Sales Support Specialist

Last Updated:
June 29, 2023

Job Description Overview

A Sales Support Specialist job description in the Retail industry involves providing support to the sales team in achieving their targets. The role includes various tasks such as creating sales reports, analyzing sales data, and coordinating with different departments to ensure timely deliveries. A Sales Support Specialist may also be responsible for managing the inventory, placing purchase orders, and tracking shipments. The job may require extensive communication with customers to resolve their queries and complaints. A successful Sales Support Specialist should have exceptional organizational and communication skills, be proficient in using Microsoft Office and other software programs, and have a basic understanding of financial statements. Ideally, a candidate should have a degree in business, sales, or a related field, and a few years of experience in a similar job. Overall, it is an exciting and challenging role for those who love to organize and support a team to achieve their goals in a fast-paced environment.

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Job Duties and Responsibilities

  • Help sales team with administrative tasks such as preparing reports and presentations.
  • Respond to customer inquiries and provide information on products and services.
  • Keep track of inventory levels and ensure that product orders are processed in a timely manner.
  • Collaborate with other departments, such as marketing and finance, to identify opportunities for sales growth.
  • Manage customer accounts and maintain accurate records of sales transactions.
  • Create and maintain sales databases to track progress and identify trends.
  • Assist with event planning and set up for promotions and sales events.
  • Provide excellent customer service to support and retain customer loyalty.
  • Stay up-to-date on industry trends and new product releases.
  • Demonstrate strong interpersonal skills and ability to work well as part of a team.

Experience and Education Requirements

To get a job as a Sales Support Specialist in the Retail industry, you typically need a high school diploma or GED. But, some employers may require you to have a college degree in business, marketing, or a related field. You should also have experience working in customer service and sales. This job entails assisting sales representatives, ensuring customer satisfaction, maintaining database systems, and managing inventory. Good communication and problem-solving skills are crucial, as well as being able to use MS Office and other software programs. A positive attitude, attention to detail, and the ability to handle multiple tasks at once are also important.

Salary Range

Sales Support Specialists in the Retail industry can expect a salary range of $35,000 to $65,000 per year in the United States. This figure varies depending on experience, location, and company size. Entry-level positions typically pay around $35,000 per year while experienced specialists with 5 or more years of relevant experience can earn over $60,000 annually. In the UK, Sales Support Specialists can earn a salary range of £20,000-£35,000.


  1. - "Sales Support Specialist Salaries in the United States" 
  2. Glassdoor - "Sales Support Specialist Salaries in the United Kingdom"
  3. PayScale - "Sales Support Specialist Salary"

Career Outlook

A Sales Support Specialist plays a crucial role in the retail industry by providing administrative and operational support to the sales team. The career outlook for this role looks promising over the next five years. According to the Bureau of Labor Statistics, employment of retail sales workers is projected to grow 2% from 2019 to 2029, which includes roles such as Sales Support Specialists.

With the rise of e-commerce, retailers are placing a greater emphasis on customer experience, and Sales Support Specialists are essential to ensuring customer satisfaction. Additionally, technological advancements are improving the efficiency of retail operations, which increases the need for support staff.

Overall, the role of Sales Support Specialist in the retail industry is expected to grow, providing ample opportunities for career development and advancement.

Frequently Asked Questions (FAQ)

Q: What does a Sales Support Specialist do?

A: A Sales Support Specialist assists the sales team in marketing, selling and promoting retail products by preparing promotional materials, managing inventory, answering customer inquiries, and communicating with different departments.

Q: What skills are required to be a Sales Support Specialist?

A: Sales Support Specialists need excellent oral and written communication skills, attention to detail, the ability to work with others, organization skills, and the ability to multitask effectively.

Q: What education or experience is required for this job?

A: Most Sales Support Specialist positions require a high school diploma or a GED, and at least an Associates degree in Sales, Marketing, Business Administration or a related field. Prior experience in customer service, sales or retail is an advantage.

Q: What are the typical responsibilities of a Sales Support Specialist?

A: Sales Support Specialists are responsible for maintaining accurate and up-to-date product information, assisting the sales team in creating presentations and reports, following up with customers, and ensuring that orders are processed and delivered on time.

Q: What is the work environment like for this job?

A: Most Sales Support Specialist work in retail or wholesale environments, typically in an office setting, although some may work in a warehouse or distribution center. They work closely with other departments, such as marketing and logistics, and may be required to work unconventional hours, including weekends and holidays.

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