Integrated Marketing Manager

Last Updated:
July 20, 2023

Job Description Overview

An Integrated Marketing Manager is responsible for developing and executing comprehensive marketing strategies. They design, plan, and oversee marketing campaigns across multiple channels to ensure cohesive messaging and branding. The role requires proficiency in various marketing tools such as advertising, social media, email marketing, and content creation. The Integrated Marketing Manager job description also involves conducting market research, analyzing data, and staying up-to-date with industry trends. They collaborate with other departments such as sales, creative, and product development to ensure all marketing initiatives align with the company's objectives. Effective communication skills are essential to negotiate and manage contracts with vendors and partners. Integrated Marketing Managers should have a degree in marketing or a related field, plus experience in planning and executing campaigns. A successful candidate should be creative, detail-oriented, and adept at multitasking in a fast-paced environment.

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Job Duties and Responsibilities

  • Develop and execute integrated marketing campaigns across various channels.
  • Work closely with cross-functional teams to ensure alignment of strategies and messaging.
  • Identify target audience and create messaging that resonates with them.
  • Conduct market research and analyze data to optimize campaign performance.
  • Manage marketing budget while ensuring maximum ROI.
  • Track and report on campaign metrics and adjust strategies as needed.
  • Collaborate with creative teams to develop marketing materials such as ads, emails, and social media content.
  • Stay up to date on industry trends and technologies and incorporate them into marketing strategies.
  • Build and maintain relationships with key stakeholders, including clients, vendors, and partners.
  • Manage overall brand image and ensure consistency across all marketing efforts.

Experience and Education Requirements

To become an Integrated Marketing Manager in the Marketing industry, companies usually require a combination of education and experience. Usually, a Bachelor's degree in marketing, business, or a related field is needed. Additionally, experience in marketing, product development, or public relations is often required. The job requires a broad set of skills, including creativity, analytical thinking, and communication skills. Candidates should be able to work with different teams, manage projects, and have the ability to understand consumer behavior. A successful Integrated Marketing Manager should be proficient in various marketing platforms and tools, such as social media, search engines, and email marketing. Companies prefer hiring managers who have certifications in digital or social media marketing.

Salary Range

What's the expected salary range for an Integrated Marketing Manager in the United States? According to data from Glassdoor, the average base salary for this role is $87,231 per year. However, salaries can range from $56,000 to $125,000 depending on the industry, location, and years of experience.

For example, an Integrated Marketing Manager in Los Angeles, California can make an average of $94,971 per year, while someone in New York City can earn an average of $102,236. In the UK, an Integrated Marketing Manager can expect to earn between £30,000 and £60,000 per year.

Since this is such a broad range, it's important to take into account the specific job requirements and company compensation packages. If you're looking for more precise salary information for a particular company or location, be sure to consult with current job listings or consult with a recruiter.


  • "Integrated Marketing Manager Salaries" on Glassdoor 
  • "Integrated Marketing Manager Jobs" on Indeed 
  • "Integrated Marketing Manager Salaries" on Payscale

Career Outlook

The career outlook for an Integrated Marketing Manager in the marketing industry is promising over the next 5 years. According to the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2019 to 2029, faster than the average for all occupations. This growth is due to the increasing use of the internet and social media to market products and services. Integrated Marketing Managers are responsible for coordinating multiple marketing channels, such as advertising, public relations, and digital marketing, to create a cohesive and effective marketing strategy. As businesses continue to expand their online presence, the demand for talented Integrated Marketing Managers is likely to increase.

Frequently Asked Questions (FAQ)

Q: What is an Integrated Marketing Manager?

A: An Integrated Marketing Manager is responsible for overseeing a company’s marketing efforts and ensuring that all the various marketing channels work together to create a cohesive and effective marketing campaign.

Q: What does a typical day look like for an Integrated Marketing Manager?

A: A typical day for an Integrated Marketing Manager involves analyzing marketing data, collaborating with team members, developing marketing campaigns, and monitoring the success of marketing campaigns.

Q: What skills are required for an Integrated Marketing Manager?

A: An Integrated Marketing Manager must possess strong analytical skills, excellent communication skills, initiative, creativity, and the ability to manage multiple projects simultaneously.

Q: What is the educational background required for an Integrated Marketing Manager?

A: An Integrated Marketing Manager typically has a Bachelor's degree in Marketing, Advertising, or a related field. Some employers may prefer a Master's degree.

Q: What is the salary range for an Integrated Marketing Manager?

A: An Integrated Marketing Manager salary varies depending on the employer, location, and experience. Salaries typically start at $60,000 and can go up to $150,000 per year.

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