Marketing Administrator

Last Updated:
July 20, 2023

Job Description Overview

A Marketing Administrator job description entails managing essential marketing duties while supporting various marketing projects. The role involves handling daily administrative tasks like organizing marketing materials, coordinating events and ad campaigns, maintaining marketing calendars, and managing budgets. A Marketing Administrator also works on customer segmentation and marketing analysis to determine the target audience, brainstorming ideas for product promotion, and collaborations with other departments. They also maintain records of sales, customer preferences, and feedback, which are helpful for future marketing strategies.

The Marketing Administrator job description requires excellent critical thinking, organizational, and time-management skills, coupled with effective communication and interpersonal abilities. With this role, a person must have a degree in marketing, business administration or a similar field, and must have honed research skills and knowledge about various marketing strategies.

If you are diligent, creative, and love working in a fast-paced environment, then you'll make an excellent Marketing Administrator.

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Job Duties and Responsibilities

  • Coordinate the production of marketing materials such as brochures, ads, and social media posts
  • Assist in the execution of marketing campaigns and events
  • Maintain customer databases and distribute email or direct mail content
  • Monitor and report on marketing analytics, such as website traffic and conversion rates
  • Conduct market research to inform marketing strategies and tactics
  • Manage budget tracking and billing processes
  • Collaborate with other departments to ensure consistency in messaging and branding
  • Help establish and maintain relationships with vendors and partners
  • Support the overall Marketing team with administrative tasks as needed

Experience and Education Requirements

To become a Marketing Administrator in the Marketing industry, you typically need education and experience. A high school diploma is usually required, but many employers prefer a Bachelor's degree in Marketing, Business, or a related field. Experience in marketing is also essential. It's ideal to have experience in managing projects, social media, and handling administrative tasks. If you have worked as an assistant in marketing, that will be a plus point. Great communication, analytical, and problem-solving skills are necessary. You should know how to use programs like Microsoft Office, Google analytics, and data software. Having a creative mind and being organized is a plus.

Salary Range

The salary range for a Marketing Administrator varies depending on the region and the size of the company they work for. According to Payscale, the average Marketing Administrator salary in the United States is $51,278 per year. However, Glassdoor reports a higher average salary at $58,333 per year. Entry-level Marketing Administrators typically start at around $33,000 per year while top earners can make over $80,000 per year.

In Canada, the average Marketing Administrator salary is CAD 45,696 ($35,903 USD) based on data from Glassdoor. In the United Kingdom, the average salary is £24,500 ($34,318 USD) per year according to

Overall, Marketing Administrators can expect a comfortable salary that can increase with experience and specialization in the field.


  • Payscale: Marketing Administrator Salary Range
  • Glassdoor: Marketing Administrator Salaries 
  • Marketing Administrator Salary Guide

Career Outlook

According to the Bureau of Labor Statistics, the employment of marketing administrators is projected to grow 10% from 2020 to 2030, which is faster than the average for all occupations. This growth is due to the increasing importance of digital marketing and the need for businesses to reach their target audience through various platforms. As technology continues to advance, marketing administrators who are up-to-date with the latest trends will be highly sought after. Additionally, businesses are realizing the significance of data-driven marketing, which will lead to an increase in demand for marketing administrators with analytical skills. Overall, the outlook for a career as a marketing administrator looks promising for the next 5 years.

Frequently Asked Questions (FAQ)

Q: What exactly does a Marketing Administrator do? 

A: A Marketing Administrator is responsible for supporting marketing campaigns, coordinating events, managing social media accounts, and conducting market research to assist in the development of marketing strategies. 

Q: Does a Marketing Administrator require any particular credentials? 

A: While a Marketing Administrator may not need a specific degree, many employers will require or prefer a bachelor's degree in marketing, business, or a related field. Relevant experience in marketing or administration can also be beneficial. 

Q: What does the career outlook for a Marketing Administrator look like? 

A: The US Bureau of Labor Statistics predicts that employment for Marketing Managers, which includes Marketing Administrators, will grow by 8% from 2018-2028, which is faster than the national average for all occupations.  

Q: What are some skills necessary to succeed as a Marketing Administrator? 

A: Excellent communication, organization, and time management skills are essential for a Marketing Administrator, as they must frequently engage with clients and stakeholders. Being adept at analyzing data, problem-solving, and collaborating with a team are also critical. 

Q: What is a typical salary for a Marketing Administrator? 

A: The average salary for a Marketing Administrator in the United States is approximately $49,000 per year, though this can vary depending on location, experience, and industry.

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