NFL Content Manager

Last Updated:
March 13, 2023

Job Description Overview

An NFL Content Manager job description involves managing the creation, development, and distribution of content related to the National Football League (NFL). A Content Manager's main goal is to ensure relevant, high-quality, and visually engaging content is produced and delivered to various audiences. As part of their duties, NFL Content Managers collaborate with several departments, including marketing, social media, sales, and PR, to ensure that their content aligns with the overall commercial goals of the organization.

An NFL Content Manager must be knowledgeable about the latest industry trends, have a keen eye for detail, and be able to use analytical tools to evaluate the effectiveness of their content. They need to use their creativity to develop and curate content that resonates with fans and promotes engagement with the NFL brand. NFL Content Managers are required to have a Bachelor's degree in Marketing, Communications, or a related field, as well as excellent communication and organizational skills.

In summary, an NFL Content Manager job involves managing content creation, development, and distribution for the NFL brand. Successful candidates must have an eye for detail, creativity, and excellent communication skills.

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Job Duties and Responsibilities

  • Manage all NFL content on various platforms such as the league website, social media, and TV broadcasts.
  • Plan and schedule content releases in accordance with the NFL season schedule and upcoming events.
  • Ensure all content is accurate, timely, and represents the NFL brand and image.
  • Collaborate with other departments such as production, marketing, and communications to create cohesive campaigns and messaging.
  • Analyze engagement and feedback metrics to inform future content development and strategy.
  • Maintain relationships with NFL players, coaches, and other stakeholders to access exclusive content and insights.
  • Coordinate with external media partners to ensure consistent representation of the NFL brand.
  • Stay up-to-date with current trends and emerging platforms to continually improve and expand NFL content offerings.

Experience and Education Requirements

To become an NFL Content Manager, you probably need a good education and experience in sports journalism, communication, or marketing. A bachelor's degree in a related field is usually required, along with several years of experience in producing and managing multimedia content. You'll need strong writing and editing skills, great attention to detail, and the ability to work under tight deadlines. Experience with digital media production, social media, and web technologies is also a plus. As an NFL Content Manager, you'll be responsible for creating, curating, and delivering engaging content across various channels, including websites, apps, social media, and video platforms. You'll work closely with teams, players, coaches, and sponsors to ensure that the brand's values and message are effectively communicated to fans and stakeholders.

Salary Range

As an NFL Content Manager, you can expect a salary range of $45,000 to $95,000 per year in the United States, depending on your level of experience and the location of the job. According to Glassdoor, the average salary for a Content Manager in the sports industry is $67,000 per year. However, specific salaries for NFL Content Managers may vary based on the size of the team, market value, and years in the role. 

In other countries, the salary range for a similar position may differ. For example, in Canada, the average salary for a Content Manager is CAD $62,000 per year, according to Indeed. In the UK, a Content Manager can expect to earn between £32,000 and £50,000 per year, according to


  • Glassdoor:,14.htm
  • Indeed Canada:,-Canada
  • Payscale UK:

Career Outlook

If you're interested in becoming an NFL Content Manager, you're in luck! According to the Bureau of Labor Statistics, the overall employment in media and communication occupations is projected to grow 4% from 2019 to 2029. 

The sports industry, in particular, is showing a strong demand for content management professionals. Sports franchises are more invested than ever in creating and sharing content across various platforms, and this requires skilled professionals to manage and distribute that content. This means that the outlook for a career as an NFL Content Manager could be quite positive.

As the digital age continues to evolve, so too will the role of an NFL Content Manager, encompassing areas such as social media management, video production, and content optimization. All in all, it's a career that shows signs of strong growth in the coming years.

Frequently Asked Questions (FAQ)

Q: What does an NFL Content Manager do?

A: An NFL Content Manager is responsible for creating and managing multimedia content such as articles, videos, podcasts, and social media posts related to the NFL.

Q: What skills are required to become an NFL Content Manager?

A: An NFL Content Manager should have excellent communication, writing, and editing skills. In addition, they should possess knowledge of the NFL, experience with content management systems, and expertise in social media platforms.

Q: What is the education and experience required to become an NFL Content Manager?

A: A bachelor's degree in communications, journalism, or a related field is typically required. Experience in content creation, editing, and social media management is extremely valuable.

Q: What are the typical responsibilities of an NFL Content Manager?

A: NFL Content Managers are responsible for creating, editing, and publishing content across multiple channels including social media, websites, and other digital platforms. They also engage with fans and monitor fan feedback and analytics data to improve and optimize content strategies.

Q: What is the job outlook for an NFL Content Manager?

A: The sports industry is highly competitive, but the job outlook for NFL Content Managers is favorable. The demand for digital content creation in sports is growing, and the NFL is constantly expanding its digital media operations to reach and engage more fans.

Cover Letter Example

I am excited to apply for the NFL Content Manager position at the [organization]. As a [number] year veteran in the sports industry, including [experience] in sports media and content management, I believe my skillset would be a valuable asset to the team. My proven ability to create and manage engaging sports content, as well as experience with project management and team leadership, make me a strong candidate for this position.

As a lifelong NFL fan, I am passionate about creating content that resonates with fans and keeps them engaged. Along with a deep understanding of football and the intricacies of the NFL, I possess strong communication and organizational skills that will enable me to work seamlessly with other departments and stakeholders. Additionally, my experience in managing a team and overseeing content production pipelines has equipped me with the knowledge and expertise to ensure high-quality content is delivered on time and within budget. I am confident that my [qualifications] combined with my passion for sports make me a strong fit for the NFL Content Manager position at [organization].

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