Strategic Communications Specialist

Public Sector
Job Description Template Last Updated:
March 13, 2023

Job Description Overview

A Strategic Communications Specialist job description includes creating, implementing, and evaluating communication strategies and tactics that advance an organization's objectives. This involves working in the Public Sector industry, which means communicating with stakeholders, government officials, and the public. A Strategic Communications Specialist designs and executes campaigns, conducts research, writes speeches, drafts press releases, and manages social media content. They must be effective writers and have excellent presentation skills. A Strategic Communications Specialist helps organizations navigate complex and sensitive issues to communicate accurate information in a clear, concise, and timely manner. They should be collaborative, adaptable, and able to work under pressure, as their role involves interactions with a variety of people, including senior leadership teams. As an essential member of the communications team, a Strategic Communications Specialist plays a crucial role in shaping an organization's reputation and contributing to its success.

Job Duties and Responsibilities

  • Develop and implement communication strategies to promote the public sector's policies, programs, and initiatives.
  • Provide advice and support to senior leaders in developing effective messaging for internal and external audiences.
  • Monitor and analyze media coverage of the public sector, and respond appropriately to negative coverage.
  • Manage relationships with key stakeholders, including media outlets, industry associations, and community groups.
  • Develop and maintain web content, social media, and other communication channels to disseminate information.
  • Research and write reports, speeches, and other communications materials for senior leaders.
  • Plan and coordinate events and public consultations to engage stakeholders and gather feedback.
  • Evaluate the effectiveness of communication activities and make recommendations for improvement.

Experience and Education Requirements

To get a job as a Strategic Communications Specialist in the Public Sector industry, you typically need to have a bachelor's degree in a related field like communications, journalism, or public relations. Some employers may require a master's degree, but it's not always necessary. You also need to have experience working in communication, marketing, or public relations. This could be gained through internships, volunteer work, or entry-level positions. It's important to have strong writing and verbal communication skills, as well as the ability to work well under pressure and manage multiple projects at once. Being familiar with social media and digital marketing is also helpful.

Salary Range

The salary range for a Strategic Communications Specialist in the Public Sector industry in the United States is around $60,000 to $100,000, depending on experience and location. According to Glassdoor, the average salary for this occupation in the US is $70,000 per year. In Canada, the average salary for a Strategic Communications Specialist is around CAD 67,000 per year, according to Payscale. In the United Kingdom, the average salary for a Strategic Communications Specialist is around £40,000 per year, according to Indeed. However, the salary range can vary depending on factors such as the size of the organization, years of experience, and additional certifications.


  • Glassdoor salary data for Strategic Communications Specialist 
  • Payscale salary data for Strategic Communications Specialist in Canada 
  • Indeed salary data for Strategic Communications Specialist in the UK

Career Outlook

If you're considering a career as a Strategic Communications Specialist in the Public Sector, the outlook is looking bright. According to the Bureau of Labor Statistics, the employment of public relations specialists is projected to grow 7% from 2019 to 2029, faster than the average for all occupations. 

As organizations, especially in the government sector, recognize the importance of effective communication, the demand for skilled Strategic Communications Specialists is expected to increase. With the rise of digital media and social networking, there is greater need for professionals who can manage an organization's online presence, engage with audiences, and respond to crises.

In summary, if you have a passion for communications and are interested in working in the Public Sector, a career as a Strategic Communications Specialist could be a great choice with a promising future.

Frequently Asked Questions (FAQ)

Q: What does a Strategic Communications Specialist do in the Public Sector industry?

A: They create and execute communication plans that help government agencies and public institutions achieve their goals, whether it is raising public awareness or shaping public opinion.

Q: What skills does a Strategic Communications Specialist need to have?

A: They need to have excellent written and verbal communication skills, a thorough understanding of media relations, experience in branding and marketing, creativity, and strong project management abilities.

Q: What is the typical work environment for a Strategic Communications Specialist?

A: They may work in a government agency or public institution, with a team or as an independent consultant. They also have to be comfortable working in a fast-paced environment, sometimes under tight deadlines.

Q: What kind of educational background is required to become a Strategic Communications Specialist?

A: A bachelor's degree in public relations, journalism, marketing, communications, or a related field is typically required. Some employers may prefer a master's degree in a related field.

Q: What is the job outlook for a Strategic Communications Specialist in the Public Sector industry?

A: The demand for Strategic Communications Specialists is expected to grow as government agencies and public institutions recognize the importance of clear and effective communication with the public. However, competition for jobs in this industry can be intense.

Cover Letter Example

As a [number of years] experienced communications professional with a focus on strategy, I am highly interested in the [organization] Strategic Communications Specialist position in the Public Sector industry. Throughout my career, I have consistently demonstrated the ability to develop effective communication plans that align with organizational goals and objectives.

My experience in [specific skills] and my [qualification] allow me to deliver outstanding results in complex environments where stakeholder engagement is critical. My ability to leverage communication tools and technologies to drive engagement and activate audiences is also highly developed. I am confident that I can bring significant value to [organization] through a strategic and consistent approach to communications planning, execution, and measurement.

Thank you for considering my application. Your organization's mission and values align with my personal and professional goals, and I am excited about the opportunity to apply my skills and expertise to deliver impactful results.

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