales Manager Salary in Canada 
  • Totaljobs: Event Sales Manager Salary in the United Kingdom

Career Outlook

The career outlook for Event Sales Managers in the Hospitality industry is promising over the next 5 years, with an expected growth rate of approximately 7%. According to the Bureau of Labor Statistics, the demand for these professionals will continue to increase due to the ongoing growth in the hospitality and tourism sectors. 

Additionally, as companies continue to invest in meetings, events, and corporate gatherings, the role of an Event Sales Manager offers a crucial component in the industry. They are responsible for organizing and selling events, coordinating with clients and vendors, creating a budget, and ensuring the success of the event. 

Furthermore, with the shift towards hybrid or virtual events, the need for tech-savvy Event Sales Managers will increase. As a result, it is an exciting time to delve into this career path within the Hospitality industry.

Frequently Asked Questions (FAQ)

Q: What does an Event Sales Manager do?

A: An Event Sales Manager is responsible for selling event spaces and services to clients, managing event bookings and ensuring client satisfaction.

Q: What kind of events does an Event Sales Manager handle?

A: Event Sales Managers can handle a wide range of events, including corporate meetings, weddings, social events, conferences, and trade shows.

Q: What skills are required to be an Event Sales Manager?

A: An Event Sales Manager should have strong communication, negotiation, customer service and organizational skills. They should also have knowledge of the hospitality industry and be comfortable with sales techniques.

Q: What is the typical salary for an Event Sales Manager?

A: Salaries for Event Sales Managers can vary depending on the location and type of company they work for. According to Glassdoor, the average salary for an Event Sales Manager in the United States is around $56,000 per year.

Q: What kind of education and experience is required to become an Event Sales Manager?

A: A bachelor's degree in hospitality or a related field is often preferred, but not always required. Experience in hospitality, sales or event planning can be beneficial. It's important to demonstrate strong people and organizational skills, as well as industry knowledge.

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