Outreach Coordinator

Last Updated:
September 19, 2023

Job Description Overview

An Outreach Coordinator in the Education industry is responsible for creating and implementing programs that reach out to individuals or groups who may benefit from their school or institution's resources. They coordinate events, such as workshops or educational fairs, to promote their institution and provide information about its services. An Outreach Coordinator job description may also involve traveling to schools and community centers to build relationships with community leaders, parents, and prospective students.

Their duties can also include creating marketing materials, such as brochures and flyers, to advertise their institution's programs and services. They collaborate with other departments within the institution, such as admissions and marketing, to ensure that events and materials are consistent with the school's message and brand.

Success in this role requires excellent communication and organizational skills, as well as a passion for education and outreach. An Outreach Coordinator job description should also highlight the importance of being self-motivated, detail-oriented, and able to work under tight deadlines.

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Job Duties and Responsibilities

  • Meet with students and families to provide information on the educational programs offered
  • Develop and maintain relationships with local schools and community organizations
  • Collaborate with school counselors to identify and address the needs of students
  • Create and implement outreach strategies to support student recruitment and retention
  • Plan and coordinate educational events for students and families
  • Monitor and report on outreach activities and outcomes
  • Manage outreach budget and resources
  • Provide support and guidance to outreach volunteers and staff members
  • Develop and distribute educational materials to target audiences.

Experience and Education Requirements

To work as an Outreach Coordinator in Education, you usually need to have a college degree, like a Bachelor's degree, in Education, Marketing or Communications. That means that you've completed a program of study that's focused on teaching or promoting products or ideas in the field of Education. Additionally, you'll need experience working with people, either in a customer service role or as a volunteer. This shows that you know how to communicate well, build relationships, and solve problems. Some employers might also prefer candidates who have experience organizing events or programs, like workshops, presentations, or fairs. Good communication, organizational, and interpersonal skills are key for this job.

Salary Range

An Outreach Coordinator in the education industry can expect to earn between $32,000 to $62,000 per year in the United States. This salary range can vary depending on the location, experience, and the size of the organization. 

For example, an Outreach Coordinator in New York City might earn more than someone in a smaller town in the Midwest. A coordinator with several years of experience might also earn more than someone who is just starting in the field.

Outside of the United States, a similar position in Canada might earn around $35,000 to $65,000 CAD per year, while in the UK, the average Outreach Coordinator salary is around £24,000 to £32,000 per year.


  • Payscale.com
  • Glassdoor.com
  • Indeed.com

Career Outlook

As an Outreach Coordinator in the Education industry, the career outlook looks promising over the next five years. According to the Bureau of Labor Statistics, employment of outreach coordinators is projected to grow 17 percent from 2019 to 2029, which is faster than the average for all occupations. This growth is due to the importance of outreach and community engagement in education.

Outreach coordinators play a crucial role in connecting students and families with educational resources, and ensuring they have the support they need to succeed. The demand for these roles is also increasing as schools and communities recognize the importance of diversity, equity, and inclusion in education.

In conclusion, the outlook for the Outreach Coordinator career in Education is positive and expected to grow over the next five years. With the current focus on community engagement and equity in education, Outreach Coordinators have an essential role to play.

Frequently Asked Questions (FAQ)

Q: What does an Outreach Coordinator do in the Education industry?

A: An Outreach Coordinator is responsible for developing and implementing strategies to engage and connect with communities, schools, and organizations to promote educational opportunities and programs.

Q: What skills should an Outreach Coordinator have?

A: An Outreach Coordinator should have excellent communication, organization, and leadership skills. They should also be able to work well with diverse groups of people and be knowledgeable about education and community resources.

Q: What education is required to become an Outreach Coordinator?

A: An Outreach Coordinator typically needs a Bachelor's degree in education, marketing, communications, or a related field. Relevant work experience and certifications may also be required.

Q: What kind of organizations employ Outreach Coordinators?

A: Outreach Coordinators can work in a range of organizations, including non-profits, school districts, government agencies, and educational institutions such as colleges and universities.

Q: What are the typical duties of an Outreach Coordinator?

A: An Outreach Coordinator's duties can include planning and organizing events, developing partnerships with community organizations, creating outreach materials, coordinating volunteers, and analyzing data to measure the impact of outreach efforts.

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