Market Development Manager

Job Description Template Last Updated:
March 9, 2023

Job Description Overview

Are you interested in a Market Development Manager job description? If so, keep reading! A Market Development Manager is responsible for identifying and developing new business opportunities to increase revenue and market share. They work closely with the sales team to penetrate new markets, evaluate market trends, and gather market intelligence to improve the overall business strategy. They also build relationships with potential customers and partners, create marketing campaigns, and monitor the competitive landscape for new opportunities. A successful Market Development Manager needs to have strong analytical skills, excellent communication skills, and the ability to identify shifts in the market to react quickly. They should have a deep understanding of business and marketing principles and how to apply them in a highly competitive market. If you enjoy working with people, are creative, and have a passion for business, a career as a Market Development Manager may be the right fit for you!

Job Duties and Responsibilities

  • Identifying potential new markets and areas for growth
  • Developing and implementing strategies to enter new markets and expand existing ones
  • Conducting market research and analyzing data to better understand customer needs and preferences
  • Building relationships with key stakeholders in target markets to increase brand awareness and drive sales
  • Collaborating with sales and marketing teams to develop effective messaging and promotional materials
  • Monitoring and reporting on market trends, competitive activity, and customer feedback
  • Managing budgets and resources for market development activities
  • Tracking and analyzing metrics to measure the effectiveness of market development initiatives
  • Delivering presentations and participating in industry events to promote the company and build relationships.

Experience and Education Requirements

To get a job as a Market Development Manager in marketing, you'll need two things: education and experience. First, you'll need a bachelor's degree in marketing, business, or a related field. This will give you the foundational knowledge to be successful in the role. You'll also need some experience under your belt. This could be previous work experience in marketing or related areas such as sales or product management. You'll need to show that you have experience creating marketing strategies, conducting market research, and working with sales teams. Overall, a combination of education and experience will help you stand out as a great candidate for the job.

Salary Range

Market Development Manager salary range in the United States varies depending on factors such as location, years of experience and company size. On average, the salary falls between $65,000 to $120,000 per year, with a median salary of $85,000 per year. However, Market Development Managers with extensive experience and significant business accomplishments can earn up to $160,000 annually. In Canada, the salary range for the same position is around CAD$79,000 to CAD$140,000 per year.

According to Payscale, the average Market Development Manager salary in the UK is £40,000 per year. In Australia, the range is between AUD$70,000 to AUD$130,000 per year, according to Michael Page.


Payscale -

Michael Page -

Career Outlook

The career outlook for Market Development Managers in the Marketing industry looks promising over the next 5 years. According to the US Bureau of Labor Statistics, the employment of Marketing Managers is projected to grow 10% from 2016 to 2026, faster than the average for all occupations. Market Development Managers, specifically, play a crucial role in identifying and expanding new markets for products and services, making them a valuable asset to any marketing team. With the growth of e-commerce and digital marketing, Market Development Managers are in high demand to help companies stay competitive in the ever-evolving market landscape. Therefore, if you're interested in a career in marketing, becoming a Market Development Manager can be a smart choice for your future.

Frequently Asked Questions (FAQ)

Q: What is a Market Development Manager?

A: A Market Development Manager is responsible for identifying and developing new market opportunities for a company.

Q: What are the duties of a Market Development Manager?

A: A Market Development Manager typically conducts market research and analysis, identifies potential customers, develops marketing strategies and plans, and collaborates with other teams to launch new products or services.

Q: What skills are required for a Market Development Manager?

A: A Market Development Manager should possess strong analytical skills, excellent communication skills, and be able to work effectively in a team. Additionally, they should have a solid understanding of marketing principles and the ability to identify new market opportunities.

Q: What are the qualifications needed to become a Market Development Manager?

A: Typically, a Bachelor's degree in Business Administration, Marketing or a related field is required for this position along with several years of experience in the field.

Q: What are the career opportunities for a Market Development Manager?

A: After gaining experience, a Market Development Manager may move on to higher-level positions such as Director of Marketing or Vice President of Marketing. Additionally, they may choose to specialize in a particular industry or develop their own business as a consultant.

Cover Letter Example

As a seasoned marketing professional, I am excited to apply for the Market Development Manager position at [organization]. With [experience] in marketing strategy, customer analysis, and project management, I am confident in my ability to drive growth and maximize revenue for the company. My track record of successful marketing initiatives includes coordinating global product launches, executing targeted marketing campaigns, and developing partnerships with key industry players. In my most recent position as Marketing Manager at [previous organization], I led a team of [number] marketers to achieve [specific accomplishment], demonstrating my leadership skills and ability to manage complex projects from start to finish.

Drawing on my [qualifications] and passion for marketing, I am eager to contribute to [organization]'s continued success as a Market Development Manager. I am confident that my expertise in market analysis, new product development, and strategic planning will enable me to identify and leverage new opportunities in the rapidly-evolving [industry]. In addition to my professional skills, I am a creative problem-solver and effective communicator, able to build strong relationships with stakeholders at all levels of the organization. I look forward to the opportunity to discuss my qualifications further and contribute to the growth of [organization] as a member of the marketing team.

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