NFL Merchandise Coordinator

Last Updated:
September 19, 2023

Job Description Overview

If you're interested in a career in the sports industry, you may want to consider becoming an NFL Merchandise Coordinator. As a coordinator, you will be responsible for managing the products and merchandise sold by the National Football League. This includes working with vendors and manufacturers to ensure products are produced and delivered on time, as well as managing inventory and pricing.

You will also collaborate with marketing and sales teams to develop strategies to increase sales and expand the NFL's brand. To be successful in this role, you will need excellent communication and organizational skills, as well as a strong knowledge of the NFL and its merchandise.

A typical day may involve researching trends, organizing merchandise displays, and analyzing sales data to determine which products are most popular. This job requires a love of sports and a passion for creating memorable experiences for fans. If you're interested in an exciting career in the sports industry, then a NFL Merchandise Coordinator job description may be the perfect fit for you!

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Job Duties and Responsibilities

  • Order NFL merchandise for sales events and team stores
  • Manage inventory levels and keep track of product availability
  • Work with vendors to ensure timely delivery of merchandise
  • Create and maintain spreadsheets and databases to track inventory and sales
  • Collaborate with marketing and sales teams to develop promotions and campaigns
  • Help set pricing for merchandise based on market trends and industry standards
  • Coordinate with production teams to ensure quality control and accurate shipments
  • Attend trade shows and conferences to source new merchandise and stay current on industry trends
  • Process purchase orders, invoices, and other administrative tasks as required.

Experience and Education Requirements

If you want to be an NFL Merchandise Coordinator, it's important to have a mix of education and experience. You should have a bachelor's degree in business, marketing or something similar. The most important experience is in merchandising and sales, so working in retail is a great place to start. You need to have strong communication skills and be able to work well with others. It's also important to be organized and detail-oriented because there are a lot of products to keep track of. You should be familiar with the NFL and football in general. Having experience with merchandising software would be a plus, but it's not a requirement.

Salary Range

As an NFL merchandise coordinator, you can expect to earn between $38,000 to $58,000 in the United States. According to Glassdoor, the average base pay for this position is around $47,000 per year. The salary may vary depending on the location, experience, and company you work for. In other countries like Canada, the average salary for a merchandise coordinator is around CAD $49,000 per year as per Payscale. However, the salary may differ based on the currency of the country and the cost of living. Keep in mind that the salary range may be negotiable and there may be opportunities for bonuses and commission based on performance. 


  • Glassdoor:,27.htm
  • Payscale:

Career Outlook

The career outlook for an NFL Merchandise Coordinator in the sports industry looks promising over the next five years. Experts predict the sports merchandising industry to grow at an average rate of 5% annually from 2020 to 2025. This growth rate is attributed to factors such as the increasing popularity of sports and the rise of online shopping. As a Merchandise Coordinator, you will be responsible for managing the sale of NFL merchandise to fans across the country, and with the increasing popularity, the demand for these products will only grow. So, if you have a passion for sports and enjoy working in the merchandising industry, this might be the perfect career for you.

Frequently Asked Questions (FAQ)

Q: What does a NFL Merchandise Coordinator do?

A: A NFL Merchandise Coordinator is responsible for managing the distribution of licensed NFL products to retailers and overseeing the logistics of product inventory.

Q: What qualifications are necessary to become an NFL Merchandise Coordinator?

A: Typically, a Bachelor's degree in business or sports management, as well as experience in retail sales or logistics, are required for a position as an NFL Merchandise Coordinator.

Q: What are the day-to-day responsibilities of an NFL Merchandise Coordinator?

A: An NFL Merchandise Coordinator works closely with retailers to manage sales and inventory, liaises with vendors to ensure product delivery, and is responsible for pricing strategies, forecasting, and product merchandising.

Q: How important is communication in this role?

A: Strong communication skills are essential as an NFL Merchandise Coordinator as the role requires effective communication with vendors, retailers, and other internal stakeholders to ensure that transactions are completed efficiently.

Q: What kind of growth opportunities can an NFL Merchandise Coordinator expect?

A: Advanced roles within the NFL Merchandise division or other sports organizations, and opportunities to specialize in areas such as licensing or e-commerce are potential career paths for an NFL Merchandise Coordinator who wishes to advance in their career.

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