Brand Strategist

Last Updated:
July 20, 2023

Job Description Overview

A Brand Strategist is a marketing professional who helps companies develop and maintain their brand identity. The Brand Strategist's job description includes creating strategies and plans that communicate a company's core values, mission, and vision to its target audience in a way that's engaging and memorable. They work closely with other members of the marketing team to ensure that brand messaging is consistent across all channels, including social media, advertising, and other marketing materials.

The Brand Strategist's primary goal is to build a strong brand that resonates with customers, differentiates the company from its competitors, and drives business growth. This requires a deep understanding of the company's industry, target market, and competitive landscape. Additionally, a Brand Strategist must be able to analyze data and market trends to make informed decisions about branding and marketing strategies. Overall, a Brand Strategist job description involves a mix of creativity, analytical skills, and strategic thinking.

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Job Duties and Responsibilities

• Understand the target audience and their needs.

• Research the competition and industry to identify opportunities and trends.

• Develop a brand vision, values, and messaging guidelines.

• Create a comprehensive brand strategy to increase brand awareness and equity.

• Ensure that all communication and marketing materials are aligned with the brand strategy.

• Work with internal and external teams to implement the brand strategy.

• Measure and report on the success of the brand strategy.

• Continuously refine the brand strategy to maintain relevance and competitiveness.

• Collaborate with other departments to ensure consistency in communication and brand representation.

Experience and Education Requirements

To become a Brand Strategist in the Marketing industry, you typically need a mix of education and experience. Most people start with a Bachelor's degree in Marketing, Communications, or a related field. But some may come from completely different backgrounds like psychology, graphic design, or business. Related work experience is key as well, ideally in brand management, marketing research, or advertising. The job of a Brand Strategist involves understanding consumer behavior, market trends, and competitive insights to develop and implement brand positioning, messaging, and visual identity. Strong analytical skills, creativity, communication, and collaboration are essential. A Master's degree or specialized certification can also boost your prospects.

Salary Range

Brand Strategists are professionals who work in the Marketing industry to design and develop strategies that create a specific image for a company or product. If you're wondering about the Brand Strategist salary range, it varies based on several factors such as experience, location, and the size of the company. In the US, according to Payscale, the average salary for a Brand Strategist is $70,000 per year. However, Glassdoor reports that at some companies, the salary can go up to $120,000 per year. In Canada, according to Neuvoo, the average salary for a Brand Strategist is approximately CAD72,500 per year. 


  • Payscale:
  • Glassdoor:,16.htm
  • Neuvoo:

Career Outlook

The career outlook for a Brand Strategist in the Marketing industry over the next 5 years looks promising. According to the Bureau of Labor Statistics, the employment of advertising, promotions, and marketing managers is expected to grow by 8% from 2018 to 2028, which is faster than the average for all occupations. As companies continue to focus on building brand identity and consumer engagement, the demand for Brand Strategists is likely to increase. With social media platforms becoming an essential part of brand awareness, digital marketing strategies are a growing market that requires experts in the field.

In conclusion, if you're interested in pursuing a career as a Brand Strategist, the outlook is positive. Companies understand the value of building a strong brand, which means there will always be opportunities to grow in this field. So if you enjoy developing creative solutions and have a knack for understanding consumer behavior to help businesses grow, a career in Brand Strategy is definitely something to consider.

Frequently Asked Questions (FAQ)

Q: What exactly does a Brand Strategist do?

A: A Brand Strategist helps companies create and implement plans to strengthen their brand's reputation, identity and position in the market.

Q: What kind of education or training is required to become a Brand Strategist?

A: A degree in marketing, communications or business is typical, but practical experience in branding, market research, and marketing planning is also highly valued.

Q: What skills are important for someone to have to perform well in this job?

A: Analytical thinking, creativity, strategic planning, excellent communication skills, and the ability to stay on top of market trends and emerging technologies are critical skills.

Q: Can a Brand Strategist work remotely or are they required to be onsite?

A: Both options – remote or onsite – can work, as connections to the brand’s stakeholders is more important than where the Brand Strategist actually works.

Q: How much do Brand Strategists typically make?

A: Salaries vary depending on factors like location, level of experience, and type of company/industry, but Brand Strategists can earn anywhere from $75,000 to $140,000 annually.

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