Marketing Research Analyst

Last Updated:
July 20, 2023

Job Description Overview

Are you interested in a career in marketing research? A Marketing Research Analyst job description involves studying market trends, conditions, and consumer behavior. They research data and analyze it to help their company make informed business decisions. This role also involves collaborating with other teams within the company, such as sales and product development, to develop effective marketing strategies.

As a Marketing Research Analyst, you'll use a variety of tools to collect data and turn it into meaningful insights. You'll need to have a strong understanding of statistics and data analysis software to perform these tasks.

Good communication and teamwork skills are also important in this role. You'll need to work closely with other members of your team to gather information and present your findings to stakeholders.

If you're detail-oriented, analytical, and interested in a career in marketing research, a Marketing Research Analyst job description might be the right fit for you!

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Job Duties and Responsibilities

  • Collect data from various sources including surveys, interviews, and databases
  • Analyze and interpret data to provide insights on market trends, consumer behavior, and competitor activity
  • Prepare reports and presentations summarizing findings and recommendations
  • Develop surveys and questionnaires to gather relevant data for specific research projects
  • Collaborate with marketing teams to identify research needs and objectives
  • Stay up-to-date with industry developments, technologies, and best practices
  • Use statistical software and techniques to analyze and visualize data
  • Monitor and measure the effectiveness of marketing campaigns and initiatives
  • Communicate research results to key stakeholders to inform decision-making processes.

Experience and Education Requirements

To become a Marketing Research Analyst, you typically need to have a bachelor's degree in marketing, business, statistics, or a related field. Some employers may prefer candidates with a master's degree in marketing research or a data-centric field. 

Experience is also vital in this field. Candidates with experience in research or marketing roles are often preferred. Entry-level positions in marketing or research can give you a start to gaining the experience you need. 

Additionally, it is essential to have strong analytical skills, excellent communication skills, and the ability to work with data effectively. Familiarity with statistical software and coding languages like R, Python, or SQL is often preferred. 

In summary, a degree in marketing or a related field, experience, and skills in analysis and communication are typically required to succeed as a Marketing Research Analyst in the marketing industry.

Salary Range

A Marketing Research Analyst is an important role in the marketing industry, responsible for analyzing market trends and customer needs to help businesses make informed decisions on their marketing strategies. According to data from Glassdoor, the expected salary range for a Marketing Research Analyst in the United States is between $50,000 to $85,000 per year, with an average of $67,600. This range can vary based on factors such as company size, location, and years of experience.

In other countries, the salary range for a Marketing Research Analyst can also vary. In Canada, the expected salary range is between CAD$45,000 to CAD$75,000 per year, with an average of CAD$58,491. In the United Kingdom, the expected salary range is between £20,000 to £45,000 per year, with an average of £28,627.


  • Glassdoor:,27.htm
  • PayScale:
  • Indeed:

Career Outlook

The career outlook for a Marketing Research Analyst in the Marketing industry over the next five years looks promising. According to the Bureau of Labor Statistics, employment of market research analysts is projected to grow 18 percent from 2019 to 2029, which is much faster than the average for all occupations. This growth is due to the increasing use of data and market research, combined with the need for businesses to stay competitive in a constantly changing market.

As companies continue to rely on data-driven insights and analytics, the demand for skilled Marketing Research Analysts who can collect, analyze, and interpret data will continue to grow. Analysts who can use technology to streamline processes and improve data analysis will be in high demand.

Overall, the Marketing industry is expected to grow steadily, and Marketing Research Analysts will play a crucial role in driving this growth. With the increasing importance of data and analytics in modern business, this career path is one that has a bright future ahead.

Frequently Asked Questions (FAQ)

Q: What does a Marketing Research Analyst do?

A: A Marketing Research Analyst collects and analyzes data to help companies make informed decisions about their target market, products, and services.

Q: What skills are required to become a Marketing Research Analyst?

A: A Marketing Research Analyst needs strong analytical skills, critical thinking, attention to detail, communication skills, and proficiency in data analysis tools.

Q: Where can a Marketing Research Analyst find work?

A: Marketing Research Analysts can work in various industries, but most work in marketing, advertising, or research firms, and others work for corporations, government agencies, and consulting firms.

Q: What is the typical workload of a Marketing Research Analyst?

A: A Marketing Research Analyst generally works on multiple projects at once, often with tight deadlines. Workload depends on the company and project, but budgeting 40 hours a week is common.

Q: What is the salary range for Marketing Research Analysts?

A: The salary of a Marketing Research Analyst depends on factors such as experience, location, industry, and company size. Entry-level positions start around $50,000, while more experienced analysts can earn over $100,000 annually.

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