Influencer Marketing Manager

Last Updated:
July 20, 2023

Job Description Overview

The role of an Influencer Marketing Manager is to oversee the execution and implementation of influencer marketing campaigns. This job involves collaborating with various influencers to create content that resonates with a brand's target audience. The primary goal of an Influencer Marketing Manager is to increase brand awareness, drive sales, and create meaningful relationships between a brand and its customers. 

An Influencer Marketing Manager job description requires experience in marketing, social media, and influencer relations. They are responsible for developing innovative marketing strategies that align with a brand's goals and budget. They also need to keep up-to-date with the latest marketing trends to ensure their campaigns are successful. 

The ideal candidate for an Influencer Marketing Manager position should be highly organized, possess excellent communication skills, and have a passion for marketing. A degree in business, marketing, or a related field is preferred. If you're looking for a challenging career in the marketing industry, this could be the perfect job for you.

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Job Duties and Responsibilities

  • Develop and implement influencer marketing strategies to build brand awareness and drive sales.
  • Identify and establish relationships with influencers in targeted industry niches.
  • Create and manage contracts, budgets, and relationships with influencers and agencies.
  • Collaborate with creative teams to develop compelling influencer marketing campaigns and content.
  • Track and analyze data to measure campaign success and report ROI to stakeholders.
  • Manage influencer event planning and execution.
  • Stay up-to-date on industry trends and influencer marketing best practices.
  • Collaborate with other marketing teams to ensure consistency and alignment across all campaigns.
  • Work cross-functionally with sales and product teams to ensure campaign alignment and success.

Experience and Education Requirements

To be an Influencer Marketing Manager, you need to have a mix of education and experience. Many companies require a Bachelor's degree in Marketing, Communications, or Business. It's important to learn about consumer behavior, social media trends, and how to measure the success of marketing campaigns.

Experience-wise, it's helpful to have worked in marketing, advertising or public relations. Building a network of influencers is also key, so having previous experience working with social media influencers can give you an edge.

In addition, creativity, excellent communication skills, and attention to detail are important traits for an Influencer Marketing Manager. Keeping up with the latest marketing trends and continuously adapting to changes in the industry is also crucial for success.

Salary Range

Are you wondering about the salary range for an Influencer Marketing Manager in the marketing industry? In the United States, the range can vary depending on factors such as experience, location and industry. According to Glassdoor, the national average salary for an Influencer Marketing Manager is $73,114, with a range from $40,000 to $126,000 per year. In New York City, the salary range can increase to between $60,000 and $150,000 per year. In the United Kingdom, an Influencer Marketing Manager can expect to make an average of £36,247 per year, according to Payscale. It's important to note that salaries can also vary based on the specific company, job duties and performance.


  • Glassdoor:,28.htm 
  • Payscale:

Career Outlook

The career outlook for an Influencer Marketing Manager looks bright over the next five years. According to a report by MarketsandMarkets, the influencer marketing industry is expected to grow at a compound annual growth rate of 24.7% from 2020 to 2025. This means there will be an increasing demand for influencer marketing managers who can help companies reach their target audience through social media influencers.

With the surge in social media usage, companies have realized the potential of influencer marketing in building brand awareness and driving sales. Influencer Marketing Hub reports that 85% of marketers planned to use influencer marketing in 2021, up from 69% in 2019. This indicates that there is a significant need for professionals who are skilled in influencer marketing strategies.

In conclusion, the career outlook for an Influencer Marketing Manager is positive, and the demand for their skills will continue to increase over the next five years.

Frequently Asked Questions (FAQ)

Q: What is an Influencer Marketing Manager? 

A: An Influencer Marketing Manager is a professional who develops and manages relationships with influencers to promote a product or brand on social media.

Q: What are the responsibilities of an Influencer Marketing Manager? 

A: An Influencer Marketing Manager is in charge of creating and executing influencer marketing campaigns, identifying appropriate influencers, negotiating deals, and measuring ROI.

Q: What skills does an Influencer Marketing Manager need to possess? 

A: An Influencer Marketing Manager needs to have strong interpersonal skills, strategic thinking abilities, good communication, negotiation, and project management skills.

Q: What are the qualifications required for this role? 

A: Typically, a bachelor's degree in marketing, communication, or business with relevant work experience is required for an Influencer Marketing Manager.

Q: Why is the role of an Influencer Marketing Manager important? 

A: In today's digital world, influencer marketing has become a critical component of any effective marketing strategy. An Influencer Marketing Manager helps businesses tap into social media influencers to reach new audiences, increase engagement, and boost sales.

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