Market Research Assistant

Last Updated:
July 20, 2023

Job Description Overview

A Market Research Assistant is a vital member of the marketing team. As the name suggests, their main responsibility is to collect and analyze data related to market trends, customer behavior, and competitor activity. This information helps the company make informed decisions on product development, pricing, and advertising strategies. 

Some of the typical tasks a Market Research Assistant performs include surveys, focus groups, and data analysis. They may also assist in creating reports and presentations for various departments within the company. This job requires strong organizational and communication skills, as well as proficiency in using research tools and software. 

To qualify for this role, a bachelor's degree in marketing, business, or a related field is usually required. Some experience in marketing research would also be beneficial. A Market Research Assistant job description emphasizes the importance of being detail-oriented, flexible, and proactive. If you enjoy solving puzzles and want to help companies stay competitive and relevant, this may be the ideal career for you.

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Job Duties and Responsibilities

  • Assist in collecting and analyzing data on market trends and consumer behavior
  • Conduct research using various methods, including surveys, focus groups, and online research tools
  • Organize and maintain databases of market research findings and results
  • Collaborate with other team members to develop and implement marketing strategies based on research insights
  • Prepare reports and presentations summarizing research findings and recommendations for action
  • Monitor and track competitor activity and industry trends to identify new opportunities or potential threats
  • Participate in brainstorming sessions to generate new ideas for products, services, and marketing campaigns
  • Ensure confidentiality and accuracy of all market research data and information
  • Support the overall marketing team in achieving business goals and objectives.

Experience and Education Requirements

To become a Market Research Assistant, you will usually need a Bachelor's degree in marketing or a related field. It’s also helpful to have some experience in gathering information, analyzing data and conducting surveys. You may be required to have some knowledge of statistics, mathematics, and computer software like Excel and SPSS. In addition to educational qualifications, employers typically prefer candidates with good communication skills, attention to detail and critical thinking skills. Entry-level positions may not require much experience, but you should be willing to learn and adapt to the company's expectations. As you gain more knowledge and experience, further career advancement opportunities become available.

Salary Range

A Market Research Assistant in the marketing industry typically earns an average salary of $44,000 per year in the United States. However, the salary range can vary greatly depending on factors such as industry, location, and years of experience. In some cities like New York, the expected salary range for a Market Research Assistant is higher, averaging around $52,000 per year, while in smaller cities like St. Louis, it can be lower, averaging around $39,000 per year*. 

In other countries, such as Canada, the expected salary range for a Market Research Assistant is similar to the United States, averaging around CAD$47,000 per year. In the United Kingdom, the average salary for a Market Research Assistant is £22,308 per year*.





****Glasgow Caledonian University

Career Outlook

If you're thinking of becoming a Market Research Assistant, good news awaits you! According to the Bureau of Labor Statistics, the job outlook for market research analysts and assistants is growing at a faster rate than average, with a projected 18% growth by 2029. With the increasing demand for data-driven businesses, companies need to collect and analyze data to stay ahead of the competition. Therefore, the need for market research assistants in the marketing industry will be expected to rise. Moreover, as digitization continues, organizations will require research assistants to examine data on e-commerce transactions, social media behaviors, and online consumers continually. Therefore, a career as a Marketing Research Assistant offers a promising future.

Frequently Asked Questions (FAQ)

Q: What does a Market Research Assistant actually do?

A: A Market Research Assistant collects and analyzes data about consumer behavior, market trends, and competitor activity, to help companies make informed decisions about their products, services, and marketing campaigns.

Q: What kind of skills do I need to become a Market Research Assistant?

A: You should have strong analytical, critical thinking, and problem-solving skills, as well as good communication, organization, and attention to detail.

Q: What kind of tools and software do Market Research Assistants use?

A: You may use a variety of tools and software like spreadsheets, databases, statistics software, survey software, and other data visualization tools.

Q: What kind of companies hire Market Research Assistants?

A: Market Research Assistants are employed by a range of companies in various industries, including hospitality, healthcare, retail, manufacturing, and technology.

Q: What kind of career growth opportunities are there for Market Research Assistants?

A: With experience, Market Research Assistants can move on to roles like Market Research Analyst, Senior Research Analyst, Data Analyst, or Market Research Manager. Additionally, the marketing field offers many opportunities for growth and advancement.

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