Marketing Analytics Manager

Last Updated:
July 20, 2023

Job Description Overview

A Marketing Analytics Manager job description involves overseeing and analyzing data to help departments make informed decisions. The Marketing Analytics Manager collects data through surveys, website metrics, and customer feedback to reveal information on market trends and consumer behavior. They then analyze this data to help their team make strategic choices in product development and marketing campaigns. They present their findings to upper management, highlighting any correlations and outlining recommendations to improve results.

The Marketing Analytics Manager job requires a strong grasp of diverse sources of data, as well as experience with analytics and statistics software. They need to be detail-oriented and capable of working under tight deadlines. A Marketing Analytics Manager job description typically requires a bachelor's degree in marketing, statistics, economics, or a similar field. A majority of Marketing Analytics Managers also have previous management experience. Successful applicants for this job possess excellent leadership, communication, and problem-solving skills.

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Job Duties and Responsibilities

  • Collect and analyze data on customer behavior, advertising campaigns, and sales trends to identify areas for improvement in marketing strategies.
  • Provide insights and recommendations to the marketing team based on data-driven analysis to guide decision-making processes.
  • Create and implement data tracking systems and processes to ensure accurate collection and analysis of marketing data.
  • Develop and maintain reports and dashboards to communicate marketing performance and ROI to stakeholders.
  • Collaborate with cross-functional teams, including marketing, sales, and product development, to optimize strategies and campaigns based on data insights.
  • Manage and mentor junior team members and provide training on analytics tools and techniques.
  • Stay up-to-date with industry trends and new technologies to continuously improve the effectiveness of marketing analytics.
  • Build and maintain strong relationships with external partners, such as vendors and data providers, to ensure access to the most relevant and actionable data.
  • Conduct market research and competitive analysis to inform marketing strategies and stay ahead of industry trends.
  • Build strong data governance practices to ensure data privacy and security while adhering to industry regulations.

Experience and Education Requirements

To become a Marketing Analytics Manager, you need a combination of education and experience. Most employers require a Bachelor's degree in Marketing, Business, or a related field. Having a Master's degree in Marketing or MBA can give you an advantage over other candidates. You should also have experience working in marketing, data analysis, and statistical modeling. This job requires strong analytical and problem-solving skills and the ability to interpret data and create reports. Excellent communication and leadership skills are also essential. Employers look for candidates with experience using analytics tools, like Google Analytics, Tableau, or Excel. Staying up-to-date on industry trends and networking with other professionals can also make you more attractive to potential employers.

Salary Range

As a Marketing Analytics Manager, you can expect a competitive salary range that can vary based on factors such as experience, location, and industry. According to Glassdoor, the national average salary for a Marketing Analytics Manager in the United States is $107,462 per year. However, salaries can range between $76,000 to $157,000 per year, with additional bonuses and incentives.

In addition, the salary range can also vary based on the country. For example, in Canada, the average salary for a Marketing Analytics Manager is around CAD $81,228 per year, while in the United Kingdom, it is around £50,000 per year.

Overall, Marketing Analytics Manager is a high-paying job in the Marketing industry that requires analytical skills, creativity, and business acumen. If you are considering a career in this field or wondering about salary range, be sure to do comprehensive research beforehand.


  • Glassdoor: Marketing Analytics Manager Salaries
  • Payscale: Marketing Analytics Manager Salary
  • Indeed: Marketing Analytics Manager Salaries

Career Outlook

The career outlook for Marketing Analytics Managers is quite promising in the next five years, as it is projected to grow at a faster-than-average rate. This is because more and more companies are realizing the importance of data-driven marketing strategies in today's digital age, and Marketing Analytics Managers play a key role in analyzing consumer behavior, market trends and sales data to create more effective marketing campaigns.

According to the U.S. Bureau of Labor Statistics, employment in the marketing research industry is expected to increase by 18% from 2019 to 2029. In addition, a survey by Glassdoor shows that Marketing Analytics Managers have an average salary of $97,256 per year, making it a lucrative career choice.

This trend is also reflected in the demand for Marketing Analytics Managers on job search platforms like LinkedIn and Indeed, which show a steady increase in job postings in the field.

In conclusion, the future looks bright for Marketing Analytics Managers, with a growing demand for their skills and expertise in data analysis and marketing strategies.

Frequently Asked Questions (FAQ)

Q: What exactly does a Marketing Analytics Manager do?

A: A Marketing Analytics Manager is responsible for analyzing data about a company's marketing campaigns and making recommendations to improve them.

Q: What kind of skills do I need to be a Marketing Analytics Manager?

A: You should have strong analytical skills, experience with data and statistical analysis, and the ability to communicate your findings to other team members.

Q: What kind of metrics does a Marketing Analytics Manager track and analyze?

A: They track key performance indicators (KPIs) like conversion rates, return on investment (ROI), cost per acquisition (CPA), and customer lifetime value (CLV).

Q: How does a Marketing Analytics Manager use the data they collect?

A: They use the data to make strategic decisions about where to allocate marketing budget, which campaigns to continue running, and how to optimize campaigns for better performance.

Q: What kind of companies hire Marketing Analytics Managers?

A: Any company that relies heavily on marketing, from e-commerce retailers to consumer electronics manufacturers, may need to hire a Marketing Analytics Manager to help optimize their marketing strategy.

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