Mobile Marketing Manager

Last Updated:
July 20, 2023

Job Description Overview

As a Mobile Marketing Manager, your job in the marketing industry is to create and implement mobile marketing strategies. Your main focus is on reaching consumers through their mobile devices such as smartphones and tablets. Your goal is to increase brand awareness, customer engagement, and sales through mobile channels. 

Your day-to-day tasks include analyzing data, creating campaigns, and monitoring their success. You'll also collaborate with other marketing professionals to integrate mobile marketing with other channels, such as social media and email marketing. 

Skills needed for the job include strong analytical skills, creativity, and understanding of mobile technology. A bachelor's degree in marketing, communications, or a related field is usually required. 

In summary, the Mobile Marketing Manager job description involves creating effective mobile marketing strategies to reach and engage customers through their mobile devices.

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Job Duties and Responsibilities

  • Develop and implement mobile marketing strategies to increase customer engagement and retention.
  • Manage and optimize mobile marketing campaigns across multiple channels, including SMS, push notifications, and in-app messaging.
  • Conduct market research to understand customer needs and preferences in the mobile space.
  • Collaborate with cross-functional teams, including product and design, to develop mobile campaigns that align with brand goals and objectives.
  • Analyze and evaluate campaign performance, adjust tactics as needed, and report on key performance indicators.
  • Stay up to date on industry trends and best practices in mobile marketing, and incorporate new tactics into campaigns.
  • Monitor and manage mobile marketing budgets to ensure maximum return on investment.
  • Collaborate with external partners and vendors to execute mobile campaigns, including mobile ad networks and app stores.

Experience and Education Requirements

To become a Mobile Marketing Manager in the Marketing industry, you typically need a combination of education and experience. A Bachelor's degree in Marketing or a related field is usually required, but some employers may prefer a Master's degree. Additionally, you should have several years of experience in Marketing, preferably with a focus on mobile marketing. You should have a deep understanding of digital marketing channels, such as social media, search engines, and email marketing. It's also important to have strong analytical and communication skills. As a Mobile Marketing Manager, you will be responsible for developing mobile marketing strategies, managing campaigns, and analyzing performance data to optimize results.

Salary Range

As a Mobile Marketing Manager, your salary expectations will largely depend on your location, experience, and the company you work for. According to data from Glassdoor, the average base pay for a Mobile Marketing Manager in the United States is $77,895 per year. However, salaries can range from as low as $50,000 to as high as $121,000 annually.

In other countries, such as the United Kingdom, a Mobile Marketing Manager can expect to earn an average salary of £40,000 ($54,677) per year. Meanwhile, in Australia, the average annual salary for a Mobile Marketing Manager is AUD $106,000 (USD $81,798).

It's important to note that in addition to your base salary, you may also be eligible for bonuses and other perks, such as stock options or a company car. If you're wondering about salary range for this role, it's worth doing further research based on your specific location and experience.


  • Glassdoor: Mobile Marketing Manager Salaries
  • Payscale: Mobile Marketing Manager Salary
  • Indeed: Mobile Marketing Manager Salary

Career Outlook

The career outlook for a Mobile Marketing Manager looks bright and promising for the next 5 years. With the increase in the number of mobile phone users and internet access around the globe, the demand for mobile marketing is rapidly growing. According to a report by Business Insider, the mobile ad industry is expected to reach $195 billion by 2019. This signifies a huge opportunity for a Mobile Marketing Manager to leverage social media, mobile apps, and other mobile-based marketing channels to reach target consumers effectively. Additionally, companies are focusing more on personalized marketing techniques, making the expertise of a Mobile Marketing Manager invaluable in the industry. Overall, the demand for Mobile Marketing Managers is growing, and their roles are becoming increasingly important in the marketing industry.

Frequently Asked Questions (FAQ)

Q: What does a Mobile Marketing Manager actually do?

A: A Mobile Marketing Manager is responsible for developing and implementing marketing campaigns that target mobile phone users. This involves working with other members of the marketing team to create advertising strategies that are tailored to mobile devices.

Q: What qualifications do I need to become a Mobile Marketing Manager?

A: To become a Mobile Marketing Manager, you typically need a degree in marketing, communications, or a related field. It's also important to have experience working in the marketing industry, with a focus on mobile marketing strategies.

Q: What skills should I have if I want to be a successful Mobile Marketing Manager?

A: Successful Mobile Marketing Managers possess a variety of skills, including strong communication and project management abilities, an eye for detail, and a solid understanding of mobile technology and consumer behavior.

Q: What are some of the biggest challenges that Mobile Marketing Managers face?

A: One of the biggest challenges that Mobile Marketing Managers face is keeping up with the rapidly changing mobile technology landscape. They also need to be able to effectively analyze data in order to make informed decisions about marketing strategies.

Q: What are some of the most important metrics for measuring success as a Mobile Marketing Manager?

A: Some of the most important metrics for measuring success as a Mobile Marketing Manager include app downloads, click-through rates, engagement levels, and revenue generated from mobile advertising campaigns.

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