Influencer Marketing Coordinator/Manager

Last Updated:
July 20, 2023

Job Description Overview

An Influencer Marketing Coordinator/Manager job description involves coordinating and managing influencer marketing campaigns for a company. The goal is to leverage the influence of popular social media personalities to increase brand awareness and promote products or services. The coordinator/manager will research and identify appropriate influencers, negotiate partnerships, and develop marketing strategies that align with the company's goals.

The ideal candidate will have experience in social media marketing, possess excellent communication skills, and be up-to-date with the latest trends and practices in influencer marketing. They should be able to analyze campaign results and use data to optimize future campaigns.

The day-to-day duties of the Influencer Marketing Coordinator/Manager may include creating content for influencers to post, monitoring campaign progress, coordinating social media posts, and managing relationships with influencers. They should be able to balance multiple projects and deadlines, communicate effectively with team members, and stay within budget constraints.

Overall, the Influencer Marketing Coordinator/Manager plays a crucial role in helping companies reach a wider audience through the power of social media.

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Job Duties and Responsibilities

  • Develop and execute influencer marketing strategies
  • Identify and engage with relevant influencers in the industry
  • Collaborate with internal teams to create content and campaigns that align with brand goals and values
  • Negotiate contracts and partnerships with influencers and agencies
  • Schedule and coordinate content creation and posting with influencers
  • Track and analyze campaign performance and adjust strategy accordingly
  • Manage budgets and expenses related to influencer marketing campaigns
  • Maintain relationships with influencers and agencies to ensure long-term partnerships
  • Stay up-to-date with industry trends and best practices in influencer marketing.

Experience and Education Requirements

To become an Influencer Marketing Coordinator or Manager, most companies look for a combination of education and experience. Generally, a bachelor's degree in marketing, advertising, or public relations is preferred. However, some employers may accept candidates with relevant work experience instead.

In terms of experience, individuals should have experience in social media, influencer marketing, and digital marketing. They should be familiar with platforms like Instagram, Facebook, and YouTube and have a strong understanding of how influencer marketing can help brands reach their target audience.

Additionally, people skills and excellent communication skills are a must, as they will need to work closely with influencers, as well as with other members of the marketing team. A creative and strategic mindset is also important, as the job requires developing and executing campaigns that resonate with the target audience.

Salary Range

The expected salary range of an Influencer Marketing Coordinator/Manager in the marketing industry varies depending on experience, location, and company size. In the United States, the average salary for this role is around $48,000 to $73,000 per year, with the median salary being $59,000 according to Glassdoor. However, in bigger cities like New York, Los Angeles, or San Francisco, salaries tend to be higher, ranging from $52,000 to $95,000 annually.

In other countries like the United Kingdom, an Influencer Marketing Manager can expect to earn between £30,000 to £50,000 per year, while in Australia the salary range is roughly AUD 61,000 to AUD 84,000 per year.

Salaries may also differ depending on whether the influencer marketing coordinator/manager works in-house or for an agency. Agencies may offer higher salaries, but the roles and responsibilities may vary.

Overall, the salary range for an Influencer Marketing Coordinator/Manager is competitive, and individuals with a strong skillset and experience can often negotiate for higher compensation.


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  • Payscale:
  • Adzuna:

Career Outlook

A career as an Influencer Marketing Coordinator/Manager looks bright over the next 5 years, with projections of growth in the marketing industry. According to a report by Business Insider, the influencer marketing industry is expected to be worth $15 billion by 2022. This means that companies will continue to invest in influencer marketing campaigns, which in turn creates demand for professionals in this field.

In addition, social media platforms are continually evolving, providing new opportunities for marketers to connect with audiences through influencers. This means that Influencer Marketing Coordinators/Managers will need to stay up-to-date with the latest trends and technology to remain relevant.

Overall, it seems that the demand for Influencer Marketing Coordinators/Managers will continue to grow, making it a promising career path for those interested in marketing and social media.

Frequently Asked Questions (FAQ)

Q: What is an Influencer Marketing Coordinator/Manager?

A: The Influencer Marketing Coordinator/Manager is the person responsible for coordinating and managing influencer marketing activities to increase brand awareness and drive sales.

Q: What does an Influencer Marketing Coordinator/Manager do?

A: The Influencer Marketing Coordinator/Manager plans and executes influencer campaigns, identifies and recruits suitable influencers, manages influencer relationships, and tracks and reports the campaign's success.

Q: What skills are required to become an Influencer Marketing Coordinator/Manager?

A: An Influencer Marketing Coordinator/Manager should have strong communication skills, social media and digital marketing knowledge, experience in relationship management, excellent attention to detail, and be comfortable with data analysis.

Q: What is the salary range for an Influencer Marketing Coordinator/Manager?

A: Salaries for Influencer Marketing Coordinator/Managers range from around $45,000 to $85,000 annually, depending on the company size, the individual's experience, and level of responsibility.

Q: What type of companies hire Influencer Marketing Coordinator/Managers?

A: Influencer Marketing Coordinator/Managers are hired across a wide range of industries, including fashion, beauty, food, and technology. Marketing agencies and digital media companies also hire them to work with their clients.

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