Retail Sales Consultant

Last Updated:
April 27, 2023

Job Description Overview

As a Retail Sales Consultant, your job is to help customers find the products and services they need in a retail setting. Your main focus is on making sales and ensuring customer satisfaction. You will greet customers as they come into the store, listen to their needs and provide expert recommendations. You will need to have excellent communication skills to be able to describe product features, pricing, and options. You will also need to be knowledgeable about trends and products in your store and have the ability to up-sell and cross-sell. You will be responsible for handling cash and processing transactions as well as maintaining a clean and organized store environment. A Retail Sales Consultant job description therefore requires excellent customer service, strong interpersonal skills, attention to detail, and the ability to work well in a team.

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Job Duties and Responsibilities

  • Greeting customers and helping them find products 
  • Providing product knowledge and answering questions 
  • Recommending products based on customer needs and preferences 
  • Assisting with payment and processing transactions 
  • Meeting sales targets and goals 
  • Maintaining and organizing merchandise displays 
  • Staying up-to-date with product inventory and pricing 
  • Following company policies and procedures 
  • Providing excellent customer service to ensure customer satisfaction.

Experience and Education Requirements

If you want to be a Retail Sales Consultant, you'll need some education and experience. Most employers will require a high school diploma or GED equivalent, and some may prefer candidates with an associate's or bachelor's degree. It's also important to have experience in a retail setting, whether it's as a sales associate, cashier, or customer service representative. Retail sales consultants need excellent communication skills, attention to detail, and a friendly and outgoing personality. They should be able to learn product knowledge quickly and provide exceptional service to customers. Some employers may also require a background in sales, marketing, or business, depending on the focus of the company.

Salary Range

A Retail Sales Consultant is a crucial role in the retail industry, responsible for providing expert advice to customers and closing sales. Their typical salary range in the United States is between $24,000 and $54,000 per year. According to Payscale, the average Retail Sales Consultant salary is around $37,000 per year in the US. However, this salary range may vary by location, years of experience, and employer.

In Canada, the average Retail Sales Consultant can expect to earn between C$26,000 and C$44,000 per year, according to PayScale. In the UK, the salary range can be between £15,000 and £25,000 per year, according to Totaljobs. 

Overall, the salary range for a Retail Sales Consultant may vary depending on several factors, including experience, employer, and location. It is essential to research the market and negotiate a fair salary with your employer. 


  • Payscale: Retail Sales Consultant Salary Range 
  • Totaljobs: Retail Sales Consultant Salary 
  • PayScale Canada: Retail Sales Consultant Salary Range

Career Outlook

The career outlook for a Retail Sales Consultant in the retail industry looks quite promising over the next 5 years. The US Bureau of Labor Statistics predicts that overall employment in the retail sales industry will grow by 2% between 2019 and 2029. This growth is mainly attributed to the increasing number of online stores and the rise in e-commerce sales.

The demand for Retail Sales Consultants is likely to remain steady, as brick-and-mortar stores continue to attract customers who prefer a more personal shopping experience. Retailers also depend on highly trained sales consultants to showcase products effectively and encourage customers to buy more.

With the customer experience becoming a top priority for businesses, specialized training in customer service and product knowledge can provide retail sales consultants with a distinct advantage over other candidates. As a result, advancement opportunities and increased earning potential may be possible over time.

Overall, the role of a Retail Sales Consultant is predicted to remain a critical component of the retail industry over the next 5 years. So, if you like helping people and have a keen interest in fashion and trends, this career path could be perfect for you!

Frequently Asked Questions (FAQ)

Q: What does a Retail Sales Consultant do?

A: A Retail Sales Consultant helps customers in a retail store find and purchase products that meet their needs. They may also answer questions about products and services, process transactions, and handle returns.

Q: What skills are needed for the job of a Retail Sales Consultant?

A: Retail Sales Consultants should have strong communication skills, as they need to be able to effectively communicate with customers to understand their needs and offer recommendations. They should also be organized, customer-focused, and have basic computer skills.

Q: Do you need any special education or training to become a Retail Sales Consultant?

A: Generally, a high school diploma or equivalent is required for this job. Some employers may offer on-the-job training, and it's helpful to have sales experience or experience in a related field.

Q: What kind of schedule does a Retail Sales Consultant work?

A: Retail Sales Consultants may work full-time or part-time and often work weekends and holidays as these are typically busy shopping times. It's common for work schedules to be flexible.

Q: Are there opportunities for advancement as a Retail Sales Consultant?

A: Yes, some Retail Sales Consultants may be promoted to management positions or may be able to transition into other roles within a retail company. However, it's important to have a strong sales record and be dedicated to the job to be considered for advancement.

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