Influencer Marketing Manager

Last Updated:
July 20, 2023

Job Description Overview

An Influencer Marketing Manager's job is to create and execute campaigns that utilize influencers to promote a brand or product. They research and identify influencers who align with their brand values, negotiate contracts with them, and manage the relationship throughout the campaign. This involves communicating with influencers regularly, monitoring their content to ensure it aligns with the campaign goals, and analyzing the success of the campaign using metrics such as engagement and conversion rates.

In addition, an Influencer Marketing Manager works closely with other departments such as creative, social media, and PR, to ensure that the campaign is integrated across all channels. They stay up-to-date with current trends in the influencer marketing industry, and use this knowledge to inform their strategy.

To be successful in this job, one should have excellent communication skills, be highly organized, and have a strong understanding of social media and influencer marketing. Influencer Marketing Manager job description highlights the importance of creativity and strategic thinking abilities, as well as experience with analytics tools.

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Job Duties and Responsibilities

  • Develop and execute influencer marketing campaigns to promote products or services
  • Identify and collaborate with relevant influencers for brand partnerships
  • Negotiate and manage contracts with influencers, ensuring all terms and conditions are met
  • Track and analyze campaign performance using metrics such as engagement, impressions, and sales
  • Create content for influencer partnerships, including social media posts, blog articles, and videos
  • Ensure all influencer content aligns with brand messaging and values
  • Stay up-to-date with industry trends and changes to optimize influencer marketing strategies
  • Work closely with the marketing team to integrate influencer marketing efforts across all channels
  • Develop and maintain relationships with key industry influencers for future collaborations
  • Manage budgets and allocate funds for influencer campaigns.

Experience and Education Requirements

In order to become an Influencer Marketing Manager, you need to have a combination of education and experience. Typically, a Bachelor's degree in Marketing, Communications or a related field is required. You may also need to have experience in marketing, social media, or public relations. You should have good knowledge about social media platforms like Instagram, TikTok, Facebook, and Twitter. A strong grasp of analytics, marketing trends and consumer behavior is also important. You may have to create strategies to promote the brand through other influencers. A great influencer marketing manager should have excellent communication and interpersonal skills, as they will be working with other people to achieve their goals.

Salary Range

If you're curious about the salary range for an Influencer Marketing Manager, in the United States, the range is between $49k - $101k per year, with an average salary of $67k per year, according to Glassdoor. The salary range can vary depending on the company size, location, and years of experience. For example, in Los Angeles, an Influencer Marketing Manager can earn around $70k per year, while in New York, the average salary is around $85k per year, according to Indeed. In countries like Australia or Canada, the salary range is similar, with an average salary of AUD $100k and CAD $65k respectively. 


  • Glassdoor:,28.htm
  • Indeed:
  • Payscale:

Career Outlook

If you're considering a career as an Influencer Marketing Manager in the marketing industry, the job outlook looks promising over the next five years. According to a report by Statista, the influencer marketing industry is expected to grow to $13.8 billion by 2021. As companies continue to recognize the value of influencer marketing, they will need qualified managers to lead their campaigns.

As an Influencer Marketing Manager, you'll be responsible for collaborating with influencers and developing strategies to reach target audiences. You'll also be in charge of measuring campaign success and adjusting strategies as needed. The demand for professionals with these skills is only expected to increase.

In summary, if you have a passion for marketing and a knack for influencer collaborations, a career as an Influencer Marketing Manager could be a great opportunity for you in the coming years.

Frequently Asked Questions (FAQ)

Q: What is an Influencer Marketing Manager?

A: An Influencer Marketing Manager is responsible for managing relationships with social media influencers and using their platforms to promote a brand's products or services.

Q: What does an Influencer Marketing Manager do?

A: An Influencer Marketing Manager identifies potential influencers, negotiates contracts, creates content, tracks metrics, and evaluates campaign success.

Q: How does an Influencer Marketing Manager measure the success of their campaigns?

A: An Influencer Marketing Manager can measure success by tracking engagement rates, follower growth, conversion rates, and return on investment (ROI).

Q: What skills does an Influencer Marketing Manager need to have?

A: An Influencer Marketing Manager should have strong communication skills, be a creative thinker, have knowledge of social media platforms, possess analytical skills, and have the ability to negotiate effectively.

Q: What companies or industries typically hire Influencer Marketing Managers?

A: Many companies in various industries, including fashion, beauty, travel, and consumer goods, hire Influencer Marketing Managers to promote their products and services through social media influencers.

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