NFL Public Relations Manager

Industry:
Sports
Last Updated:
September 19, 2023

Job Description Overview

As an NFL Public Relations Manager, your role is to manage communication between the National Football League (NFL) and the public. You will ensure that the league presents a positive image to the public and the media. Your duties may include writing press releases, crafting social media posts, and planning events. You will also be responsible for responding to media inquiries, managing player and team interviews, and coordinating media access to games, practices, and events. 

In this job, your primary goal is to enhance the NFL's reputation by creating and maintaining effective communication strategies. Successful candidates for this role must possess excellent communication skills, the ability to multitask under pressure, and a solid understanding of the sports industry. A degree in communications, marketing, or a related field is often preferred. If you are passionate about sports and love working with people, the NFL Public Relations Manager job description might be the perfect fit for you.

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Job Duties and Responsibilities

  • Manage media relations for the NFL team, responding to press inquiries and facilitating interviews
  • Draft press releases and media advisories to announce news and events related to the team 
  • Coordinate and execute public relations events such as press conferences, media days, and photo opportunities 
  • Develop and maintain relationships with media outlets and journalists who cover the team 
  • Monitor media coverage of the team and industry, and report on trends and sentiment to the organization 
  • Work with players, coaches, and team personnel to prepare for media interactions, including training on messaging and interview techniques 
  • Manage social media accounts and content for the team, engaging with fans and promoting the team brand 
  • Represent the team at league meetings and events, advocating for the team's interests and communicating with league officials 
  • Manage crisis communications when negative situations arise, working to mitigate damage to the team's reputation 
  • Serve as a liaison between the team and community organizations, promoting charitable efforts and events.

Experience and Education Requirements

To become an NFL Public Relations Manager, you need a mix of education and experience. Many employers require a bachelor's degree in communications, public relations, or a related field. A master's degree can also increase your chances of getting the job, but it's not always necessary. You should also have experience in journalism or public relations, as well as a deep knowledge of the NFL and its rules. It's essential to have excellent communication and interpersonal skills, as you'll be handling relationships with the media, players, coaches, and fans. Experience with social media management and crisis communication is also valuable. With the right education and experience, you can work for one of the most exciting teams in sports.

Salary Range

According to recent data, the expected salary range for an NFL Public Relations Manager in the United States is between $87,000 and $153,000 per year. Factors that influence salary include years of experience, location, and the NFL team itself. For instance, NFL Public Relations Managers for teams like the Dallas Cowboys or the New England Patriots may earn significantly higher salaries than those employed by smaller-market teams. 

Salary data for other countries is sparse in comparison, but in Canada, Public Relations Managers working in the sports industry can earn an average salary of $71,000 per year, while in the United Kingdom, the average salary is approximately £35,000 (or $43,000 USD).

Sources: 

  • Glassdoor, https://www.glassdoor.com/Salary/NFL-Public-Relations-Manager-Salaries-E3411DKO4,29.htm
  • PayScale, https://www.payscale.com/research/US/Job=PublicRelations(PR)_Manager/Salary
  • Indeed, https://www.indeed.com/salaries/public-relations-manager-salaries

Career Outlook

The career outlook for an NFL Public Relations Manager in the sports industry over the next 5 years is looking good! According to the U.S Bureau of Labor Statistics, jobs in public relations are projected to grow by 7% from 2019 to 2029, which is faster than the average for all occupations. 

Moreover, with the NFL being one of the most popular sports leagues in the world, the demand for talented PR managers is only going to increase. A good PR manager can help shape a team's image, manage crises, and build positive relationships with the media and fans. 

With a growing emphasis on social media and digital marketing, PR managers with a strong understanding of these platforms will be in even higher demand. This means that if you're interested in a career as an NFL Public Relations Manager, there's no doubt that the future is bright.

Frequently Asked Questions (FAQ)

Q: What does a NFL Public Relations Manager do? 

A: They manage the public image of an NFL team by communicating with the media, making strategic decisions about press releases, and acting as a liaison between the media and the team.

Q: What are the qualifications to become an NFL Public Relations Manager? 

A: Most employers require a bachelor's degree in communication, journalism, or public relations. It's also important to have strong verbal and written communication skills, a deep understanding of the NFL league and the team, and experience in managing media relations.

Q: How does an NFL Public Relations Manager handle a crisis? 

A: They act as the main spokesperson for the team and work to control the narrative by providing accurate and timely information to the media. This may involve developing a crisis communications plan or issuing a statement to address the situation.

Q: What is an NFL Public Relations Manager's relationship with the media like? 

A: They work closely with members of the media to ensure that accurate information is communicated to the public. This involves building relationships with key journalists, responding to media inquiries, and organizing press conferences and media events.

Q: How does an NFL Public Relations Manager measure their success? 

A: They evaluate the success of their public relations strategies by looking at various metrics, such as media coverage, social media engagement, and public sentiment towards the team. They may also conduct surveys or focus groups to gather feedback from fans and stakeholders.


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