Marketing Coordinator Assistant

Industry:
Marketing
Last Updated:
July 20, 2023

Job Description Overview

A Marketing Coordinator Assistant job description typically involves working with a team of marketing professionals to assist in the planning and execution of marketing campaigns. This position involves a lot of research and analysis, helping to gather data on customer demographics and preferences, and develop targeted marketing materials. Other responsibilities may include coordinating events and promotions, managing social media accounts, and assisting with the development of creative and promotional materials. The ideal candidate for this job should have strong organizational and interpersonal skills, and be able to work well in a team environment. Additionally, successful candidates should have strong writing and communication skills, and be familiar with basic marketing concepts and strategies. A Marketing Coordinator Assistant typically holds a Bachelor’s degree in Marketing, Business, or a related field, and has some previous experience working in a marketing department or related field.

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Job Duties and Responsibilities

  • Assist in developing and implementing marketing strategies
  • Coordinate and manage various marketing campaigns and events
  • Monitor and analyze market trends and provide reports for management
  • Conduct research to identify new promotional opportunities
  • Communicate with various internal departments and external vendors
  • Manage social media accounts and create content for various platforms
  • Help develop and distribute marketing materials
  • Maintain up-to-date and accurate databases
  • Respond to inquiries and assist with customer service tasks as needed

Experience and Education Requirements

To become a Marketing Coordinator Assistant, you generally need a high school diploma or GED. Some employers prefer an associate's or bachelor's degree in marketing or a related field, but it's not always required. What really matters is work experience, so it's essential to have internships or entry-level marketing jobs on your resume. It's crucial to have knowledge of marketing concepts, techniques, and tools used in the industry, like social media, SEO, email marketing, and analytics. Basic computer skills, like Microsoft Office and Adobe Creative Suite, are a must. Strong communication, organizational, and writing skills are also essential, as the role involves assisting in planning and executing marketing campaigns.

Salary Range

Are you curious about the salary range for a Marketing Coordinator Assistant? Well, in the United States, the average salary range for this entry-level position is around $33,000 to $44,000 per year, according to data from Payscale.com. However, the actual range may vary depending on factors such as location, experience, and industry. For instance, in New York City, the salary range may be higher due to the higher cost of living. Meanwhile, in Canada, the salary range for a Marketing Coordinator Assistant is around CAD 35,000 to CAD 42,000 per year, based on data from Indeed.com. It's important to note that these ranges are just averages and some individuals may earn more or less. 

Sources: 

  • https://www.payscale.com/
  • https://ca.indeed.com/

Career Outlook

If you're considering a career as a Marketing Coordinator Assistant, the job outlook looks promising. According to the Bureau of Labor Statistics, employment in the marketing industry is projected to grow by 8% from 2018 to 2028, which is faster than the average for all occupations. This is in part due to the increasing importance of digital marketing and social media platforms.

As a Marketing Coordinator Assistant, you will assist with the development and implementation of marketing campaigns, organize events, and maintain marketing databases. This role is critical to the success of marketing programs and initiatives.

Unlike some positions that may be replaced by automation, Marketing Coordinator Assistant positions require a high level of creativity, collaboration, and communication skills that are best suited for humans.

Overall, the future looks promising for those interested in starting or growing a career in marketing as long as they have the necessary skills and knowledge to adapt to new technologies and trends.

Source: https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-6

Frequently Asked Questions (FAQ)

Q: What does a Marketing Coordinator Assistant do?

A: A Marketing Coordinator Assistant assists a marketing coordinator in managing marketing campaigns, creating content, conducting market research, and managing social media accounts.

Q: What are the qualifications needed to become a Marketing Coordinator Assistant?

A: A high school diploma or equivalent is required, as well as a bachelor's degree in marketing or related fields. Experience in marketing or related areas is also preferred.

Q: What are some of the data analysis tasks that a Marketing Coordinator Assistant might perform?

A: A Marketing Coordinator Assistant may conduct market and industry research, analyze marketing campaigns and advertising, and generate reports based on analytics data.

Q: How much does a Marketing Coordinator Assistant earn per hour?

A: The hourly wage for Marketing Coordinator Assistants typically ranges between $15 and $25, depending on factors like experience, location, and employer.

Q: What are some of the skills that a Marketing Coordinator Assistant should possess?

A: Some skills that a Marketing Coordinator Assistant should possess include excellent communication skills, strong organization skills, attention to detail, and proficiency in social media platforms and other marketing applications.


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