Product Marketing Coordinator

Last Updated:
July 20, 2023

Job Description Overview

A Product Marketing Coordinator plays an important role in the marketing industry. This person is responsible for promoting and selling specific products, developing marketing strategies, and coordinating with different teams to ensure successful product launches. 

As a Product Marketing Coordinator, you will be expected to conduct market research, analyze customer feedback, and identify customer needs and trends. You will help develop and execute marketing campaigns, create product messaging and positioning, and work closely with sales and engineering teams to ensure that product features align with customer needs. 

Being an effective communicator is a must, as Product Marketing Coordinators often work with multiple teams and stakeholders. Attention to detail, excellent organizational skills, and the ability to thrive in a fast-paced environment are also key traits for success in this role. 

If you are interested in a Product Marketing Coordinator job description, it is important to have a bachelor's degree in marketing, business, or a related field. Relevant experience in product marketing is a plus.

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Job Duties and Responsibilities

  • Coordinate the launch and release of new products.
  • Develop and implement marketing strategies to promote company products.
  • Support sales efforts with product information and promotional materials.
  • Conduct market research to gather insights on customer needs and preferences.
  • Collaborate with product development teams to ensure new products meet market demand.
  • Monitor and report on sales and marketing metrics to track product performance.
  • Develop and maintain relationships with key stakeholders, including suppliers and vendors.
  • Assist in the planning and execution of trade shows and events.
  • Manage and maintain product databases and inventory systems.

Experience and Education Requirements

If you want to be a Product Marketing Coordinator, you need a mix of education and experience. Typically, most companies require a bachelor's degree in marketing, business administration, or a related field. However, some employers may consider a degree in communications and media studies or graphic design as well.  Additionally, you'll need to show relevant experience working in marketing, preferably with products or services. You might have worked in sales, advertising, or market research to gain this experience. Strong communication skills, creativity, and project management skills are essential for this role, which involves coordinating between different departments, assisting in product launches, and developing marketing plans.

Salary Range

Looking for the expected salary range for a Product Marketing Coordinator in the marketing industry? According to, the average salary for a Product Marketing Coordinator in the United States is $52,311 per year or around $22 per hour. The salary range typically falls between $39,000 to $71,000 per year. However, the salary range can differ based on factors like experience, location, and employer's size. In the UK, the average salary range for a Product Marketing Coordinator is £25,000 to £30,000 per year. In Canada, the average salary range is CA$47,000 to CA$68,000 per year. 


Career Outlook

A Product Marketing Coordinator is a valuable member of any marketing team. They play a critical role in ensuring the success of a product by developing and executing marketing strategies. The career outlook for this role is positive, with a projected growth rate of 6% over the next five years. This is slightly lower than the average growth rate for all occupations. The demand for product marketing coordinators is driven by the constant need for companies to introduce new products and services to the market. Additionally, as companies continue to focus on customer satisfaction and the customer experience, product marketing coordinators will be needed to ensure that products are meeting customers' needs. A report by Burning Glass Technologies provides more information on the job outlook for a Product Marketing Coordinator.

Frequently Asked Questions (FAQ)

Q: What is a Product Marketing Coordinator and what do they do?

A: A Product Marketing Coordinator is responsible for supporting a company's marketing initiatives by carrying out market research, tracking sales data, developing marketing campaigns, and coordinating with different departments for product launches.

Q: What skills are needed to become a successful Product Marketing Coordinator?

A: A Product Marketing Coordinator should possess strong communication skills, both written and verbal, analytical and strategic thinking, attention to detail, ability to manage multiple projects, and a creative mindset.

Q: What is the career outlook for a Product Marketing Coordinator?

A: The demand for Product Marketing Coordinators is increasing as businesses recognize their critical role in driving product adoption and revenue growth. The salary for this position varies based on experience and location, but it ranges from $40,000 to $70,000 per year on average.

Q: What are the educational and experience requirements for a Product Marketing Coordinator?

A: A bachelor's degree in marketing, business, or related field is typically required for a Product Marketing Coordinator. One or two years of experience in marketing or product marketing is desirable, but not always required.

Q: What are the key responsibilities of a Product Marketing Coordinator on a day-to-day basis?

A: A Product Marketing Coordinator is responsible for coordinating with different departments such as sales, product development, and customer service to ensure successful product launches. They also conduct market research, develop marketing communication materials, set pricing strategies, and track sales data.

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