Market Research Consultant

Last Updated:
July 20, 2023

Job Description Overview

A Market Research Consultant job description involves providing valuable insights to businesses about their target audience, competitors, and industry trends. This role requires conducting research on consumer behavior, buying habits, and preferences through surveys, focus groups, and statistical analysis. Market Research Consultants use the data to identify gaps, opportunities, and potential threats within a market that can impact a business's overall strategy. They also create reports and presentations to communicate findings to stakeholders and recommend actionable steps to optimize sales and boost profits. A strong background in statistics, data analysis software, and research methodologies is necessary. Excellent communication skills, attention to detail, and the ability to think critically are also important for success in this role. Market Research Consultant jobs can be found in various industries, including advertising, public relations, and marketing.

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Job Duties and Responsibilities

  • Conduct research to gather information on consumer behavior, market trends, and competitor activities.
  • Analyze data and interpret findings to provide insights and recommendations for strategic decision-making.
  • Develop and execute research plans, including survey design, data collection, and analysis.
  • Prepare reports and presentations to communicate research findings and recommendations to clients or internal stakeholders.
  • Collaborate with cross-functional teams, including marketing, product development, and customer service, to leverage research insights in decision-making processes.
  • Stay up-to-date with industry trends and emerging research methodologies to ensure best practices.
  • Manage research projects from start to finish, ensuring timely delivery and quality output.
  • Build relationships with clients and stakeholders to understand their business objectives and develop customized research solutions.
  • Maintain confidentiality and comply with ethical standards in conducting research and handling sensitive data.

Experience and Education Requirements

A Market Research Consultant is a person who works in the marketing industry and helps companies and organizations understand their customers better. They do this by conducting surveys, analyzing data, and making recommendations. To become a Market Research Consultant, most companies require you to have a college degree, usually in marketing, business, or a related field. But having experience in marketing or another related field is also important to be considered for the job. This can be gained through internships, entry-level positions, or even freelance work. Being knowledgeable in statistics, data analysis, and software is also helpful for this role.

Salary Range

Market Research Consultant salary range varies significantly depending on factors such as experience, location, company size, and project type. In the United States, the average salary for market research consultants is approximately $95,000 per year, with entry-level positions starting at around $53,000 and more experienced consultants earning up to $150,000 or more. 

In other countries, the salary range for market research consultants can differ. For example, in the United Kingdom, the average salary for market research consultants is approximately £29,000 to £32,000 per year, while in Australia, the range is about AUD $60,000 to AUD $90,000 per year. 

Factors that can impact a Market Research Consultant's salary include geographic location, company size, experience, education, and job responsibilities. According to the US Bureau of Labor Statistics, the expected job outlook for market research analysts and marketing consultants is steadily growing, with an expected increase of 18% from 2019 to 2029. 


  • Bureau of Labor Statistics 
  • Glassdoor 
  • Payscale

Career Outlook

Market Research Consultants play an important role in the marketing industry by helping companies gather and analyze data to make informed decisions about their products or services. The career outlook for Market Research Consultants appears to be positive over the next 5 years. According to the Bureau of Labor Statistics, employment in market research analysis is projected to grow 18% from 2019 to 2029, much faster than the average for all occupations. This growth is due in part to the increasing use of data-driven decision-making in businesses of all industries. As a result, Market Research Consultants will continue to be in demand to help companies stay competitive in the marketplace.

Frequently Asked Questions (FAQ)

Q: What does a market research consultant do?

A: A market research consultant helps businesses and organizations understand their customers and target markets through collecting and analyzing data.

Q: What kind of data does a market research consultant work with?

A: Market research consultants work with a variety of data, including consumer behavior, market trends, demographics, and customer feedback.

Q: How does a market research consultant use the data they collect?

A: A market research consultant uses the data they collect to create reports and presentations that help businesses make informed decisions, develop new products or services, and improve their marketing strategies.

Q: What skills do market research consultants need?

A: Market research consultants need strong analytical, critical thinking, and communication skills, as well as experience with various research methods and tools.

Q: What kind of education or training do I need to become a market research consultant?

A: Most market research consultant positions require at least a bachelor's degree, preferably in a related field such as marketing, business, statistics, or social sciences. Some employers may also prefer candidates with a master's degree or relevant work experience.

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