Sales Promotion Coordinator

Last Updated:
July 20, 2023

Job Description Overview

As a Sales Promotion Coordinator, your main responsibility is to support and execute marketing programs and promotional efforts to help boost sales and drive revenue. You will be a part of the marketing team, collaborating with them to create and implement strategies for promotions and campaigns. Your duties will include coordinating promotions, developing promotional concepts, creating promotional materials, and working with sales teams to ensure seamless execution of sales campaigns. You will also be responsible for tracking and reporting on the success of promotions and campaigns, as well as identifying areas for improvement. Your communication and organizational skills will come in handy as you will be working with multiple stakeholders and managing various projects simultaneously. The role requires a bachelor's degree in marketing or related field and experience in campaign coordination, with exceptional attention to detail and project management skills. This Sales Promotion Coordinator job description highlights a dynamic role for individuals seeking a career in the marketing industry.

Struggling with Product Marketing?ūüĎá
PMMTeam is a world-class Product Marketing Agency with a unique "as a service" subscription model.

Job Duties and Responsibilities

  • Work with sales teams to develop sales promotion strategies.
  • Collaborate with internal teams to execute sales promotions and campaigns.
  • Monitor sales data to evaluate the effectiveness of sales promotions.
  • Create promotional materials, such as flyers, digital ads, and social media content.
  • Coordinate the production and distribution of promotional materials.
  • Communicate promotion details to customers and sales teams.
  • Assist with the planning and organization of events and trade shows.
  • Manage budgets and track expenses related to sales promotions.
  • Stay up to date on industry trends and competitor promotions.
  • Provide regular reports on sales promotion performance to management.

Experience and Education Requirements

To become a Sales Promotion Coordinator in the Marketing industry, you typically need a combination of education and experience. This role usually requires at least a high school diploma or equivalent, but many employers prefer candidates who have a bachelor's degree in marketing, business administration, or a related field. 

Experience is also essential for this job. Most employers look for candidates who have worked in sales or marketing for at least a few years. You should have a good understanding of the products or services you'll be promoting, as well as the target audience you'll be reaching out to.

Some specific skills that can be helpful for this role include strong communication skills, attention to detail, and the ability to work well under pressure. You'll also need to be comfortable working in a fast-paced environment and be willing to adapt to changing situations.

Salary Range

The salary range for a Sales Promotion Coordinator in the Marketing industry varies depending on factors such as location, experience, and company size. In the United States, the average salary for this role ranges from $38,000 to $65,000 per year. However, entry-level positions may pay as low as $30,000 per year, while senior positions may pay up to $100,000. 

In other countries, such as Canada and Australia, Sales Promotion Coordinators can expect a similar salary range of CAD 38,000 to 65,000 and AUD 50,000 to 80,000 per year, respectively. 

According to Glassdoor, the national average salary for a Sales Promotion Coordinator in the US is $51,748 per year. Payscale reports a slightly lower average of $45,187 per year. Both sources show similar salary ranges and variations. 


  • Glassdoor:,27.htm 
  • Payscale:
  • Salary Expert:

Career Outlook

If you are looking for a career as a Sales Promotion Coordinator in the marketing industry, you may be happy to learn that the job outlook is relatively good over the next five years. The Bureau of Labor Statistics predicts the role will grow by about 8 percent through 2029.

The reason for the growth is the increasing importance of marketing and advertising in today's competitive business landscape. Companies need experienced professionals to coordinate and execute marketing campaigns, and Sales Promotion Coordinators are essential in making sure promotions get distributed and executed correctly.

Overall, Sales Promotion Coordinator is a good career choice for anyone interested in marketing and wants to help companies get their products in front of consumers. With the right training and experience, it's a role that can lead to advancement and opportunities in management.

Frequently Asked Questions (FAQ)

Q: What does a Sales Promotion Coordinator do?

A: A Sales Promotion Coordinator develops and manages promotional programs for products or services to increase sales and brand loyalty. 

Q: What skills are needed to become a Sales Promotion Coordinator?

A: The skills needed for this job include project management, communication, analytical, and organizational skills. Attention to detail and creativity are also important. 

Q: What does a typical day look like for a Sales Promotion Coordinator?

A: A typical day can involve analyzing market trends, coordinating with different departments, creating marketing plans, developing sales materials, and evaluating the effectiveness of promotional programs. 

Q: What kind of education or training is required for this job?

A: A bachelor's degree in marketing, business administration, or a related field is typically required. Experience in marketing or promotions is also valued. 

Q: What are some of the challenges of being a Sales Promotion Coordinator?

A: The challenges include meeting deadlines, working under pressure, staying up-to-date with the latest technology, and adapting to changes in the industry. Collaboration with different departments and ensuring effective communication can also be challenging.

Copyright 2023 - All Rights Reserved // Privacy Policy
Terms and Conditions
Do Not Sell or Share My Personal information
All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.