Sales Merchandiser

Last Updated:
April 27, 2023

Job Description Overview

A Sales Merchandiser job description revolves around ensuring that merchandise is displayed in a manner that attracts customers and promotes sales. The role of a Sales Merchandiser involves merchandising, ordering products, keeping track of inventory, and maintaining supplier relationships. 

The Sales Merchandiser is responsible for the visual element of a store or department, as well as for stocking shelves and ensuring that displays are properly maintained. They may also be responsible for working with suppliers to plan product launches, managing sales promotions, and monitoring sales trends. 

Successful Sales Merchandisers must possess strong organizational and communication skills, as well as an eye for detail. They must be able to work well in a fast-paced, often stressful environment and be able to effectively prioritize tasks. 

Overall, a Sales Merchandiser job description includes a significant amount of responsibility for the overall success of a store or department. It's a great career choice for those who enjoy being creative, analytical, and customer-focused.

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Job Duties and Responsibilities

  • Create engaging merchandise displays in-store to attract and retain customers.
  • Collaborate with store staff to ensure products are stocked, priced accurately, and well-presented.
  • Analyze sales data to identify product trends and make recommendations for adjustments to displays and inventory.
  • Build relationships with customers to understand their needs and preferences, then recommend products accordingly.
  • Take inventory of merchandise and report back to sales management with item count and condition of stock.
  • Attend training sessions and review product catalogs to remain knowledgeable about new products and industry trends.
  • Report any issues or concerns to management, such as damaged or missing product, and work to resolve them.
  • Recognize opportunities for cross-selling and up-selling to customers and make appropriate recommendations.
  • Complete and submit daily reports, logging sales metrics like number of sales, new customers, and revenue generated.

Experience and Education Requirements

To become a Sales Merchandiser, you'll need some education and experience. A high school diploma or a GED is usually required, but a college degree is not always necessary. Having experience in retail or sales is important since it shows that you understand how the industry works. You'll also need good communication skills, since you'll be talking to customers and persuading them to buy products. Organization is another critical skill since you'll be responsible for keeping inventory and arranging displays. Lastly, you should be comfortable working in a fast-paced environment and have a positive attitude, since you'll be working closely with customers and other employees.

Salary Range

Sales Merchandisers play a critical role in the retail industry by ensuring product visibility, maximizing sales, and meeting customer demands. According to Glassdoor, the average base pay for a Sales Merchandiser in the United States is $40,000 per year, with salaries ranging from $24,000 to $57,000 per year depending on location, company, and experience. In Canada, the average annual salary for a Sales Merchandiser is C$36,000 ($28,000 USD), according to PayScale. In the UK, the average salary for a Sales Merchandiser is £21,000 ($28,000 USD) per year, according to Totaljobs. Many Sales Merchandiser positions offer bonus or commission structures in addition to base pay. 


  • Glassdoor:,18.htm
  • PayScale:
  • Totaljobs:

Career Outlook

A Sales Merchandiser in the Retail industry is responsible for promoting and selling products to customers. According to the Bureau of Labor Statistics, the employment of sales representatives, including sales merchandisers, is projected to grow 2% from 2019 to 2029, which is slower than the average for all occupations. However, more retail businesses are shifting to online sales, so the demand for experienced sales merchandisers is expected to increase. The salary of a sales merchandiser varies depending on location, education, and experience, with an average of $53,944 per year. To succeed in this career, a sales merchandiser must have excellent communication, customer service, and time management skills.

Frequently Asked Questions (FAQ)

Q: What is a Sales Merchandiser? 

A: A Sales Merchandiser is a person responsible for the visual presentation and organization of products for sale in a retail store.

Q: What are the primary duties of a Sales Merchandiser? 

A: The primary duties of a Sales Merchandiser include setting up displays, creating product arrangements, stocking shelves, pricing items, and maintaining the overall appearance of the store.

Q: What are the educational requirements to become a Sales Merchandiser? 

A: Typically, a high school diploma or GED is required for a position as a Sales Merchandiser. However, some employers prefer candidates with a post-secondary education related to retail or marketing.

Q: What skills are necessary for the job of a Sales Merchandiser? 

A: The necessary skills for a Sales Merchandiser include creativity, communication, organization, attention to detail, and merchandising experience.

Q: What is the average salary for a Sales Merchandiser? 

A: The average salary for a Sales Merchandiser in the United States is around $38,000 per year, but it can vary based on location, experience, and company size.

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