Brand Analyst

Last Updated:
July 20, 2023

Job Description Overview

Brand Analysts are responsible for understanding how people perceive a brand and how it can be adjusted to enhance and strengthen the brand's image. Among other duties, a brand analyst conducts market research, analyzes customer feedback and surveys, studies buyer behavior and trends, and provides solutions that help the organization build and maintain their brand presence. They also identify opportunities to grow the brand and make recommendations regarding pricing, product features, and market positioning. Brand Analysts present their findings and conclusions to marketing leadership in order to shape better strategies for the brand.

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Job Duties and Responsibilities

  • Analyze competitive market conditions to gain insights into consumer behavior
  • Develop and implement effective strategies to increase brand recognition 
  • Collaborate with other departments to ensure brand messaging is consistent
  • Monitor and track key metrics including brand health, awareness, loyalty, and response rates
  • Identify new market opportunities for brand expansion
  • Monitor competitor campaigns and track effectiveness
  • Manage and implement digital campaigns for brand marketing across multiple channels
  • Analyze market research data to understand consumer’s preferences and behaviors
  • Collect feedback about products and services offered by the brand
  • Provide ongoing reports to key stakeholders on brand performance

Experience and Education Requirements

The ideal candidate for a Brand Analyst position is an analytical and logical thinker, who can put together complex data and use it to develop insights. At minimum, a bachelor's degree in marketing, economics, business or a related field is required, though candidates with an MBA or Master's degree are preferred. In addition to educational qualifications, a minimum of 5-7 years of experience in a business and/or marketing setting is also a must. Experience with Web analytics, social media, online and offline market research, and/or branding is a plus but not required. A strong command of Microsoft Office, specifically Excel, and strong writing skills are also necessary.

Salary Range

The expected salary range for a Brand Analyst in the marketing industry varies depending on the country. According to Glassdoor, the average base salary for a Brand Analyst in the United States is $59,992, with some salaries ranging as high as $76K and as low as $44K. For Brand Analysts in other countries, PayScale reports that the annual salary is £19,372 in the United Kingdom, $71,967 in Canada, and ₹361,331 in India. A Brand Analyst salary is affected by location, skills, experience, and certifications.

Career Outlook

Brand Analysts in the marketing industry have a promising career outlook over the next 5 years. In order to maintain their competitive edge, organizations need to conduct thorough market research to determine potential customer preferences and buying habits. This, in turn, will require different professionals to assist in the development and analysis of product and brand marketing strategies, ultimately providing a healthy job market for Brand Analysts. 

According to the U.S. Bureau of Labor Statistics, the job outlook for Market Research Analysts is expected to grow 19% from 2019-2029, which is much faster than the average rate of all other occupations. Additionally, market research methods and technologies are constantly evolving, thus allowing for new strategies and strategies for Brand Researchers, who will be expected to keep up to date with the current industry trends.

Overall, the job outlook for Brand Analysts over the next 5 years looks to be very promising. Organizations will continue to rely on detailed market research in order to remain competitive in the industry, which should lead to steady job growth for those with the skills and experience necessary for the role.

Frequently Asked Questions (FAQ)

Q. What does a Brand Analyst do?

A. A Brand Analyst in the Marketing industry evaluates and analyzes data to measure and evaluate the impact of marketing strategies and strategies related to the branding of a business.

Q. What kind of Qualifications are needed?

A. Qualifications vary and can include a Bachelor's degree in Business, Marketing, or a related field, as well as significant experience in marketing and data analysis.

Q. What skills are important for a Brand Analyst?

A. Strong analytical and communication skills are key, as are experience with project management and understanding of various marketing channels.

Q. What can I expect to do day-to-day as a Brand Analyst?

A. Day-to-day activities include collecting and analyzing data related to brand campaigns, evaluating brand performance across multiple platforms, and providing recommendations to improve brand performance.

Q. What is the job outlook for Brand Analysts?

A. Job outlook for Brand Analysts is strong, with a projected 10% growth from 2019 to 2029.

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