Meeting and Event Sales Manager

Job Description Template Last Updated:
March 10, 2023

Job Description Overview

A Meeting and Event Sales Manager job description involves promoting and booking events for hotels, convention centers, and other hospitality venues. The role typically involves coordinating with clients to understand their event needs and preferences, creating customized packages, and giving tours of the event spaces to prospective customers. The Sales Manager will also maintain relationships with event planners and identify future business opportunities. Additionally, this role requires a strong sales acumen, including the ability to understand and negotiate contracts, develop new strategies and marketing ideas to attract new clients, and maintain a pipeline of prospective business opportunities. A successful Meeting and Event Sales Manager will have excellent communication and interpersonal skills, attention to detail, and a positive attitude toward teamwork. Most of all, they have a passion for hospitality and making every event a success.

Job Duties and Responsibilities

  • Develop and maintain relationships with clients.
  • Plan and coordinate events according to client needs and budget.
  • Manage event spaces and negotiate contracts with vendors.
  • Conduct site inspections of venues and provide recommendations to clients.
  • Create and present proposals and contracts to clients.
  • Ensure efficient communication between clients and event staff.
  • Track and analyze event performance data.
  • Stay up-to-date with industry trends and competitor activity.
  • Collaborate with other departments in the hotel or resort to ensure a seamless execution of events.
  • Provide exceptional customer service to ensure client satisfaction.

Experience and Education Requirements

To become a Meeting and Event Sales Manager in the Hospitality industry, you will typically need a combination of education and experience. First, you'll likely need a bachelor's degree in hospitality, business management, or a related field. Some employers may also prefer a Master's degree in a related field. Additionally, you'll need experience working in the hospitality industry, preferably in sales or event planning. This can include working as a sales coordinator or catering manager. Strong communication skills and the ability to work under pressure are also crucial. Most importantly, you should have a passion for creating memorable events that meet the needs of clients and attendees.

Salary Range

A Meeting and Event Sales Manager in the Hospitality industry can expect an average salary range of $45,000 to $85,000 per year in the United States, according to This can vary depending on factors such as industry experience, location, and type of organization. For example, in New York City, the average salary for this position is $70,000 per year, while in Chicago it is around $55,000 per year.

In Canada, the average salary for a Meeting and Event Sales Manager is around CAD $53,000 per year, according to In the United Kingdom, the average salary is around £28,000 per year, according to



Career Outlook

The career outlook for a Meeting and Event Sales Manager in the Hospitality industry is promising over the next 5 years. According to the Bureau of Labor Statistics, the employment of meeting, convention, and event planners is projected to grow 8 percent from 2019 to 2029, faster than the average for all occupations. This is due to the increasing demand for virtual and in-person events as companies seek to promote their brand and engage with customers.

The COVID-19 pandemic has forced a shift towards virtual events, but in-person events will continue to be important in the future. Meeting and Event Sales Managers will need to adapt to new technologies and safety protocols while providing excellent customer service. This career requires excellent communication and organizational skills, which will always be in demand in the hospitality industry.


U.S. Bureau of Labor Statistics - Meeting, Convention, and Event Planners

HospitalityNet - The Future of Events and Meetings in the Hospitality Industry

Frequently Asked Questions (FAQ)

Q: What is a Meeting and Event Sales Manager?

A: A Meeting and Event Sales Manager is responsible for selling and coordinating events such as conferences, corporate meetings, trade shows, weddings, and other special events at a hospitality venue.

Q: What does a Meeting and Event Sales Manager do?

A: A Meeting and Event Sales Manager meets with potential clients, creates proposals, negotiates contracts, works with various departments within the venue to ensure the event runs smoothly, and assists with post-event follow-up.

Q: What skills are required for a Meeting and Event Sales Manager?

A: A Meeting and Event Sales Manager requires excellent communication and organizational skills, the ability to work under pressure, be detail-oriented, and customer service-focused.

Q: Is a degree necessary for a Meeting and Event Sales Manager?

A: Some hospitality venues may require a bachelor's degree in hospitality or related fields, but experience and skills are often valued more than education. Relevant experience in sales, event planning, and customer service is necessary.

Q: What is the salary range for a Meeting and Event Sales Manager?

A: The salary for a Meeting and Event Sales Manager varies depending on location, hospitality venue, experience, and size of the event space. The salary can range from $40,000 to $100,000 or more annually.

Cover Letter Example

As a highly motivated and skilled [experience] meeting and event sales manager, I am excited to apply for the position at [organization] in the hospitality industry. With [qualifications], I believe I have the expertise and experience necessary to excel in this role.

In my current role at [previous company], I have successfully managed a portfolio of client accounts and overseen the planning and execution of numerous events, ranging from small business meetings to large-scale conferences. My strong communication and negotiating skills have allowed me to build valuable relationships with clients and vendors alike, resulting in increased revenue and customer satisfaction. I am confident that my experience, combined with my passion for hospitality, would make me an excellent addition to the [organization] team.

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