Corporate Group Sales Manager

Job Description Template Last Updated:
March 10, 2023

Job Description Overview

As a Corporate Group Sales Manager in the Hospitality industry, your main responsibility is to generate revenue by attracting large groups and organizations to book events at your hotel or resort. You will meet with potential clients and work closely with them to understand their particular needs, creating customized packages and pricing that suit their budget and expectations. Building strong relationships with clients is key, as repeat business is often the norm in this field. You will also be responsible for maintaining detailed records of sales activity, as well as staying up-to-date with market trends and competitor strategies. Excellent communication, negotiation and organizational skills, along with a friendly personality and passion for hospitality, are essential to succeed in this role. As a Corporate Group Sales Manager, you will work closely with other departments of the hotel or resort, including operations, catering and marketing, to ensure seamless execution of each event. If you are looking for a rewarding and dynamic career path, a Corporate Group Sales Manager job description may be just what you need.

Job Duties and Responsibilities

  • Develop and implement sales strategies to attract group business
  • Manage relationships with corporate clients and maintain client databases
  • Negotiate contracts and pricing with clients for group events and accommodations
  • Create and execute sales plans to reach or exceed sales targets
  • Collaborate with internal teams, including event planners and hotel operations staff, to ensure seamless execution of group events
  • Attend industry conferences and trade shows to network and promote the company's services
  • Use data and market research to identify opportunities and trends in the industry
  • Provide exceptional customer service and timely response to client requests and inquiries 
  • Track and report on sales activities, including revenue and client retention metrics 
  • Work collaboratively with the revenue management team to develop pricing and inventory strategies to maximize revenue.

Experience and Education Requirements

To become a Corporate Group Sales Manager in the Hospitality industry, you typically need a combination of education and experience. You'll usually require a Bachelor's degree in a related field like Hotel Management or Business Administration. Some companies may prefer candidates with a Master's Degree. Additionally, you'll require relevant work experience in sales, marketing, or hospitality operations. You may require expertise in group sales, event planning, and account management. Strong communication and negotiation skills and the ability to work effectively in a team are also important. In most cases, employers also ask for a demonstrated track record of meeting sales targets, building relationships, and delivering top-notch customer service.

Salary Range

If you're wondering about the salary range for a Corporate Group Sales Manager in the Hospitality industry, it's important to note that pay can vary depending on location, company size, and experience. In the United States, the average salary for this role ranges between $70,000 to $100,000 per year, according to Glassdoor. Some top-paying states for this position include California, New York, and Texas.

Outside of the US, the salary range can differ significantly. In Canada, the average salary for a Corporate Group Sales Manager is between CAD $65,000 to CAD $95,000 per year, according to Payscale. In the UK, the salary range is between £25,000 to £60,000 per year, depending on experience and company, according to Reed.


  • Glassdoor:,30.htm 
  • Payscale: 
  • Reed:

Career Outlook

If you're considering a career as a Corporate Group Sales Manager in the Hospitality industry, you'll be happy to hear that the job outlook looks bright. In fact, the Bureau of Labor Statistics projects a 10% increase in employment for sales managers in general, which includes corporate group sales managers, over the next 5 years. 

With the growth of technology and social media, companies in the hospitality industry are increasingly relying on sales managers to help them market their products and services. According to the American Hotel and Lodging Association, the demand for group bookings is expected to increase in the coming years, which is great news for sales managers.

So if you have a passion for sales and hospitality, becoming a Corporate Group Sales Manager might be a great career option for you!

Frequently Asked Questions (FAQ)

Q: What does a Corporate Group Sales Manager in the Hospitality industry do?

A: A Corporate Group Sales Manager is responsible for selling and organizing group bookings for corporate clients and events at hotels or accommodation venues. 

Q: What are the job requirements for a Corporate Group Sales Manager?

A: Job requirements vary, but typically a few years of sales experience and a Bachelor's degree in hospitality management are required. Excellent communication and negotiation skills, along with a friendly and professional demeanor, are also important. 

Q: What is the typical day-to-day work of a Corporate Group Sales Manager?

A: The day consists of developing new business, following up on leads, networking at events, and negotiating contracts. Some days will require coordinating logistics for upcoming events and ensuring the client's needs are met. 

Q: What kind of clients would a Corporate Group Sales Manager work with?

A: Corporate Group Sales Managers typically work with businesses, government agencies, associations, and other organizations that require group bookings for their employees or event attendees. 

Q: What skills are necessary for a Corporate Group Sales Manager to be successful?

A: Excellent communication skills, attention to detail, and the ability to manage multiple projects simultaneously are key skills. Additionally, a strong work ethic and the ability to work well in a team are essential for success.

Cover Letter Example

As an experienced Corporate Group Sales Manager with a passion for the Hospitality industry, I am excited to apply for the [organization] position. With a [number of years] track record of exceeding sales targets, building lasting relationships with clients, and leading successful sales teams, I am confident that I have the skills and expertise needed to excel in this role.

My qualifications include a [degree or relevant certification] in [area of study], as well as [experience or additional training]. Throughout my career, I have honed my ability to identify new business opportunities, develop effective sales strategies, and negotiate deals that benefit both the client and the company. Additionally, I have extensive experience managing large sales teams, ensuring that they stay motivated, engaged, and focused on achieving their goals. With my combination of sales expertise and leadership skills, I am confident that I can help [organization] continue to grow and succeed in the [Hospitality] industry.

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