E-commerce Marketing Coordinator

Last Updated:
July 20, 2023

Job Description Overview

An e-commerce marketing coordinator job description entails coordinating online marketing campaigns of a business that sells its products or services through digital platforms. It is a crucial role in the marketing industry, optimizing creativity and data-driven decisions to promote businesses effectively. The E-commerce Marketing Coordinator is structured towards achieving a higher ROI, acquiring new customers, retaining present ones and building customer loyalty. Their responsibilities include developing and implementing e-commerce marketing strategies, monitoring and analyzing website traffic, enhancing search engine rankings, creating social media campaigns, generating promotional content, managing email marketing campaigns, and running PPC campaigns. The ideal E-commerce Marketing Coordinator should possess strong analytical skills, in-depth knowledge of the online world, and expertise in various marketing channels. They should be innovative, detail-oriented, and have the ability to multitask and meet deadlines in a team environment. A degree is preferred for the job, but not always required.

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Job Duties and Responsibilities

  • Coordinate and execute marketing campaigns for e-commerce websites.
  • Analyze web analytics data to identify areas of improvement and provide data-driven recommendations.
  • Work with creative teams to develop and produce marketing materials for online and offline media.
  • Collaborate with team members to create and implement social media strategies, email marketing campaigns, and search engine optimization plans.
  • Set up and manage paid advertising campaigns on social media platforms and pay-per-click advertising networks.
  • Monitor and manage online reputation for both the company and the brand.
  • Perform ongoing market research to keep up-to-date with industry trends, competitor activities, and consumer preferences.
  • Ensure that marketing materials and website content are up-to-date, accurate, and align with the company's brand guidelines.
  • Develop and maintain relationships with industry influencers, bloggers, and partners to promote the brand and increase exposure.
  • Use customer feedback to constantly improve the user experience and optimize conversion rates.

Experience and Education Requirements

An E-commerce Marketing Coordinator in the Marketing industry typically needs a combination of education and experience to get a job. A high school diploma or GED is the minimum requirement, but most employers prefer candidates with a bachelor's degree in Marketing, Business Administration, or a related field. On top of that, having experience in digital marketing, E-commerce, and creating engaging social media campaigns can increase your chances of employment. Strong communication, analytical, and problem-solving skills are also essential in this role. Some employers may also require proficiency in specific marketing software like Google Analytics or experience with managing a marketing team.

Salary Range

E-commerce Marketing Coordinator salary range varies depending on various factors such as experience, location, and company size. In the United States, the average annual salary for an E-commerce Marketing Coordinator is around $51,000 to $63,000, according to Glassdoor.

However, in larger cities like New York or San Francisco, the salary range can be significantly higher, reaching up to $75,000 to $95,000. In other countries, such as Canada and the United Kingdom, the average salary for this role is around C$47,000 to C$60,000 and £26,000 to £35,000, respectively.

It's worth noting that candidates who possess technical skills and certifications, such as Google Analytics, SEO, or PPC, can demand a higher salary.


  • Glassdoor: https://www.glassdoor.com/Salaries/e-commerce-marketing-coordinator-salary-SRCH_KO0,31.htm
  • Indeed (Canada): https://ca.indeed.com/salaries/ecommerce-marketing-coordinator-Salaries
  • Totaljobs (UK): https://www.totaljobs.com/salary-checker/average-e-commerce-marketing-coordinator-salary

Career Outlook

The career outlook for an E-commerce Marketing Coordinator over the next five years is promising, with a growing demand for professionals in this field. According to the Bureau of Labor Statistics, the employment of marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. As e-commerce continues to rise in popularity, more businesses are looking for skilled professionals who can effectively market their products and services online. Additionally, with the increasing use of data analytics in marketing, professionals who have experience with analytics tools and techniques will be in high demand. Overall, the future looks bright for those interested in a career as an E-commerce Marketing Coordinator.

Frequently Asked Questions (FAQ)

Q: What is an E-commerce Marketing Coordinator?

A: An E-commerce Marketing Coordinator is responsible for planning and executing marketing strategies to increase sales through online channels, such as websites and social media platforms.

Q: What are the job responsibilities of an E-commerce Marketing Coordinator?

A: The job responsibilities of an E-commerce Marketing Coordinator include analyzing customer behavior, developing marketing campaigns, creating promotional materials, managing social media accounts, and collaborating with other team members.

Q: What skills are required for an E-commerce Marketing Coordinator?

A: An E-commerce Marketing Coordinator must have strong communication skills, knowledge of digital marketing trends, the ability to analyze data, proficiency in creating content, and experience with online marketing tools.

Q: What educational qualifications are needed for an E-commerce Marketing Coordinator?

A: To become an E-commerce Marketing Coordinator, you need at least a bachelor's degree in marketing, business administration, or a related field. However, relevant work experience can also be a substitute for formal education.

Q: What is the job outlook for an E-commerce Marketing Coordinator in the marketing industry?

A: The job outlook for an E-commerce Marketing Coordinator is positive due to the growth of E-commerce and online shopping. Businesses are increasingly relying on digital channels for sales, making the role of E-commerce Marketing Coordinator more important than ever.

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