E-commerce Analyst

Last Updated:
July 20, 2023

Job Description Overview

Looking for an exciting career in the marketing industry? Consider becoming an E-commerce Analyst! In this job, you'll use your skills to analyze trends and data related to online sales, customer behavior, and website traffic. Your goal will be to identify areas for improvement and develop strategies to increase sales and customer satisfaction. As an E-commerce Analyst, you'll work closely with marketing and sales teams to help them understand the data and use it to make informed decisions. You'll also collaborate with web developers to ensure the website is optimized for sales and user experience. To succeed in this job, you'll need strong analytical skills, attention to detail, and a deep understanding of e-commerce trends and technologies. With so many businesses moving towards e-commerce, the E-commerce Analyst job description is in high demand - take advantage of this exciting opportunity today!

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Job Duties and Responsibilities

  • Collect and analyze data to understand sales trends, customer behavior, and website performance.
  • Use statistical methods and tools to identify patterns and insights from data.
  • Develop and maintain reporting dashboards to provide insights to the marketing team.
  • Monitor and measure effectiveness of marketing campaigns and adjust strategies as necessary.
  • Collaborate with cross-functional teams to improve the customer experience and increase conversions.
  • Utilize A/B testing and other experiments to test hypotheses and improve website performance.
  • Stay up-to-date on industry trends and best practices to identify opportunities for improvement.
  • Provide recommendations for website improvements to optimize user experience and increase sales.
  • Communicate findings and insights to stakeholders in a clear and concise manner.

Experience and Education Requirements

To become an E-commerce Analyst in the Marketing industry, you usually need a Bachelor's Degree in Business, Marketing, or another related field. Hands-on experience in managing e-commerce platforms and working with analytical tools is also important. Companies often require at least two years of experience in data analysis, online marketing, and digital advertising. As an E-commerce Analyst, you will need to have knowledge of web analytics, consumer behavior, and digital marketing trends. You should be able to interpret data and provide actionable insights to improve marketing strategies, drive revenue, and increase customer engagement. Strong communication, problem-solving and team collaboration skills are also essential to succeed.

Salary Range

Wondering about the salary range for an e-commerce analyst in the marketing industry? In the US, the median salary for an e-commerce analyst is $68,346 per year, with a range of $50,000 - $92,000. However, those with more experience or working in larger cities can expect higher salaries. For example, e-commerce analysts in New York City have a median salary of $77,233.

In Canada, the median salary for an e-commerce analyst is CAD $58,014 per year. In Australia, the average salary is AUD $80,000 per year. However, salaries can vary depending on location, industry, and level of experience.

Overall, the e-commerce industry continues to grow, and the demand for skilled e-commerce analysts is on the rise. As a result, salary ranges may continue to increase as companies compete for top talent.


  • Payscale.com
  • Glassdoor.com
  • Salaryexpert.com

Career Outlook

If you're interested in becoming an E-commerce Analyst in the marketing industry, the outlook is promising over the next five years. According to the U.S. Bureau of Labor Statistics, this field is rapidly growing and is expected to continue to do so. As more companies shift their business models to online sales, the need for professionals who can analyze and optimize online sales strategies is increasing.

This means that job opportunities for E-commerce Analysts are also expanding, with a projected 27% growth rate between 2019 and 2029, well above the average for all occupations. Companies are looking for skilled analysts who can leverage data to make informed decisions and maximize revenue.

Overall, the career outlook for an E-commerce Analyst in the marketing industry is bright, and it's a great time to enter this field. With the right skills, experience, and a solid understanding of market trends, you'll be well-positioned for success.

Frequently Asked Questions (FAQ)

Q: What does an E-commerce Analyst do?

A: An E-commerce Analyst studies data to improve online sales and marketing efforts. They evaluate website traffic, user behavior, and trends to optimize e-commerce strategies.

Q: What skills are required for an E-commerce Analyst?

A: An E-commerce Analyst should have strong analytical and problem-solving skills. They should be proficient in data analysis tools like Google Analytics and Excel. Good communication and teamwork skills are also necessary.

Q: How is an E-commerce Analyst different from a Digital Marketing Specialist?

A: While both roles work towards enhancing online sales, an E-commerce Analyst is more focused on analyzing data to make informed business decisions. A Digital Marketing Specialist is responsible for executing marketing strategies across channels.

Q: What kind of education does an E-commerce Analyst need?

A: A bachelor's degree in a relevant field such as marketing or business administration is preferred. Certification in analytics tools like Google Analytics can also be beneficial.

Q: What is the career growth potential for an E-commerce Analyst?

A: E-commerce Analysts can progress to higher roles like E-Commerce Manager or Marketing Manager, depending on their performance and experience. With the growing importance of online sales, this role has promising career growth potential.

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