Business Development Manager

Last Updated:
July 20, 2023

Job Description Overview

A Business Development Manager job description in the marketing industry involves identifying and pursuing new business opportunities. They work to increase sales, revenue growth and market share by building and maintaining relationships with clients, developing marketing strategies and analyzing market trends. This role requires excellent communication skills, both verbal and written, as well as the ability to lead and motivate a team. A successful Business Development Manager should possess a strong understanding of the industry, competitors, and target audience. They should be skilled in negotiation, problem-solving, and have a results-driven mindset. The job also requires staying up-to-date with the latest industry trends and technologies. If you are passionate about driving business growth and building long-term relationships, then a career as a Business Development Manager in the marketing industry may be right for you.

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Job Duties and Responsibilities

  • Identifying new business opportunities and developing strategic plans to increase revenue and profitability.
  • Analyzing market trends and customer needs to create effective sales and marketing strategies.
  • Building and maintaining relationships with clients, partners, and stakeholders to ensure customer satisfaction.
  • Conducting market research to identify customer needs, market trends, and competitor activities.
  • Developing and delivering presentations and pitches to prospective clients to win new business.
  • Negotiating contracts and closing deals with clients to meet revenue targets and achieve business objectives.
  • Collaborating with cross-functional teams to execute marketing campaigns and deliver high-quality solutions to clients.
  • Providing regular reports and updates on sales and revenue performance to senior management.

Experience and Education Requirements

If you want to become a Business Development Manager in Marketing, you need a blend of education and real-world experience. Typically, you should have a Bachelor's degree in marketing or a related field such as business or economics. However, some companies may also consider candidates with relevant experience and a high school diploma or an Associate's degree.

Experience-wise, it's essential to have worked in sales, marketing or business development, preferably in the same industry you are applying for. You should be familiar with the latest trends, strategies, and tactics used in marketing, have excellent communication and interpersonal skills, and proficiency in using digital marketing tools and CRMs.

Having a network of connections and having demonstrated financial success in previous roles is also a plus when it comes to being hired as a Business Development Manager.

Salary Range

A Business Development Manager salary range varies depending on factors such as location, years of experience, and industry. According to Glassdoor's data, the average base pay for Business Development Managers in the United States is $82,000 per year, with an additional cash bonus per year. On the low end, salaries start at $47,000 per year, while the highest-paid Business Development Managers can earn over $124,000 per year.

In the United Kingdom, Payscale reports that the average salary for Business Development Managers is £35,000 per year, with a range between £23,000 to £60,000 per year. Meanwhile, in Australia, Seek indicates that the average salary for Business Development Managers is AU$97,000 per year, with a range between AU$66,000 to AU$146,000 per year.


  • Glassdoor: Business Development Manager Salaries 
  • Payscale: Business Development Manager Salary (United Kingdom) 
  • Seek: Business Development Manager Salary (Australia)

Career Outlook

The career outlook for a Business Development Manager in the marketing industry over the next five years looks bright with steady growth. According to the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2019 to 2029, faster than the average for all occupations. As businesses continue to look for new ways to reach consumers and increase revenue, the role of Business Development Manager will become even more crucial. Companies will need individuals with strong communication, negotiation, and analytical skills to identify new business opportunities and develop strategies to secure them. Overall, the future looks promising for those interested in pursuing a career as a Business Development Manager in the marketing industry.

Frequently Asked Questions (FAQ)

Q: What is the role of a Business Development Manager?

A: A Business Development Manager strategizes and executes plans to attract new clients and business partners by developing relationships and expanding product or service offerings.

Q: What skills are necessary for a Business Development Manager?

A: A successful Business Development Manager should possess strong communication skills, negotiation abilities, creativity, analysis skills, and an understanding of the industry and market trends.

Q: What kind of companies would hire a Business Development Manager?

A: Companies of all sizes and types, from start-ups to established corporations, may hire Business Development Managers. A particularly common employer is the Marketing industry.

Q: What kind of education is needed to become a Business Development Manager?

A: While higher education is not always a requirement, a Bachelor's degree in Business Administration, Marketing, or a related field is helpful. Relevant experience is also essential.

Q: What are the day-to-day responsibilities of a Business Development Manager?

A: The day-to-day responsibilities of a Business Development Manager can include identifying and qualifying new leads, conducting market research, negotiating deals, preparing reports, and collaborating with other departments, such as Sales and Marketing.

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