Retail Manager

Last Updated:
April 27, 2023

Job Description Overview

A Retail Manager oversees the daily operations of a retail store, ranging from managing staff and inventory to ensuring customer satisfaction. They are responsible for creating sales goals and achieving them by motivating employees to provide excellent customer service and increase sales. Retail Managers also handle the hiring and training process of new employees, as well as creating work schedules and assigning tasks. They must be knowledgeable about the products they sell and keep up to date with industry trends. Additionally, Retail Managers are responsible for maintaining the appearance of the store, ensuring it is always clean and inviting to customers. They must possess strong problem-solving skills as troubleshooting issues with employees, customers, and vendors is essential. Overall, a Retail Manager job description requires a manager who is customer-focused, detail-oriented, and possesses excellent leadership skills.

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Job Duties and Responsibilities

  • Manage store operations and ensure compliance with company policies and procedures
  • Train and supervise staff to provide excellent customer service and maximize sales 
  • Develop and implement strategies to increase sales and profitability 
  • Monitor inventory levels, order merchandise, and maintain appropriate stock levels 
  • Analyze sales data and adjust merchandising strategies accordingly 
  • Create and manage schedules for staff to ensure efficient staffing levels 
  • Handle customer complaints and resolve issues in a timely and professional manner 
  • Maintain a clean and organized store environment to enhance the customer experience 
  • Adhere to budget and expense control guidelines set by upper management 
  • Conduct performance evaluations and provide feedback to staff to improve performance.

Experience and Education Requirements

If you want to be a retail manager, you need some education and experience. Usually, you need at least a high school diploma or GED. But many stores prefer you have a college degree in business, marketing or something similar. The experience part is important too. You'll need experience working in retail. This can be in the form of previous jobs at other stores, or even starting out as a sales associate and working your way up. You'll learn things like customer service, leadership, and management skills. So, to become a retail manager, you need some education and experience in the retail industry.

Salary Range

Retail Manager salary range varies depending on the region, experience, and company size. In the United States, a Retail Manager can expect to earn between $32,000 - $75,000 per year, with the median being around $49,000. However, Retail Managers in larger cities such as New York or Los Angeles can earn up to $97,000 a year. In the United Kingdom, the average salary for a Retail Manager is £24,449 per year. 

According to, the top-paying industry for Retail Managers is the wholesale and distribution industry, with an average salary of $62,000. The top-paying company for Retail Managers is Costco Wholesale Corporation, with an average salary of $76,000 per year. 


  • Bureau of Labor Statistics: 
  • Payscale: 
  • Indeed:

Career Outlook

As per the US Bureau of Labor Statistics (BLS), employment opportunities for Retail Managers are expected to increase by 2% from 2019-2029, slower than average compared to other jobs. While retail is a big industry and individual companies may see a boost, due to the rise of online shopping, physical retailers will need to carefully strategize to keep pace with the growing e-commerce space. Skilled managers can create digital and in-store experiences that meet customer preferences while keeping costs low. Keeping up-to-date with technological advancements, being able to innovate, and working collaboratively with other departments may become key to success in this field. 


  • BLS: 
  • Forbes:

Frequently Asked Questions (FAQ)

Q: What exactly does a Retail Manager do?

A: A Retail Manager is responsible for overseeing the daily operations of a retail store, including managing employees, maximizing sales, inventory management, and ensuring customer satisfaction.

Q: What qualifications do I need to become a Retail Manager?

A: Typically, a Retail Manager needs a high school diploma or equivalent, and experience in retail sales or customer service. A bachelor's degree in business or a related field can also be beneficial.

Q: What are some of the key skills required to be a successful Retail Manager?

A: Retail Managers need excellent communication and interpersonal skills, and the ability to multitask and problem solve. They should also have a strong understanding of sales strategies and consumer behavior.

Q: What are the working hours like for a Retail Manager?

A: Retail Managers often work long hours, including evenings and weekends. They may also be required to work on holidays and during busy periods such as sales events.

Q: What are some of the biggest challenges faced by Retail Managers?

A: Retail Managers must deal with a wide range of challenges, including managing difficult employees and customers, dealing with inventory shortages, and meeting sales targets. They must also stay up-to-date on industry trends and adapt to the ever-changing retail landscape.

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