Manager of Communications

Public Sector
Job Description Template Last Updated:
March 12, 2023

Job Description Overview

A Manager of Communications job description involves handling communication strategies that connect the public sector industry with the community. This person is responsible for creating and executing communication plans that promote the organization's vision and objectives in both written and verbal form. They must be able to work with a wide range of audiences and stakeholders, including employees, media outlets, government representatives, and community members.

The Manager of Communications must have excellent writing and interpersonal skills that can effectively convey information, manage relationships, and build trust. They also need knowledge of media relations, social media, and visual communication to create engaging content that meets the needs of different platforms.

This job requires a Bachelor's degree in communication, public relations, or marketing, and experience working in a public sector organization is preferred. The Manager of Communications must be a team player, adaptable, and able to handle multiple priorities in a fast-paced environment.

Job Duties and Responsibilities

  • Develop and implement effective communication strategies that support the organization's goals and objectives.
  • Provide strategic advice and guidance to senior management on communication issues and initiatives.
  • Manage the planning, production, and dissemination of internal and external communication materials, including press releases, newsletters, and social media content.
  • Ensure that communication activities are aligned with the organization's policies, procedures, and values, and that they comply with legal and ethical standards.
  • Maintain a positive public image for the organization by effectively managing relationships with media outlets, key stakeholders, and the general public.
  • Manage crisis communication, including communication plans, strategies, and responses to emergency situations and issues.
  • Monitor and analyze public opinion trends and media coverage to inform communication strategies and identify potential risks and opportunities.
  • Provide training and support to staff members on communication skills and best practices.
  • Collaborate with other departments and stakeholders to ensure that communication objectives are integrated into broader organizational strategies and initiatives.

Experience and Education Requirements

If you want to become a Manager of Communications in the Public Sector industry, you need to have a mix of education and experience. Usually, you should have completed a bachelor's degree in a related field, such as communications, journalism, public relations, or marketing. But, sometimes, an equivalent combination of education and experience may be accepted too. You should also have some years of experience in a related job, such as a communications coordinator, specialist, or something similar. Employers will want to see evidence of your ability to create and execute communication strategies, manage teams, handle multiple projects, work with different stakeholders, and adapt to changing situations. It's also important to have excellent communication and interpersonal skills, as well as a good understanding of public policy, media relations, and digital communication tools.

Salary Range

As a Manager of Communications in the Public Sector industry, the expected salary range in the United States is between $60,000-$90,000 per year. However, this can vary depending on experience, location, and the specific organization. In Canada, the average salary for a Communications Manager is around CAD 70,000 per year, and in the United Kingdom, it's between £30,000-£50,000 per year.

According to Glassdoor, the average base pay for a Manager of Communications in the United States is $72,000 per year. PayScale reports a similar salary range of $51,000-$97,000 per year, with an average of $69,000 per year.

It's important to note that salary ranges can also vary depending on the type of organization, such as federal, state, or local government, non-profit, or private sector. In general, a Manager of Communications in the Public Sector industry can expect a competitive salary and benefits package.


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  • PayScale:
  • Indeed Canada:
  • GOV.UK:

Career Outlook

The career outlook for a Manager of Communications in the Public Sector industry is projected to grow over the next 5 years. According to the Bureau of Labor Statistics, employment in the Public Relations and Communications field is expected to grow 7% from 2019 to 2029, faster than the average for all occupations.

As technology continues to advance, there is an increasing demand for professionals who can communicate effectively with the public, as well as within their organization. Managers of Communications are responsible for crafting and delivering effective messages to various audiences, from the media to the general public.

Moreover, as governments at all levels become more transparent, the need for Communications Managers to be able to manage complex and sensitive issues will only increase. These professionals will be required to develop and implement communication strategies that address concerns and help their organizations build and maintain public trust and support.

Overall, the career outlook for Managers of Communications in the Public Sector industry is positive and full of opportunities for growth and advancement.

Frequently Asked Questions (FAQ)

Q: What does a Manager of Communications in the Public Sector do?

A: A Manager of Communications in the Public Sector is responsible for creating and executing communications strategies that promote the organization's goals and objectives to the public.

Q: What skills are necessary for a Manager of Communications in the Public Sector?

A: Strong written and verbal communication skills, media relations experience, crisis management skills, a strong understanding of social media and digital marketing, and the ability to collaborate with other departments are essential.

Q: What are the main responsibilities of a Manager of Communications in the Public Sector?

A: The main responsibilities include developing and implementing communications strategies, creating and distributing content for various platforms, liaising with media outlets, managing public relations events, and monitoring the public's perception of the organization.

Q: What kind of education or experience is required for a Manager of Communications in the Public Sector?

A: A degree in communications, journalism, public relations, or a related field is typically required, along with several years of relevant work experience in the public sector.

Q: What is the work environment like for a Manager of Communications?

A: The work environment can vary depending on the organization, but Managers of Communications typically work in an office setting with regular business hours. However, they may need to work outside of regular business hours to attend public events or manage crises.

Cover Letter Example

As a [qualifications], I am excited to apply for the position of Manager of Communications in the Public Sector industry at [organization]. With [experience] in various communication roles, I bring a unique blend of strategic thinking and creative execution to any project. My ability to understand the needs of both internal and external stakeholders has allowed me to develop effective communications plans that elevate an organization's reputation and impact.

In my most recent role at [previous organization], I led a team of communications professionals to develop and execute integrated campaigns that raised awareness of key issues and initiatives. By leveraging a range of channels, including social media, email marketing, and media relations, we were able to connect with diverse audiences and achieve measurable results. I am eager to bring this same collaborative and data-driven approach to [organization] to help drive its mission forward.

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