Content Marketing Strategist

Industry:
Marketing
Last Updated:
July 20, 2023

Job Description Overview

A Content Marketing Strategist job description involves planning, creating, and implementing marketing campaigns that promote a brand's products or services through online channels. These strategy-focused professionals develop content that grabs the attention of the target audience by using social media, email marketing, blogs, and other digital platforms. The Content Marketing Strategist's job is to drive traffic, engagement, leads, and conversions that lead to increased revenue for the company. 

Content Marketing Strategists work to understand the target audience for the brand, demographics, and behaviors to develop creative and effective marketing ideas. They also oversee analytics reports to track campaign performance and make necessary adjustments to optimize their content for improved results. Communication skills are essential, as they must collaborate with various departments like sales, design, and development to ensure that their campaigns align with the brand's overall goals.

To become a Content Marketing Strategist, candidates should have a bachelor's degree in Marketing, Communications or a related field, along with experience creating content campaigns and working with SEO techniques.  So, if you're looking for a career that combines creativity with data analysis, a Content Marketing Strategist job may be a great fit for you!

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Job Duties and Responsibilities

  • Develop and execute content marketing strategies that align with business goals and target audience needs
  • Conduct research and analyze data to identify gaps and opportunities in content marketing efforts
  • Collaborate with various departments to create high-quality and relevant content, including blog posts, videos, infographics, and social media content
  • Monitor and measure content performance to optimize future content and marketing campaigns
  • Stay up-to-date with industry trends and best practices in content marketing
  • Manage content calendars and editorial schedules to ensure timely delivery and consistent messaging
  • Create and manage budgets for content marketing initiatives
  • Lead and manage a team of content creators, including writers, designers, and social media specialists
  • Build and maintain relationships with influencers and industry thought leaders to increase brand awareness and credibility.

Experience and Education Requirements

To become a Content Marketing Strategist, you need a mix of education and experience. Usually, employers look for someone who has a bachelor's degree in marketing, business or a related field. It’s also helpful to have experience in content marketing, digital marketing, social media or copywriting. Having excellent communication, writing, and analytical skills are important too. Experience with SEO and PPC (pay per click) advertising is also a plus. A content marketing strategist's job is to create and manage content that attracts and retains customers, making them want to do business with a company. If you have a creative mind and a passion for marketing, this could be an exciting career for you.

Salary Range

As a Content Marketing Strategist, the expected salary range in the United States can vary depending on the experience level, location, and company size. According to Glassdoor, the average salary for this role is around $72,000 per year with a range between $49,000 and $105,000 per year. However, PayScale reports a higher range of $50,000 to $125,000 per year with an average salary of $72,222 per year. 

Outside of the United States, a Content Marketing Strategist can expect to earn an average salary of £35,312 in the United Kingdom and AU$82,000 in Australia. 

Sources:

  • Glassdoor: https://www.glassdoor.com/Salaries/content-marketing-strategist-salary-SRCH_KO0,29.htm 
  • PayScale: https://www.payscale.com/research/US/Job=ContentMarketingStrategist/Salary 
  • SalaryExpert: https://www.salaryexpert.com/salary/job/content-marketing-strategist/united-kingdom 
  • PayScale Australia: https://www.payscale.com/research/AU/Job=ContentMarketingStrategist/Salary

Career Outlook

The career outlook for Content Marketing Strategist in the Marketing industry is growing rapidly over the next five years. According to the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2026 to 2026, faster than the average for all occupations. As businesses continue to invest in digital platforms, there will be a higher demand for creating compelling and relevant content for customers.

Moreover, with the rise of social media channels, the importance of content marketing continues to increase as customers prefer to engage with authentic and informative content. As a result, businesses look for content marketing strategists to help them create and distribute quality content.

In conclusion, the future seems bright for content marketing strategists in the marketing industry, and it will continue to grow in demand over the next five years.

Frequently Asked Questions (FAQ)

Q: What does a Content Marketing Strategist do?

A: A Content Marketing Strategist plans, creates and executes content marketing campaigns designed to attract and retain a specific target audience.

Q: Do Content Marketing Strategists only write blog posts?

A: No, they work with different types of content like videos, social media posts, email newsletters, infographics, podcasts, and more.

Q: Is a Content Marketing Strategist in charge of the entire marketing team?

A: No, they work closely with the marketing team and collaborate with designers, writers, and social media managers to ensure the content is consistent with the brand's message and goals.

Q: How do I become a Content Marketing Strategist?

A: You need a bachelor's degree in marketing or related fields, experience in content creation, and a strong understanding of SEO, social media, and digital marketing.

Q: Is the Content Marketing Strategist responsible for analyzing and reporting the campaign's success?

A: Yes, they use analytics tools to track the campaign's effectiveness and provide recommendations to optimize the content for better engagement and ROI.


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