Product Marketing Manager/Coordinator

Last Updated:
July 20, 2023

Job Description Overview

The role of a Product Marketing Manager/Coordinator in the marketing industry is critical to the success of a business. This person is responsible for developing and executing marketing campaigns to promote a company's products. They identify target audiences, understand consumer needs and preferences, and work closely with other departments to ensure product success.

The Product Marketing Manager/Coordinator job description includes creating product messaging, sales collateral, and training materials for sales teams. They also plan and execute product launches, conduct market research, and analyze the competition. This position requires excellent communication, analytical, and project management skills.

To succeed as a Product Marketing Manager/Coordinator, you'll need a bachelor's degree in marketing, business, or a related field. Relevant experience in product marketing, project management, or sales is a plus. Successful candidates must be self-starters with excellent leadership, problem-solving, and organizational abilities.

In summary, a Product Marketing Manager/Coordinator plays a vital role in marketing a company's products effectively. They understand consumer needs and preferences, collaborate with cross-functional teams, and create compelling marketing campaigns to promote products to their target audience.

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Job Duties and Responsibilities

  • Conduct market research and analysis
  • Develop product positioning and messaging
  • Create product launch plans and execute product launches
  • Collaborate with sales, product development and other teams
  • Create product collateral such as brochures, presentations, and demos
  • Develop and execute marketing campaigns
  • Maintain and update product information and materials
  • Monitor product performance and customer feedback
  • Identify and address customer needs and pain points
  • Analyze competitive landscapes and industry trends.

Experience and Education Requirements

To become a Product Marketing Manager/Coordinator, you need a mix of education and experience. Many employers require applicants to have a bachelor's degree in marketing, business administration, or a similar field. However, some companies may consider applicants with other degrees as long as they have relevant marketing experience.

Experience-wise, employers usually look for candidates who have at least 3-5 years of marketing experience, preferably in product marketing. It's essential to have a strong background in market research, competitive analysis, and product positioning. Additionally, experience in managing cross-functional teams, launching products, and developing marketing strategies is highly beneficial.

Overall, having a solid education and relevant work experience is vital to becoming a successful Product Marketing Manager/Coordinator in the marketing industry.

Salary Range

Product Marketing Manager/Coordinator salary range varies greatly based on location, experience and industry. In the United States, the average salary range for Product Marketing Manager/Coordinators is between $65,000 and $140,000 per year, with the median coming in around $95,000 per year. However, managers in large cities like New York or San Francisco can earn salaries up to $160,000. Good data also exists for the United Kingdom where the salary range falls between £30,000 and £70,000 per year. Sources: Glassdoor, Indeed,

Career Outlook

The career outlook for a Product Marketing Manager/Coordinator in the Marketing industry looks promising over the next five years. According to the Bureau of Labor Statistics, employment in marketing management is expected to grow by 10% from 2016 to 2026, faster than the average for all occupations. As companies become increasingly reliant on technology and marketing becomes more data-driven, there is a high demand for professionals who can bring their skills to the table. 

Moreover, as marketing campaigns become more complex, Product Marketing Managers/Coordinators will have a pivotal role in building strategy and executing campaigns. The ability to gather, analyze and report on data and improve efficacy based on insights will be critical to success. Therefore, it is a good time to be in the field of Product Marketing Management/Coordination, and it offers numerous opportunities for growth and advancement.

Frequently Asked Questions (FAQ)

Q: What is a Product Marketing Manager/Coordinator?

A: A Product Marketing Manager/Coordinator is responsible for promoting and advertising a company's products, analyzing market trends, and identifying customer needs and preferences to develop marketing strategies that align with the company's goals.

Q: What does a Product Marketing Manager/Coordinator do on a day-to-day basis?

A: They work on developing and implementing marketing plans and campaigns, conducting market research, creating product messaging, collaborating with sales and product teams, and analyzing data to strategize for the future.

Q: What skills are required to be a successful Product Marketing Manager/Coordinator?

A: Excellent communication and interpersonal skills, project management skills, creativity, ability to work under pressure, knowledge of market trends and consumer behavior, and ability to analyze and interpret data.

Q: What is the education or experience required for a Product Marketing Manager/Coordinator?

A: Bachelor's degree in Marketing, Business Administration, or a related field, along with experience in marketing and sales. Some companies may prefer candidates with a master's degree or specific certifications.

Q: What is expected of a Product Marketing Manager/Coordinator in terms of job growth and salary?

A: The job growth for Product Marketing Manager/Coordinator is around 8% which is about as fast as the average for all occupations in the US. The median salary for a Product Marketing Manager/Coordinator is $120,000 per year as of May 2021.

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