Instructional Designer

Last Updated:
September 19, 2023

Job Description Overview

Instructional Designer job description: An instructional designer is a professional in the education industry who designs, develops, and delivers effective and engaging learning experiences. They use their expertise to create instructional content, courses, and training programs that cater to the learner's needs and abilities. Their primary goal is to ensure that the curriculum is aligned with the institution's educational objectives and the students' learning outcomes. They use different technologies, multimedia tools, and instructional methods to create and deliver the content effectively. They also analyze the learners' feedback to improve the curriculum continuously. Instructional designers collaborate with teachers, trainers, subject matter experts, and other stakeholders to create high-quality educational content that enhances the students' learning experience. They should have strong communication, analytical, and problem-solving skills to succeed in this job. Instructional designers must hold a Bachelor's degree in Education or Instructional Design or any relevant field.

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Job Duties and Responsibilities

  • Develop educational materials for schools and training programs
  • Collaborate with subject matter experts and instructors to design effective learning experiences
  • Use instructional technology to create interactive and engaging content
  • Conduct research and evaluation to measure the effectiveness of instructional materials
  • Ensure that educational materials meet curriculum standards and learning objectives
  • Create assessments and activities to test students' knowledge and understanding
  • Use feedback from students and teachers to continually improve educational materials
  • Train teachers and other educators on how to effectively use instructional materials
  • Stay current with trends and best practices in instructional design and education
  • Communicate clearly and effectively with colleagues and stakeholders throughout the design process.

Experience and Education Requirements

To be an Instructional Designer in the education industry, you need an education in instructional design. This can be anything from a bachelor's degree to a master's degree. But a degree alone won't cut it. You need practical experience in the field. This can come from internships or practical projects you’ve completed outside of school. Employers want to see that you’ve worked on projects where you’ve created educational materials, evaluated them and improved them along the way. Expertise in technical tools such as authoring tools, Video editing tools and other eLearning tools will also give you an edge. Creativity, Excellent communication and project management skills are key too.

Salary Range

Instructional Designer salary range varies depending on various factors such as location, industry, education, and experience. In the United States, the average annual salary for an Instructional Designer in the Education industry is around $62,000 to $85,000. New York, California, and Texas are the top three states with the highest average salaries.

In Canada, Instructional Designers earn an average annual salary of CAD $60,276. In Australia, the average salary ranges from AUD $58,000 to $100,000 per year.

Factors such as years of experience, additional certifications, and seniority can greatly impact the salary range. Furthermore, the demand for instructional designers is expected to grow, with projected job growth of 10% in the next decade.


  • Glassdoor, Instructional Designer Salaries
  • PayScale, Instructional Designer Salary 
  • Bureau of Labor Statistics, Instructional Coordinators

Career Outlook

If you're interested in becoming an instructional designer in the education industry, you'll be happy to know that the career outlook is positive. According to the Bureau of Labor Statistics, employment for instructional coordinators (which includes instructional designers) is projected to grow 6% from 2019 to 2029, which is faster than the average for all occupations. In part, this growth is due to the need for schools to adapt to remote and online learning in response to the COVID-19 pandemic.

As technology becomes more integrated into education, instructional designers will play a valuable role in crafting effective online materials and training educators on how to use digital tools. Additionally, with an increased focus on individualized learning and student-centered approaches, instructional designers will be needed to create customized learning experiences for students.

Overall, if you have a passion for education and are skilled at designing engaging and effective materials, a career as an instructional designer could be a rewarding choice.

Frequently Asked Questions (FAQ)

Q: What is an instructional designer? 

A: An instructional designer is a professional who creates educational material and designs instructionally effective courses, curriculum, instructional modules, and training materials.

Q: Why do schools and universities need instructional designers?

A: Schools and universities need instructional designers to create engaging, relevant, and effective educational content that helps students learn, retain, and apply new knowledge and skills.

Q: What skills are necessary to become an instructional designer?

A: Successful instructional designers have excellent communication skills, are knowledgeable about instructional design principles, have experience in the field of education or training, and are skilled in using technology to create and deliver effective educational content.

Q: What tools and technologies do instructional designers use to create educational materials?

A: Instructional designers use a variety of tools and technologies, such as learning management systems, authoring software, multimedia tools, and graphics applications, to create engaging and interactive learning experiences.

Q: Can instructional designers work in different industries besides education?

A: Yes! Instructional designers work in a variety of fields, such as corporate training, government agencies, health and wellness, and non-profit organizations. They are also known as learning experience designers or eLearning developers.

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