Email Marketing Manager

Last Updated:
July 20, 2023

Job Description Overview

An Email Marketing Manager is a professional who specializes in creating and managing email marketing campaigns. As an Email Marketing Manager, you will be responsible for developing and executing email marketing strategies that are designed to engage customers, promote brand awareness, and increase sales. Your primary goal is to build, grow and maintain a high-quality email database, and use data to develop campaigns that resonate with your target audience. You will also be responsible for tracking campaign performance, analyzing email engagement metrics, and providing regular reports to stakeholders.  

To qualify for this Email Marketing Manager job description, you should have at least a bachelor's degree in marketing or a related field, along with proven experience managing successful email marketing campaigns. The ideal candidate should be proficient in email automation tools, have excellent communication skills, and be able to think creatively to develop engaging campaigns that convert leads into customers.

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Job Duties and Responsibilities

  • Develop and execute email marketing campaigns to increase brand awareness, generate leads, and drive sales.
  • Create and manage email marketing templates, content, and messaging to enhance customer engagement.
  • Monitor email deliverability, track email performance, and report on key metrics to measure the success of email marketing efforts.
  • Manage email subscriber lists and segment them according to demographics, behavior, and interests.
  • Collaborate with marketing teams to align email marketing strategies with broader marketing objectives and initiatives.
  • Stay up-to-date with email marketing best practices, trends, and regulations to ensure compliance and maximize results.
  • Conduct A/B testing and optimization to continuously improve the effectiveness of emails.
  • Implement personalization and automation techniques to enhance the relevance and timeliness of email communications.
  • Coordinate with designers, copywriters, and developers to ensure that email campaigns are visually appealing and technically sound.

Experience and Education Requirements

To become an Email Marketing Manager, you'll need a solid education and some related work experience. Typically, employers require a bachelor's degree in marketing, communications, or a related field. A degree in web design, graphic design, or computer science may also be helpful. Beyond that, you should have experience working with email marketing software, crafting email campaigns, and analyzing data. Some companies may also require experience in customer relationship management (CRM) or social media marketing. Good communication and analytical skills are also important, as you'll be creating and managing campaigns that effectively reach and engage with target audiences. With the right mix of education and experience, you can become a successful Email Marketing Manager in the marketing industry.

Salary Range

Are you curious about the expected salary range for an Email Marketing Manager in the Marketing industry? Well, look no further! According to Payscale, in the United States, the average salary range for an Email Marketing Manager is approximately $49,000 to $100,000 per year, with a median salary of $65,207. However, this range can vary depending on factors such as location, company size, and experience level. In Canada, the range is similar, with the average being around CAD$53,000 to CAD$89,000 per year, according to Glassdoor. It's essential to negotiate your salary and do your research to ensure you're receiving fair compensation! 


  • Payscale:
  • Glassdoor:,6IN3_KO7,30.htm

Career Outlook

The career outlook for an Email Marketing Manager in the Marketing industry over the next 5 years looks promising. According to data from the Bureau of Labor Statistics, employment for advertising, promotions, and marketing managers is projected to grow by 10% from 2016 to 2026. Email marketing is a crucial aspect of digital marketing, and the demand for Email Marketing Managers is expected to increase as businesses continue to rely on this method to reach their customers. In addition, the rise of e-commerce and online businesses is fueling the demand for Email Marketing Managers. Therefore, if you have a passion for marketing and are interested in a career as an Email Marketing Manager, this career path offers excellent opportunities for growth and advancement.

Frequently Asked Questions (FAQ)

Q: What does an Email Marketing Manager do?

A: An Email Marketing Manager is responsible for creating, implementing, and managing email campaigns to promote a product or service. They analyze data, segment audiences, and drive engagement by crafting compelling content.

Q: What skills does an Email Marketing Manager need?

A: An Email Marketing Manager needs to have strong communication skills, attention to detail, and expertise in email marketing software. They also need to be comfortable with data analysis and have a creative mindset to craft the best email copy and designs.

Q: What degree is required to become an Email Marketing Manager?

A: Typically, a Bachelor's degree in Marketing, Communications, or a related field is required to become an Email Marketing Manager. However, in some cases, relevant work experience can substitute for formal education.

Q: How does an Email Marketing Manager measure success?

A: An Email Marketing Manager measures success by tracking open rates, click rates, conversions, and overall engagement with email campaigns. They use this data to optimize campaigns for better performance.

Q: What is the earning potential for an Email Marketing Manager?

A: According to Payscale, the average salary for an Email Marketing Manager is around $67,000 per year. However, this may vary based on factors such as experience, location, and industry.

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