CRM Marketing Manager

Last Updated:
July 20, 2023

Job Description Overview

A CRM Marketing Manager job description entails overseeing customer relationship management marketing initiatives to boost customer engagement and retention. The role requires expertise in marketing strategies, data analytics, and customer behavior. 

The CRM Marketing Manager drives lead generation and sales growth with the goal of maximizing customer lifetime value. They analyze and segment consumer data to design targeted campaigns that recommend better products and services or upsell and cross-sell recommendations, personalized messaging, and customer journey mapping. They lead the implementation of CRM software and manage the customer database, ensuring accurate and timely data entry, to optimize customer experience. 

The CRM Marketing Manager collaborates with cross-functional teams such as sales, IT, and customer service to develop strategies and campaigns that drive revenue growth, improve customer satisfaction, and reduce churn. Additionally, they stay updated on emerging trends in customer relationship management, data analytics, and marketing automation to drive innovation in the company.

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Job Duties and Responsibilities

  • Manage customer databases and ensure the accuracy of customer information 
  • Develop and implement targeted marketing campaigns to drive customer engagement and increase sales 
  • Analyze customer behavior data to identify opportunities for marketing initiatives 
  • Work with sales and customer service teams to ensure a seamless experience for customers 
  • Collaborate with other marketing team members to align CRM initiatives with overall marketing strategy 
  • Monitor and report on campaign performance metrics to evaluate success and adjust strategies as needed 
  • Stay up-to-date on industry trends and best practices related to CRM and customer engagement 
  • Manage relationships with third-party vendors and CRM software providers 
  • Provide training to internal teams on CRM best practices and software usage as needed.

Experience and Education Requirements

If you want to become a CRM marketing manager, you need to have a bachelor's degree in marketing, business administration, or related fields. This education gives you the basic ideas about the marketing industry, sales, and customer-oriented approaches. When it comes to experience, you should have at least 3 years of experience in marketing, particularly customer relationship management. During this time, you'll learn specific technical skills such as email automation, data analytics, and segmentation strategies. Moreover, you need to be an excellent communicator, have leadership experience, and be good at developing and implementing strategies that drive sales and customer satisfaction. Anyone interested in becoming a CRM marketing manager should have a blend of education and practical experience.

Salary Range

The expected salary range for a CRM Marketing Manager in the United States is between $60,000 and $130,000 per year, with an average salary of around $90,000 according to Glassdoor. However, salaries can vary depending on factors such as location, company size, industry, and experience. For example, a CRM Marketing Manager in New York City may earn a higher salary compared to one in a small town. In Canada, the salary range for this role is between CAD $60,000 and CAD $120,000 per year according to Indeed. Research also shows that a significant portion of a CRM Marketing Manager's salary may come from performance-based bonuses and commissions. 


  • Glassdoor:,21.htm
  • Indeed:

Career Outlook

A career as a CRM Marketing Manager in the marketing industry is expected to experience steady growth over the next 5 years. As per the US Bureau of Labor Statistics, the employment of marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. With businesses increasingly relying on data analytics and customer insights to drive sales and revenue, there is a growing need for marketers who specialize in managing CRM systems. CRM Marketing Managers will be responsible for developing and executing strategies for customer acquisition, retention and engagement through personalized communication, and automation. Those who possess strong analytical and technical skills, as well as experience in driving customer engagement, will be in high demand in the job market.

Frequently Asked Questions (FAQ)

Q: What does a CRM Marketing Manager do?

A: A CRM Marketing Manager oversees strategies and execution for customer relationship management initiatives. They create plans for customer engagement, retention, and loyalty to contribute to long-term business success.


Q: What skills are necessary for a CRM Marketing Manager?

A: Strong communication and analytical skills are essential. Knowledge of database management, customer experience, and digital marketing is important, as well as being tech-savvy and having proficiency in CRM software tools.

Q: What education and experience are required for this job?

A: A Bachelor's degree in marketing, business administration, or related field is necessary. Experience in marketing, sales, or customer service is also important, and a proven track record of successful CRM campaigns is advantageous.


Q: What are the challenges of this job?

A: Some challenges of a CRM Marketing Manager include creating strategies that align with the company's overall marketing objectives while balancing customer needs and expectations. Another challenge is understanding customer data to drive personalized marketing initiatives.

Q: What is the salary range for a CRM Marketing Manager?

A: The salary range for a CRM Marketing Manager is typically between $68,000 to $138,000 per year, depending on experience, location, and company size. provides a good resource for researching salaries in this field.

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