NFL Director of Communications

Job Description Template Last Updated:
March 13, 2023

Job Description Overview

The NFL Director of Communications job description involves managing communication strategy for one of the most popular and lucrative sports leagues in the world. They are responsible for creating effective and positive communication tactics to promote the NFL's brand and image, both domestically and internationally. As part of this job, they work closely with the NFL's public relations team to develop communication plans that address key issues and crises in the league.

The Director of Communications also oversees the creation of content for the NFL's social media platforms, including blogs, videos, and other multimedia content. They work collaboratively with other members of the NFL team to ensure that all content adheres to the league's brand standards and messaging.

Finally, the Director of Communications serves as the primary interface between the NFL and the media. They are responsible for ensuring that all media coverage of the NFL is accurate and fair, and they oversee the distribution of official statements and announcements to the press.

In summary, a successful NFL Director of Communications will have exceptional communication skills, a deep understanding of the sports industry, and the ability to create and implement impactful communication strategies.

Job Duties and Responsibilities

  • The NFL Director of Communications is responsible for managing the public image of the National Football League.
  • This includes overseeing all communications and media relations for the league, teams, and players.
  • They work closely with the Commissioner and executives to develop and execute effective communication strategies.
  • The Director must also maintain strong relationships with media outlets and journalists to ensure accurate and positive coverage of the league.
  • They are responsible for drafting press releases, statements, and other written materials that reflect the league's stance on important issues and events.
  • Additionally, they must coordinate and execute media events, such as press conferences and interviews with players, coaches, and executives.
  • They monitor and analyze media coverage of the league to identify potential issues and trends that require attention.
  • The Director of Communications must be able to communicate effectively with a variety of stakeholders, including team owners, players, and fans.
  • They must also be skilled in crisis management, able to respond quickly and appropriately to situations that threaten the league's reputation.
  • Ultimately, the NFL Director of Communications plays a critical role in shaping and protecting the image of one of the most popular sports organizations in the world.

Experience and Education Requirements

To be a "NFL Director of Communications" in the sports industry, you'll need a mix of education and experience. Most jobs ask for a bachelor's degree in journalism, communications, public relations, or a related field. It's also useful to have experience working in a sports setting or with the media. You'll need to be able to write and speak well, and feel comfortable handling stressful situations. Teamwork, leadership, and interpersonal skills are important too. You might start with an entry-level communications position and work your way up through the ranks. It can be a challenging job, but rewarding if you love sports and have a passion for communications.

Salary Range

According to Glassdoor, the average salary range for an "NFL Director of Communications" in the United States is between $96,000 and $163,000 per year. However, the salary can vary depending on factors such as experience, location, and the team’s budget. 

For example, in Canada, a similar position for the Canadian Football League's Director of Communications can earn an average salary of $70,000 per year, as reported by

It's important to note that aside from the base salary, NFL Directors of Communications may also receive bonuses, benefits, and other incentives. Additionally, some NFL teams are known to pay more than others, so it's worth researching specific teams' salary ranges before applying.


  • Glassdoor Salary Range for NFL Director of Communications:,48.htm
  • Information on CFL Director of Communications Salary:

Career Outlook

A NFL Director of Communications is a highly sought-after career in the sports industry. According to the Bureau of Labor Statistics, job opportunities in this field are expected to grow by 6% from 2019 to 2029, which is about average compared to other occupations. This means there will be around 10,400 new jobs in sports communication fields. As more NFL teams expand their digital presence, enhance fan engagement, and promote team culture, the demand for communications professionals will increase. Additionally, the trend of social media usage and new technology platforms will pave the way for new opportunities in the field. In conclusion, the outlook for a NFL Director of Communications is promising and provides for a competitive, dynamic, and exciting career path within the sports industry.

Frequently Asked Questions (FAQ)

Q: What is an NFL Director of Communications?

A: The NFL Director of Communications is responsible for handling media inquiries, press releases, and the league’s overall public image. They serve as a liaison between the NFL and the media, and help to shape how the league is perceived by fans and the public.

Q: What kind of education and experience is required for this job?

A: To become an NFL Director of Communications, you will need a bachelor's degree in communications, public relations or a related field. You will also need several years’ experience in public relations and communications management.

Q: What are the typical day-to-day activities of an NFL Director of Communications?

A: On any given day, an NFL Director of Communications may be involved in coordinating interviews with players and coaches, developing communications strategies for the NFL, and responding to media inquiries. They may also be responsible for creating press releases and managing social media accounts.

Q: What qualities are important for success as an NFL Director of Communications?

A: Key qualities for success in this job include excellent communication and writing skills, the ability to work well under pressure, strong leadership and team management abilities, and a deep understanding of media and public relations.

Q: What is the salary range for an NFL Director of Communications?

A: The salary for an NFL Director of Communications can vary depending on experience and location. The average salary falls around $100,000 to $150,000 per year, but can be significantly more for experienced professionals or those working in larger markets.

Cover Letter Example

As an experienced [Communications Professional] with a passion for the [Sports] industry, I am excited to apply for the position of NFL Director of Communications. With [Number] years of experience spearheading communication strategies for [Organization], I have developed a keen understanding of maintaining relationships with stakeholders, generating positive media coverage, and executing successful public relations campaigns.

I believe that my [Qualifications], including my exceptional written and verbal communication skills, stakeholder management expertise, and proven track record in crisis management, make me the perfect candidate for this role. My experience working with [Athletes, Coaches, Media Personnel, and Fans] has given me a deep understanding of the needs of stakeholders within the [Sports] industry. As a result, I can effectively craft messages that resonate with each audience, ensuring maximum engagement and buy-in. I am excited about the opportunity to bring my expertise, energy, and drive to the NFL and play a pivotal role in the organization’s communications strategy.

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