Marketing Coordinator Assistant

Industry:
Marketing
Last Updated:
May 1, 2023

Job Description Overview

The Marketing Coordinator Assistant job description entails a vital role in the marketing industry, supporting the Marketing Coordinator or Manager in executing marketing initiatives. Their responsibilities typically include assisting in developing, implementing, and managing marketing campaigns, promotions, and events. They work hand-in-hand with the Marketing team, assisting with market research, managing social media, creating marketing materials, and coordinating projects with outside vendors. This profession necessitates excellent organizational and multitasking abilities, along with the ability to thrive in a deadline-driven environment. They are also responsible for tracking and evaluating the effectiveness of marketing campaigns and reporting on relevant analytics. Strong communication and interpersonal abilities are significant to interact with different teams within the organization and external stakeholders. A successful candidate must have a degree in Business Administration, Marketing, or a similar field, along with relevant experience in marketing or a related field.

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Job Duties and Responsibilities

  • Assisting with the execution and implementation of marketing campaigns and initiatives.
  • Coordinating and scheduling meetings and events related to marketing activities.
  • Creating and updating marketing materials such as presentations, reports, and brochures.
  • Conducting market research and analysis to provide insights into consumer behavior and preferences.
  • Collaborating with external vendors, such as graphic designers and printers, to ensure project deadlines are met.
  • Maintaining databases and spreadsheets to track marketing metrics and results.
  • Providing general administrative support to the marketing team as needed.
  • Contributing to social media and content creation efforts for the company's online presence.
  • Ensuring that all marketing materials are consistent with the brand's messaging and guidelines.

Experience and Education Requirements

If you want to be a Marketing Coordinator Assistant in the marketing industry, you need a good balance of education and experience. A high school diploma or a college degree in marketing, business, or advertising can help you land the job. But it's not just about education. You need to have some practical experience in marketing, such as running social media campaigns or organizing events. Additionally, having knowledge of marketing software tools and technology like Adobe Photoshop or Salesforce can be useful. Good communication skills and attention to detail are also essential. In short, you need a good mix of education, hands-on experience, and technical skills to succeed as a Marketing Coordinator Assistant.

Salary Range

Marketing Coordinator Assistant salary range varies depending on many factors, including location, company size, and experience. In the United States, the average Marketing Coordinator Assistant salary range is between $35,000 to $57,000 per year, with a median salary of $45,000 per year. 

However, the salary range can differ from state to state. For example, in California, the average Marketing Coordinator Assistant earns around $21.48 per hour or $44,684 annually. Meanwhile, in Texas, the average annual salary for a Marketing Coordinator Assistant is around $41,000 per year. 

If you have some experience as a Marketing Coordinator Assistant and work in a larger company, you can expect to earn a higher salary. In addition, location and industry also play a significant role in determining the salary range. Overall, a Marketing Coordinator Assistant can expect a stable income with potential for growth and advancement within the marketing industry. 

Sources: 

  • U.S. Bureau of Labor Statistics (https://www.bls.gov/ooh/business-and-financial/home.htm)
  • Payscale (https://www.payscale.com/research/US/Job=Marketing_Coordinator/Salary)
  • Glassdoor (https://www.glassdoor.com/Salaries/marketing-coordinator-assistant-salary-SRCH_KO0,31.htm)

Career Outlook

The career outlook for a Marketing Coordinator Assistant is promising with a projected growth of 6% from 2019 to 2029, according to the Bureau of Labor Statistics. This growth is mainly due to the increasing demand for digital marketing and social media. As companies strive to expand their online presence, skilled marketing assistants are needed to handle various day-to-day tasks such as social media management, content creation, and market analysis. A Marketing Coordinator Assistant can also gain valuable experience and skills that can lead to higher positions in the future, such as Marketing Coordinator, Marketing Manager or even Chief Marketing Officer. Therefore, if you enjoy marketing and have the drive to succeed, a career in Marketing Coordination is a great choice!

Frequently Asked Questions (FAQ)

Q: What does a Marketing Coordinator Assistant do?

A: As a Marketing Coordinator Assistant, you'll help with tasks like scheduling appointments, organizing meetings, managing social media accounts, creating marketing materials, and tracking campaign results.

Q: What skills are required for a Marketing Coordinator Assistant position?

A: Strong communication skills, excellent organizational abilities, knowledge of digital marketing tools and platforms, the ability to multitask, a creative mindset, and proficiency in Microsoft Office tools are some of the most important skills needed for this job.

Q: Is a degree required to become a Marketing Coordinator Assistant?

A: While a bachelor's degree in Marketing or a related field can be helpful, it's not typically required for entry-level positions. Instead, most employers prefer candidates with relevant work experience or internships.

Q: What kind of work environment can I expect as a Marketing Coordinator Assistant?

A: Working as a Marketing Coordinator Assistant can involve a mix of time spent in an office and remote work. You can expect a collaborative work environment, working closely with other marketing professionals, and opportunities to learn and grow your skills.

Q: What is the typical salary for a Marketing Coordinator Assistant?

A: The average salary for a Marketing Coordinator Assistant varies depending on factors like experience, location, and the size of the company you work for. However, according to Indeed.com, the median annual salary for a Marketing Coordinator Assistant in the US is $41,037.


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