Digital Marketing Manager

Last Updated:
July 20, 2023

Job Description Overview

A Digital Marketing Manager is a crucial member of the marketing team responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services. The focus is primarily on online marketing strategies, including SEO, PPC, social media, email marketing, and content marketing. The Digital Marketing Manager's job description requires someone who has an understanding of consumer behavior, target audience, and market trends.

The Digital Marketing Manager's role includes creating and executing digital marketing campaigns that generate leads, increase conversions, and drive revenue growth. They collaborate with cross-functional teams such as design, content, and sales to develop compelling campaigns that align with business objectives. It is the Digital Marketing Manager's responsibility to track and analyze campaign performance using analytics tools, and use the insights to optimize for future campaigns.

In summary, Digital Marketing Manager job description requires an experienced and knowledgeable marketer with a solid understanding of digital marketing concepts and practices. A successful Digital Marketing Manager should be creative, analytical, and able to adapt quickly to change, as this field is rapidly evolving.

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Job Duties and Responsibilities

  • Develop and execute effective digital marketing campaigns, with a focus on driving customer engagement and sales.
  • Manage the creation of digital content, including social media posts, blog posts, and email marketing campaigns.
  • Conduct market research and analyze data to identify customer needs and preferences, and adjust marketing efforts accordingly.
  • Collaborate with other marketing team members to ensure consistent brand messaging across all digital channels.
  • Stay up-to-date on industry trends, new marketing technologies, and emerging digital channels to recommend new strategies.
  • Optimize digital marketing efforts through metrics-driven analysis and testing, and track progress against established KPIs.
  • Build and manage relationships with outside vendors and advertising partners to increase brand awareness and drive conversions.
  • Maintain website and social media accounts, keeping content fresh and up-to-date.
  • Manage digital advertising campaigns, including PPC, display ads, and social media advertising.
  • Liaise with other departments, such as IT, sales, and customer service, to ensure smooth execution of digital marketing initiatives.

Experience and Education Requirements

If you want to be a Digital Marketing Manager, you need to have a good education and experience behind you. Most employers prefer a Bachelor's degree, but some companies may accept relevant certifications or equivalent experience. You should also have experience in marketing, preferably with a focus on digital marketing. This includes expertise in SEO, social media, email marketing, and paid advertising on various platforms. Understanding data analytics and being able to interpret it is critical to the role as well. Don't forget soft skills like good communication, creativity, and teamwork. A Digital Marketing Manager should always be learning and staying up-to-date with industry trends.

Salary Range

As a Digital Marketing Manager, you can expect to earn between $60,000 to $120,000 annually in the United States. The salary range, however, may vary depending on several factors such as experience, location, and company size. According to Glassdoor, the average base pay for a Digital Marketing Manager in the US is $77,015 per year, while the top earners make over $100,000 annually. 

In Canada, the salary range for this role starts from CAD 50,000 to CAD 95,000. The average salary for a Digital Marketing Manager in Canada is around CAD 66,740 per year, according to Neuvoo. In Australia, the salary range for this role varies from AUD 70,000 to AUD 130,000 per year, as stated by Robert Walters, a global recruitment agency.


  • Glassdoor:,25.htm 
  • Neuvoo: 
  • Robert Walters:

Career Outlook

The career outlook for a Digital Marketing Manager appears to be growing over the next five years. The demand for digital marketing experts is increasing as businesses shift their focus to digital advertising and online marketing. According to the Bureau of Labor Statistics, marketing management jobs are projected to grow by 10% between 2016 and 2026, which is faster than the average for all occupations.

Moreover, digital marketing managers can expect to earn a competitive salary, with an average of $75,000 to $100,000 per year, depending on experience and location. Digital marketing managers can also expect to work in a variety of industries, including healthcare, technology, retail, and finance.

In conclusion, the future looks bright for digital marketing managers, and with the right skills and education, there is a high potential for growth and job security in the field.

Frequently Asked Questions (FAQ)

Q: What does a Digital Marketing Manager do?

A: A Digital Marketing Manager oversees the creation and execution of online marketing campaigns, using various digital channels including social media, email, search engines, and websites.

Q: What skills does a Digital Marketing Manager need?

A: A Digital Marketing Manager needs a strong understanding of digital marketing strategy, analytics, and user experience. Additionally, they should have strong communication and project management skills, as well as experience using various digital marketing tools and platforms.

Q: What are some typical responsibilities of a Digital Marketing Manager?

A: Responsibilities include developing and executing digital marketing campaigns, analyzing campaign performance data, overseeing website and social media content, managing SEO and SEM efforts, and collaborating with internal departments and external vendors.

Q: What types of companies hire Digital Marketing Managers?

A: Companies of all sizes in a variety of industries hire Digital Marketing Managers. Common industries include e-commerce, technology, healthcare, and finance.

Q: What education or experience is required to become a Digital Marketing Manager?

A: A bachelor’s degree in marketing, communications, or a related field is typically required, as well as several years of experience in digital marketing. Additional certifications in areas such as Google Analytics or social media marketing may also be beneficial.

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