Consumer Engagement Manager

Last Updated:
July 20, 2023

Job Description Overview

A Consumer Engagement Manager plays an essential role in the marketing industry. This job demands a person who can analyze consumer behavior and develop marketing strategies that cater to their needs. As a Consumer Engagement Manager, you will be responsible for collaborating with cross-functional team members across different departments, including product, design, and sales. 

Your main job is to interact with consumers and establish a meaningful relationship with them through various channels like email, social media, and survey. You will also be required to measure and track engagement metrics regularly, such as Click-Through Rates (CTR), Return on Investment (ROI), and Customer Lifetime Value (CLTV). 

To get started with a Consumer Engagement Manager job description, individuals must possess a bachelor's degree in Marketing, Business Administration, or a related field. They must also have excellent communication, negotiation, and problem-solving skills.

Overall, this job provides an exciting and dynamic work environment, requiring a person who can develop strategies that can benefit both the brand and consumers.

Struggling with Product Marketing?ūüĎá
PMMTeam is a world-class Product Marketing Agency with a unique "as a service" subscription model.

Job Duties and Responsibilities

  • Develop and execute strategies to engage and retain consumers.
  • Conduct market research to understand consumer behavior and preferences.
  • Collaborate with cross-functional teams to create and implement marketing campaigns.
  • Manage social media platforms to create brand awareness and engagement.
  • Analyze data to measure the effectiveness of marketing campaigns and adjust strategies as needed.
  • Create and maintain relationships with key influencers and brand ambassadors.
  • Develop and deliver compelling content to engage and educate consumers.
  • Monitor and respond to consumer feedback and inquiries.
  • Identify opportunities for innovative and creative approaches to consumer engagement.
  • Stay up-to-date on industry trends and best practices.

Experience and Education Requirements

To become a Consumer Engagement Manager in Marketing, you usually need to have a Bachelor's degree in Marketing, Business or a related field. A lot of employers also ask for some years of experience in marketing or customer service. This role requires excellent communication skills, creativity and the ability to bring new ideas to the table. As a Consumer Engagement Manager, you will be responsible for managing projects, developing marketing campaigns, analyzing data and interacting with clients to create long-lasting relationships. A good grasp of social media, analytics and content marketing is also important. It's a challenging role, but it can be a lot of fun if you like being creative and working with people.

Salary Range

As a Consumer Engagement Manager, you can expect to earn an average salary of $70,007 per year in the United States, according to PayScale. However, the salary range can range from $45,000 to $118,000 depending on the company, location, and years of experience. Glassdoor also reports an average salary of $82,002 per year for this role. 

In other countries, the salary scale may vary based on the local cost of living and demand for skilled professionals. For example, in Canada, the average salary for a Consumer Engagement Manager is approximately CAD 71,779 per year, according to Neuvoo. Meanwhile, in Australia, this position pays an average of AU$97,887 per year, as per Indeed. 

Whether you're starting out or have years of experience, it's important to negotiate your salary based on your skills and work profile. Keep in mind that salary ranges are subjective and can be influenced by different factors like education, job market conditions, and industry trends.



Career Outlook

The career outlook for a Consumer Engagement Manager in the Marketing industry over the next 5 years is promising. According to the Bureau of Labor Statistics, employment in the advertising, promotions, and marketing industry is projected to grow 6 percent from 2019 to 2029, which is faster than the average for all occupations. 

As businesses increasingly focus on customer engagement and brand loyalty, the demand for Consumer Engagement Managers will continue to rise. These professionals work to create and implement strategies that help companies connect with their customers and build long-lasting relationships. 

Furthermore, with the growing importance of digital marketing, Consumer Engagement Managers who possess strong digital and social media skills will have a competitive edge in the job market. Overall, the future looks bright for those pursuing a career in consumer engagement management.

Frequently Asked Questions (FAQ)

Q: What does a consumer engagement manager do?

A: A consumer engagement manager creates and executes strategies to help a company connect with its customers and build long-term relationships with them.

Q: What skills does a consumer engagement manager need?

A: A consumer engagement manager needs to have strong communication skills, be creative, be able to think strategically, have a good understanding of marketing and consumer behavior, and be able to analyze data.

Q: What kind of companies hire consumer engagement managers?

A: Many different types of companies hire consumer engagement managers, including retailers, consumer goods manufacturers, healthcare companies, and financial institutions.

Q: What are the main responsibilities of a consumer engagement manager?

A: A consumer engagement manager is responsible for developing and executing marketing and communication strategies to engage with customers, ensuring that the brand's message is consistent across all channels, keeping up with industry trends, and analyzing data to make data-driven decisions.

Q: How can a company benefit from hiring a consumer engagement manager?

A: A company can benefit from hiring a consumer engagement manager by strengthening their relationship with customers, increasing customer loyalty, improving customer satisfaction, and ultimately increasing sales and revenue.

Copyright 2023 - All Rights Reserved // Privacy Policy
Terms and Conditions
Do Not Sell or Share My Personal information
All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.