Vice President of Enrollment Management

Job Description Template Last Updated:
March 13, 2023

Job Description Overview

Looking for a challenging career in the education industry? A Vice President of Enrollment Management job description might be just what you're looking for!

As a Vice President of Enrollment Management, you will be responsible for overseeing and managing the recruitment of students for an educational institution. This includes developing and implementing strategies to increase enrollment, analyzing admissions data to identify areas for improvement, and working with other executives to create a cohesive enrollment management plan.

You will also be responsible for managing the admissions process, ensuring that the institution's admissions policies are followed and that all applicants receive fair consideration. This may include reviewing applications, conducting interviews, and making admissions decisions.

The ideal candidate for this position needs to have strong leadership and management skills, as well as experience in admissions or enrollment management. A Bachelor's degree is often required, and a Master's degree may be preferred.

If you're looking for a challenging and rewarding career in the education industry, a Vice President of Enrollment Management job description might be just what you're looking for!

Job Duties and Responsibilities

  • Oversees enrollment strategy, recruitment, and admission policies.
  • Develops and implements recruitment plans for prospective students.
  • Manages a team responsible for student outreach, financial aid, and admissions.
  • Analyzes enrollment data to identify trends and strategic opportunities.
  • Collaborates with academic departments to ensure appropriate program offerings are available and promoted effectively.
  • Communicates with students, parents, and community members to promote the institution and answer questions.
  • Establishes relationships with high schools, community colleges, and other higher education institutions to facilitate transfer.
  • Monitors and evaluates admissions processes to ensure compliance with regulations.
  • Provides leadership in the development and execution of enrollment goals.

Experience and Education Requirements

To become a Vice President of Enrollment Management in the education industry, you typically need to have a Bachelor's degree in a related field like education, marketing, or business. However, some employers may require a Master's degree for this role. Additionally, you would need to have several years of experience working in enrollment management, recruitment, or admissions in the education sector. This could include experience managing a team responsible for student recruitment, developing and implementing enrollment strategies, analyzing enrollment data, and overseeing outreach efforts. Strong leadership, communication, and interpersonal skills are also important for success in this role.

Salary Range

The salary range for a Vice President of Enrollment Management in the Education industry varies depending on several factors such as location, years of experience, and size of the institution. According to data from Glassdoor, the average salary for this position in the United States ranges from $100,000 to $200,000 per year, with a median of $142,000. However, it can go as low as $84,000 and as high as $310,000. In other countries, such as Canada and the United Kingdom, the salary range for this position is similar to that of the US, with an average salary of CAD 125,000 and £90,000 respectively.


  • Glassdoor:,35.htm
  • PayScale:
  • Indeed:

Career Outlook

According to the Bureau of Labor Statistics, the education industry is expected to grow at a steady rate in the coming years. As such, the career outlook for a Vice President of Enrollment Management is looking positive. With more and more students enrolling in schools and universities, there will be an increasing demand for professionals who can manage the enrollment process effectively. That being said, competition for these positions may also increase. Therefore, applicants with strong leadership skills, analytical abilities, and a deep understanding of the industry will be more likely to succeed. In conclusion, for those with the necessary skills and experience, a career in enrollment management could be a promising opportunity for job growth and stability in the coming years.

Frequently Asked Questions (FAQ)

Q: What does a Vice President of Enrollment Management do?

A: A Vice President of Enrollment Management is responsible for developing and implementing strategies to recruit and retain students and ensure a smooth enrollment process.

Q: What qualifications are necessary to become a Vice President of Enrollment Management?

A: Typically, a Master's degree in education or a related field is required. Additionally, extensive experience in enrollment management, admissions, and student services is necessary.

Q: What are some of the challenges of the job?

A: There are several challenges, including meeting enrollment goals while maintaining academic standards, managing financial aid, and effectively engaging with students and their families throughout the enrollment process.

Q: What kind of leadership and management skills are important for this position?

A: A successful Vice President of Enrollment Management must have strong leadership and management skills, including communication, strategic planning, financial management, and staff development.

Q: How does a Vice President of Enrollment Management measure success?

A: Success is measured by achieving enrollment goals, increasing diversity, and ensuring a smooth and positive experience for students throughout the enrollment process. Additionally, retention rates and student satisfaction are important metrics for success.

Cover Letter Example

As a highly qualified and experienced individual in the education industry, I am excited to apply for the Vice President of Enrollment Management position at [organization]. With [experience] in managing student recruitment, admissions, financial aid, and marketing strategies, I am confident that my skills and expertise align perfectly with the responsibilities of this role.

In my previous role as [previous position], I increased enrollment by [percentages or numbers], implemented new technological systems to streamline the admission process, and developed successful marketing campaigns to boost the organization's reputation. Drawing upon my extensive experience in leadership, project management, and team building, I am confident that I can lead the enrollment management team to achieve unprecedented success. With my [qualifications], including a [educational degree or certification], I believe that I can bring a unique perspective and skillset to the team, helping to address challenges and achieve ambitious goals.

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