An E-commerce Manager is responsible for managing an organization's online sales and marketing channels. They are tasked with driving an effective, profit-generating e-commerce strategy. This includes integrating customer data collection, customer experience design, online advertising, SEO, analytics, and customer relations management. Through effective management, they ensure that their company's web traffic and sales are optimized, that customer service standards are being met, and customer satisfaction is being achieved. In short, they play an integral part in the success of the organization's digital presence.
• Develop and implement strategies to increase website traffic, sales and customer service
• Monitor and analyze existing eCommerce strategies, products and services
• Continuously review and analyze website performance statistics
• Manage the website content, including product descriptions and images
• Establish appropriate customer service policies and procedures
• Maintain relationships with online vendors and affiliates
• Monitor competitor activities, regularly researching competitors
• Develop promotional campaigns to engage customers and drive sales
• Remain up-to-date on current trends and innovations of eCommerce
• Create and manage reports and analyze performance to assess ROI and KPIs
Most employers are looking for e-commerce managers who have a minimum of a bachelor's degree in management, marketing, or a related field. While past marketing or e-commerce experience is often preferred, strong business management skills and a thorough understanding of digital marketing and analytics are essential for success in the role. The ability to drive customer engagement through creative sales and marketing strategies and an understanding of website design, coding, and web-publishing is also desired. Other qualifications may include experiencing in forecasting, budgeting, and customer relationship management (CRM) software. The strongest candidates are those with a proven track record of increasing digital sales conversion rates.
The expected salary range for an E-commerce Manager in the United States, according to the Bureau of Labor Statistics, is $50,973 to $109,082 annually. Salaries for similar roles around the globe, as reported by GlobalData, range from $38,360 in South Africa to $84,730 in the United Kingdom. Salaries for E-commerce Manager roles also vary by region and industry, so it is important to research market rates in your specific region. Sources: Bureau of Labor Statistics, GlobalData.
The career outlook for an E-commerce Manager in the Marketing industry over the next 5 years looks promising. E-commerce is an ever-evolving field, and therefore, so is the role of an E-commerce Manager. According to the Bureau of Labor Statistics, employment of e-commerce marketing managers is projected to grow 12% from 2018 to 2028, which is faster than the average growth rate for all occupations. This growth is being driven by the growing need for businesses to have an online presence and the need to better engage with customers. Retailers, manufacturers, and other companies in various industries are all trying to capitalize on the growth of the e-commerce market, and the demand for experienced E-commerce Managers is expected to grow as well. Additionally, this growth is expected to be across all sectors, including retail, manufacturing, and health care, amongst others. With the right qualifications and experience, e-commerce managers should have excellent job prospects over the coming five years.
Q: What does an E-commerce Manager do?
A: An E-commerce Manager is responsible for managing the sales and marketing efforts for a business's e-commerce activities, such as website promotion and digital product promotion.
Q: What qualifications are needed to become an E-commerce Manager?
A: A Bachelor's degree in Marketing, Business, or a related field is often required to become an E-commerce Manager. Experience in sales and/or digital marketing can also be beneficial.
Q: What skills are needed to be successful as an E-commerce Manager?
A: E-commerce Managers must have strong analytical skills and be comfortable working with data. They should also be familiar with different digital marketing tactics, such as SEO and online ad campaigns.
Q: What kind of tasks does an E-commerce Manager do?
A: E-commerce Managers are responsible for overseeing website and product promotions, analyzing sales data, and creating effective marketing plans to increase sales.
Q: What is the job outlook for an E-commerce Manager?
A: While the exact job outlook for E-commerce Managers depends on the region, the US Bureau of Labor Statistics projects a solid job growth for Marketing Managers compared to other occupations.