Sports Marketing Assistant

Job Description Template Last Updated:
March 13, 2023

Job Description Overview

A Sports Marketing Assistant plays an essential role in the sports industry by assisting with the development and implementation of marketing strategies for sports teams, leagues, and organizations. In this job, you'll be responsible for gathering and analyzing market data, developing promotional materials, and coordinating marketing activities.

To be successful in this Sports Marketing Assistant job description, you'll need to be highly organized, possess effective communication skills, have basic knowledge of marketing principles, and be passionate about sports. Your daily tasks may range from creating social media posts, designing email campaigns, and conducting market research to assisting with event planning, coordinating sponsorships, and managing advertising campaigns.

As a Sports Marketing Assistant, you'll work alongside marketing managers, sales representatives, and other team members to ensure that marketing plans align with the goals of the organization. This job is perfect for someone who enjoys working in a fast-paced environment, has a keen eye for detail, and is eager to learn and grow in the sports industry.

Job Duties and Responsibilities

  • Assists in planning and executing sports marketing campaigns, events, and promotions.
  • Helps to develop and maintain relationships with sponsors, partners, and vendors.
  • Provides support in conducting market research and analyzing data to help make informed decisions.
  • Helps to create marketing materials such as social media posts, presentations, and ad copy.
  • Assists with coordinating athletes and influencers for promotional events and appearances.
  • Provides administrative support such as scheduling meetings, organizing files, and managing budgets.
  • Actively monitors social media and online communities to stay informed about trends and conversations.
  • Helps to plan and execute fan engagement activities such as contests and giveaways.
  • Provides exceptional customer service to fans, clients, and partners.

Experience and Education Requirements

To get a job as a Sports Marketing Assistant, you'll need a combination of education and experience. Most employers prefer a bachelor's degree in marketing, sports management, or a related field. This provides a solid foundation for understanding marketing principles and how they apply to the sports industry. Additionally, relevant experience is important. This can include internships, volunteer work, or previous jobs in the industry. You should be familiar with social media platforms, have excellent communication skills, and be able to work well in a team. If you're passionate about sports and want to work in the industry, a Sports Marketing Assistant role can be a great place to start!

Salary Range

A Sports Marketing Assistant salary range in the United States typically falls between $30,000 to $60,000 per year, depending on the company, location, and level of experience. Entry-level positions usually start at around $30,000-$35,000, while those with a few years of experience can earn upwards of $50,000-$60,000 per year. Some companies offer additional compensation such as bonuses and profit-sharing. 

Outside of the United States, the salary range may vary depending on the cost of living and other factors. For example, in Canada, the average salary for a Sports Marketing Assistant is around C$41,000 per year. In the United Kingdom, the average salary is around £22,000-£25,000 per year.


  1. Glassdoor - Sports Marketing Assistant Salaries in the United States 
  2. PayScale - Average Sports Marketing Assistant Salary in Canada 
  3. TotalJobs - Sports Marketing Assistant Salaries in the UK

Career Outlook

The career outlook for a Sports Marketing Assistant over the next 5 years is positive. According to the Bureau of Labor Statistics, jobs in Marketing, Advertising, and Public Relations are expected to grow by 6% from 2019 to 2029, which is faster than the average for all occupations. This likely includes Sports Marketing positions. 

As the sports industry continues to expand, sports teams and organizations will continue to hire Marketing Assistants to promote their brand and increase ticket sales. Social media, digital marketing, and data analysis will also play a critical role in sports marketing, creating new opportunities for those with these skills. 

Overall, the future looks promising for Sports Marketing Assistants, but competition for these jobs may be high. Pursuing a degree in marketing or sports management, as well as gaining relevant experience through internships or entry-level positions, may improve one's chances of success in this field.

Frequently Asked Questions (FAQ)

Q: What is a Sports Marketing Assistant?

A: A Sports Marketing Assistant is a professional who works in the sports industry to help promote athletic events, teams, and athletes.

Q: What are the responsibilities of a Sports Marketing Assistant?

A: A Sports Marketing Assistant's responsibilities include organizing events, coordinating sponsorships, developing marketing materials, maintaining social media accounts, and assisting with other marketing activities.

Q: What qualifications are required to become a Sports Marketing Assistant?

A: A degree in marketing, business, or sports management is usually required for this role. Previous experience in marketing or the sports industry is preferred, as well as excellent communication and project management skills.

Q: Is a Sports Marketing Assistant job challenging?

A: Yes, the job can be challenging, as it involves working closely with athletes, coaches, sponsors, and other stakeholders. The role requires excellent multitasking abilities and strong attention to detail.

Q: What is the job outlook for Sports Marketing Assistants?

A: The job outlook for sports marketing assistants is promising, as the sports industry continues to grow and become more competitive. There are many opportunities for career advancement and specialization within the field.

Cover Letter Example

As a dedicated Sports Marketing Assistant with [experience] in the sports industry, I am excited to apply for the open position at [organization]. I have a proven track record of executing successful marketing campaigns, coordinating events, and building relationships with key stakeholders. My ability to think strategically and creatively allows me to develop and implement effective plans to enhance brand and product visibility.

My [qualifications], including extensive knowledge of market trends and consumer behavior, make me an asset to any team. I am skilled in utilizing various social media platforms, graphic design tools, and event management software to streamline workflow and optimize marketing strategies. Additionally, my excellent communication and interpersonal skills enable me to work efficiently and collaboratively with colleagues and clients. I am passionate about the sports industry and eager to contribute to the growth and success of the [organization].

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